Many popular products got first launched on Product Hunt.
Zapier, Notion, Loom, Slack, Robinhood are among the top names!
But, Product Hunt is a highly competitive launch platform. And this is what happens when your startup's ENTIRE marketing strategy is launching on Product Hunt 😭
It’s super tough to make it to even the top 5 for the day.
Even if you do, you’d likely get a small spike in terms of paying customers. But the buzz will fade real quick and you’ll have to scratch your head again to bring in new customers.
A single launch event is no replacement for your entire marketing strategy.
Instead, you need to have a distribution engine in place with multiple channels to promote your product/content.
Of course, it’s easier said than done. It’ll take you a lot of time & effort to buildd your distribution clout. But once this is in place, you’ll have a real competitive advantage.
Some marketing channels you should definitely explore are SEO, Social Media (Twitter, LinkedIn, Instagram etc.) and other launch platforms like Reddit & HackerNews.
I’ll leave you with a lesson to remember forever.
Poor product with great distribution BEATS great product with poor distribution
And it’s time to put your startup marketing knowledge to the test with a fun quiz. Let’s go! 🚀