this article helped me in understanding the business and how maggi became everyone's favourite
good feedback excellent
Appreciate it, thanks!
Great article! When can we expect the follow-up to this? :)
Thank you, Abhinay! We'll keep you updated :)
I absolutely didn't know that Maggi was actually directly targeting working women and mothers. Although, I remember their ads were focused on that messaging. But, still, never thoughts that they were so laser-focused on that demographic. Thanks for sharing! Looking forward to Part 2 :)
Glad you liked it, Shrishti!
The "catch them young!" point is so correct. People who grew up with Maggi, can't switch to a different brand. But, I wonder if the kids today have the same obsession with Maggi as some of the GenZs and Millenials do. Probably explain their falling market share.
Absolutely Vandhana. But, we don't have any empirical evidence stating if Maggi's popularity has increased or decreased among the current school-going kids. Nestle and Maggi's numbers look strong and they are growing every year. But, you are correct, their market share has come down. That could partly be the result of the 2015 ban