Startup analysis, tutorials & actionable lessons from real entrepreneurs

What are the Five Ws and One H in projects? Your complete guide

Your guide to the 5 Ws and 1H framework. Learn all you need to know about the Five Ws and One H in this blog.

HDFC journey to becoming India's most profitable bank!

HDFC, founded in 1994, is today's India's largest lender and makes more profits than PSU giant SBI! Here's how they reached the top!

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Tanishq's masterstroke to capture India's gold market

Karthik Sridharan

Tanishq's masterstroke to capture India's gold market

In 2000-01, Tanishq was a loss making company with Rs 150 crores down the drain. Today, it's Tata's crown JEWEL with 23,268 crores in revenue. Here's how Tanishq flipped it's fate!

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Product Brief - Stepping stone to Product Creation

Learn what Product Brief is, why it is necessary, what is to be included in it and things that need to be kept in mind while writing the product brief.

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Zoho's 25-year journey to become a bootstrapped, profitable, billion dollar startup!

Karthik Sridharan

Zoho's 25-year journey to become a bootstrapped, profitable, billion dollar startup!

Zoho's journey is a MASTERCLASS on building a startup, hiring, marketing and how you can buildd your dream life! Let's dig in!

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Weighted Scoring Model: Your complete guide

Learn all about the Weighted Scoring Model: What it is, How to use it and how to analyze results.

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How SpaceX, Amazon, Zerodha and DoorDash use First Principles Thinking to problem solve?!

Hrishikesh

How SpaceX, Amazon, Zerodha and DoorDash use First Principles Thinking to problem solve?!

First Principles Thinking is a super powerful tool for innovating and problem solving. Let's learn how to use First Principles Thinking with these 5 examples.

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Sprint Burndown Chart: Your guide to burndown charts

Find out all the information that you need to know about burndown charts. See what a sprint burndown chart is and how to read a burndown chart.

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How did Jeff Bezos scale Amazon to $1.1 trillion, with less than 10% profits?

Karthik Sridharan

How did Jeff Bezos scale Amazon to $1.1 trillion, with less than 10% profits?

At Jeff Bezos's Amazon, it's always DAY 1. This has helped them grow to a trillion dollar company with less than 10% profits. Here's how!

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Customer Development Process: Your guide to Customer Development

What is customer development? Find out all about it and learn the stages of the customer development process in simple terms.

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What is ATDD? Your guide to Acceptance Test Driven Development

Find out all that you need to know about ATDD or Acceptance Test Driven Development in software engineering. Also see how it works.

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Kanban cards: What is a Kanban card? All you need to know

Learn everything you need to know about Kanban cards in this blog. Find out what they are, their history, uses and how it looks.

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WhatsApp for Business: Meta’s Cash Cow or Dead Wood?

WhatsApp has 2 billion monthly active users, but it's a completely free app. So, how does Meta make money from it? Well, the answer is Whatsapp for Business. Let's find out all about it!

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Amazon vs Shopify - Why Amazon acquired Shopify's rival Selz?

Karthik Sridharan

Amazon vs Shopify - Why Amazon acquired Shopify's rival Selz?

"Amazon is trying to buildd an empire, and Shopify is trying to arm the rebels"

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I built a recruitment software in 2.5 months and scaled it to $100k+ revenue using NoCode!

Hrishikesh

I built a recruitment software in 2.5 months and scaled it to $100k+ revenue using NoCode!

FiveTeams, a recruitment startup makes $100,000+ revenue, gets 30K organic traffic and was built on a €500/month NoCode tech stack!

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Sprint Velocity - Scrum - Definition, Calculation, Examples and Velocity Chart

In this blog, find everything that you need to know about the Velocity - Scrum concept. Check out the meaning, calculation, examples, and the Velocity chart.

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Daily Scrum Questions - What are the three questions asked in daily Scrum meetings?

Want to know what are the daily Scrum questions? You’re at the right place. Find out all about the three Scrum questions here.

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Product Knowledge: What it is, and how to develop it for your business

Product knowledge is a key concept for sales and business operations. Learn the elements of product knowledge and how to leverage them for your business.

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Karthik Sridharan

How DMart cracked the grocery market to become the most profitable grocer in India?!

DMart's business model is extremely SKILLED at squeezing every little inch of profit margin. Here's how it compares to its biggest competitor Reliance Retail!

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ByteDance - The world's most valuable startup!

Karthik Sridharan

ByteDance - The world's most valuable startup!

ByteDance - China's attention factory is world's most valuable startup at a valuation of $400 billion. So, how did this Chinese company achieve this feat?

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Karthik Sridharan

How two audiophiles built India's biggest lifestyle brand 🎧

Today, boAt is globally the 5th largest wearables company. It accomplished this magnificent feat in just 5 years. But how did it do it? Well, read on to know all about it.

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Agile Project Charter: What it is and how to write an effective project charter

What is an agile project charter and how do you effectively write one? Find out all you need to know in this blog.

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What is Business Process Transformation?

Find out all you need to know about Business Process Transformation in this blog. Learn what it is, types, steps, challenges and examples.

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How NoCode helped 4 non-tech founders buildd their dream projects quickly and affordably?!

Karthik Sridharan

How NoCode helped 4 non-tech founders buildd their dream projects quickly and affordably?!

NoCode tools can be life-changing for a non-tech founder. Here are 4 examples of how NoCode can help you buildd your dream startup without writing code!

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Story Points Fibonacci: Agile story points estimation using the Fibonacci sequence

Learn all about "story points Fibonacci" , which is an agile estimation technique using story points in the Fibonacci sequence.

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Lead Time - What it is, How to Calculate it and How to Reduce Lead Time

What is lead time and how do you calculate it? Find out all you need to know about improving lead time.

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Why a South-east Asian e-commerce giant shut shop in India

Hrishikesh

Why a South-east Asian e-commerce giant shut shop in India

On March 28th, Shopee announced that it was shutting shop in India. After breaking records for app downloads the sudden decision to leave India was quite surprising! So, what caused this move? Lets find out!

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Meesho Business Model - how Meesho makes money?

Karthik Sridharan

Meesho Business Model - how Meesho makes money?

What happens when you combine the modern e-commerce marketplace model & a social media app? You get Meesho! Created by 2 IITD grads, Meesho blew up in a very short period of time. What how exactly does it make money? Well, learn all about Meesho's business mode in this article!

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How 2 friends built a fintech startup on a $320/month NoCode tech stack!

Hrishikesh

How 2 friends built a fintech startup on a $320/month NoCode tech stack!

Building a global asset management fintech startup just using 11 NoCode tools, in a month, with a $320/month NoCode tech stack!

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New Product Introduction - Understanding the NPI process and steps involved

In this blog, find complete information about New Product Introduction. Learn the basics as well as how to go about the six steps in the NPI process.

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How Wingify bootstrapped to $20M in revenue!

Hrishikesh

How Wingify bootstrapped to $20M in revenue!

When Paras Chopra launched Wingify, his goal was to make Rs 50K/mo. But, just in 18 months, this bootstrapped startup made its first MILLION dollars! Here's their story!

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India's newest ed-tech, unicorn startup is the opposite of BYJU's!

Hrishikesh

India's newest ed-tech, unicorn startup is the opposite of BYJU'S!

LEAD School is India's latest ed-tech unicorn, but unlike BYJU'S it aims to rebuild the traditional education system & not disrupt it! Let's learn all about it!

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AARRR Metrics - Your guide to the AARRR Pirate Metrics Framework

Find out all you need to know about the AARRR Pirate metrics framework and become familiar with the AARRR metrics through this page.

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Market Validation

Learn what is Market Validation, Why is it important, how Market Validation is done and steps to be followed.

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How a high-school dropout built a $65B startup?

Karthik Sridharan

How a high-school dropout built a $65B startup?

Unemployed & frustrated in a foreign country, he decides to start an online shop. But doesn’t find a good product to do it. So, he builds his own startup! Here’s the crazy story of how Shopify grew to $65B

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Impact Mapping: What it is and how to build an impact map

Learn what is an impact map and all the basics of Impact mapping you need to know. Also find out how to build an impact map.

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How a product manager built a SaaS survey product on a $38 NoCode stack in just a few months?

Hrishikesh

How to buildd a SaaS survey product on a $38 NoCode stack in just a few months?

Josh Hofstad, a product manager based in Berlin built 2 products Serenifits & English Speaking Jobs of a less than $100 tech stack. Let's learn how!

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Story Grooming: Your Guide to Agile Backlog Grooming

What is Story Grooming in Agile? Find answers to all your doubts about Agile Backlog Grooming.

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$69B: Microsoft makes all-time largest tech acquisition!

While we celebrate 44 unicorns in the startup ecosystem, Microsoft played BIG daddy and just acquired Activision for $69 billion!

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What is Value Analysis? Definition and How it works

In this article, we have given a detailed explanation about value analysis, how it differs from value engineering, the steps involved in implementing it, and the best examples.

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How Zerodha transformed a 145-year-old broking industry?

Hrishikesh

How Zerodha transformed a 145-year-old broking industry?

Zerodha, a unicorn, bootstrapped startup saw record high revenue in FY22. It's profits jumped by 50% with ZERO money spent on marketing. So, how did it do this? Let's find out!

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2x2 matrix or Impact Effort Matrix - All you need to know

Wondering what the 2x2 matrix or Impact Effort Matrix is? Find out all about what it is, how it’s used and other information about the matrix in this blog.

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DSDM: Your guide to Dynamic Systems Development Method

Check out all you need to know about Dynamic Systems Development Method or DSDM. Also learn about the 8 key principles of DSDM.

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How Indigo beat Kingfisher, Jet Airways & SpiceJet to stay profitable for 10 years!?

Karthik Sridharan

How Indigo beat Kingfisher, Jet Airways & SpiceJet to stay profitable for 10 years!?

How did a baby company like Indigo manage to stay profitable for 10 years? And, even beat the industry giants to acquire its ~60% share & "monopoly" status?

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How an ed-tech startup ran out of money & shut down

Hrishikesh

How an ed-tech startup ran out of money & shut down

Lido made $1.5M last year. This year, all of a sudden, it was completely shut down. But, why exactly did a well-funded ed-tech startup disappear?

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INVEST Agile acronym - Characteristics of a good user story

The INVEST agile acronym is used for creating a good user story. Find out its expanded form and how it is used in creating user stories.

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Scrum of Scrums: What it is, origins, purpose, agenda and all you need to know

What is a Scrum of Scrums? When is it conducted and what is its purpose? Find everything you need to know about it in this blog.

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Why Swiggy Genie was shut down in Mumbai, Bangalore & Hyderabad?

Hrishikesh

Why Swiggy Genie was shut down in Mumbai, Bangalore & Hyderabad?

When Swiggy suddenly shut down its Genie across Mumbai, Bangalore & Hyderabad, due to delivery person shortage, we got curious to know how BIG this problem is.

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ONDC Explained : How this UPI-like network will break the rule of e-commerce monopolies in India?

Hrishikesh

ONDC Explained : How this UPI-like network will break the rule of e-commerce monopolies in India?

Indian governments latest initiative is a network called ONDC that aims to connect all e-commerce players. But, how will this network work? And, is it really similar to UPI?

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How did Spotify beat Apple, Google & Amazon in music!

Hrishikesh

How did Spotify beat Apple, Google & Amazon in music!

Spotify is a vastly successful startup that generated $11B in revenue in 2021 & is worth $32B. But how did this small Swedish company achieve such a massive feat?

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LeSS Agile Framework - Your complete guide

What is the LeSS Agile Framework? Learn all about it, principles, processes and origins in this guide.

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Agile Unit Testing - Your guide to understanding unit tests in agile

Find out everything you need to know about agile unit testing. Know its origins, how it works and the importance of unit tests in agile.

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Bootstrap to IPO: How EaseMyTrip managed to stay profitable during COVID?

Karthik Sridharan

Bootstrap to IPO: How EaseMyTrip managed to stay profitable during COVID?

EaseMyTrip, the 2nd largest online travel portal in India, made INR 100 Cr in profits in FY22 and has managed to stay profitable for 13 years. Even during the pandemic! So, what is the SECRET behind their success?

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Hrishikesh

Godrej's 126-year journey from building locks and safes to rockets launchers and satellites!

A young lawyer Ardeshir Godrej built a lock making business in 1897. Today that business is a global conglomerate celebrating its 126 year long run! This is the story of Godrej!

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4 Ds of Time Management - Definition and Detailed Overview

What are the 4 Ds of Time management? How do they apply in project management? Learn all you need to know about them in this blog.

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Product Architecture in Software Engineering - Definitive Guide

Find all you need to know about product architecture. Check out the types, role of product architecture in product development, and how to create it.

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How a school dropout built India's biggest idli-dosa batter business to INR 2000 Cr!?

iD fresh foods started with a small 50 sq ft kitchen and INR 50,000 investment. Today, its a INR 2000 crore business. Here's their story!

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How HUL powers rural growth by empowering women

Karthik Sridharan

How HUL powers rural growth by empowering women

HUL clocked a turnover of 50,336 crores in FY22. Today we'll explore how HUL put its mark in rural India through a CSR initiative called Project Shakti and in turn earned 20,000 crores in revenue!

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What does MVP Stand for? Minimum Viable Product Examples

Want to know more about MVP? Find out answers to questions like ‘what does MVP stand for’ and also see examples of minimum viable products.

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Team Facilitator Agile - What is agile team facilitation?

Who is a team facilitator in Agile and what exactly is agile team facilitation? Find out all the answers you need to know in this blog.

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How Asian Paints became a monopoly, acing inventory and supply chain!

Asian Paints, the largest paints company in India, makes 3x the revenue and 4x the profits of Berger Paints, the 2nd largest company. Here's their brilliant strategy!

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Kano Prioritization Model - Definition, Origins, How it works

Find out all about the Kano Prioritization model. Learn what it is, how it came into being and how the model works in detail.

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Tata's new Super App will compete with Amazon, Jio & Flipkart!

Hrishikesh

Tata's new Super App will compete with Amazon, Jio & Flipkart!

How has this 153 year old company stayed relevant in the "Age of Startup" & how does its latest Super App play into this?

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Scrumban: What is scrumban and all you need to know about it

What is scrumban? How does it integrate scrum and kanban? How does it work? Find out all you need to know about it in this blog.

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How Wordle became so popular: The anatomy of a viral product

Hrishikesh

How Wordle became so popular: The anatomy of a viral product

Wordle is a VIRAL sensation! It went from 90 to 3M users in just 3 months & was built by a single person! So what's the story here? More importantly, how do you create such a viral product for your startup? Let's find out.

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Weighted Shortest Job First - Your guide to WSJF

Find out all you need to know about WSJF or Weighted Shortest Job First. Learn what it is, its origins and how to calculate it.

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Jet Airways gets the green flag to make a comeback! But, why did Jet Airways fail?

Karthik Sridharan

Jet Airways gets the green flag to make a comeback! But, why did Jet Airways fail?

Jet Airways Downfall: How crushing debt, SpiceJet and Indigo killed India’s oldest private airlines? And, will it finally make a comeback?

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Let’s be SaaSsy! Apple’s move from hardware to SaaS

Hrishikesh

Let’s be SaaSsy! Apple’s move from hardware to SaaS

Apple's present & future is in the hands of a dark horse - a business that's lesser-known yet the most profitable. Let's dive in and learn all about Apple Services!

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Disciplined Agile: DA Definition and all you need to know about it

In this blog, find out all the information you need about Disciplined Agile. See what it is and how it applies to your software development process.

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Crystal Agile Methodology: Your guide to the Crystal framework in Agile

Find out all you need to know about the Crystal method in agile. Also learn about the origin, functioning and principles of the Crystal agile methodology.

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How Dream11 makes Rs 2554 Cr in revenue & Rs 327 Cr in profits?

How Dream11 BURNS Rs 1250 Cr cash on ads but still makes Rs 327 Cr in profits? Let's find out!

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How Ads can save Netflix's decline & bring $4B additional revenue!

Karthik Sridharan

How Ads can save Netflix's decline & bring $4B additional revenue!

For the first time since its early startup days in 2009, Netflix has lost users — 200K in Q1, 2022. But, “ads” can SAVE this streaming giant. Here’s how!

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Competitive landscape: Your guide to understanding and creating a competitive landscape analysis

Find out all you need to know about a competitive landscape and also learn to create a competitive landscape analysis with ease.

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Splitting User Stories - What it is and techniques used

What does splitting user stories mean and how to implement it? Find out all you need to know on the topic of story splitting in this blog.

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Spotify vs Artists - Is Spotify really the VILLAIN?

Karthik Sridharan

Spotify vs Artists - Is Spotify really the VILLAIN?

Spotify has faced quite a lot of heat from listeners and artists due to recent controversies. It lost $2B & its share price dropped by 25%. Let's find out why artists dislike Spotify!

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Product Process Matrix - What it is, Origin, and the Process Stages

Get all the information you need to know about the Product Process Matrix. Learn what it is, its origins and the four process stages.

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RICE Model - Your Guide to RICE Scoring and Prioritization

Learn the basics of the RICE model for prioritization. Also find out how to calculate the RICE score to prioritize initiatives in this blog.

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BDD: Your guide to Behavior Driven Development and BDD frameworks

Find all you need to know about Behavior Driven Development (BDD) and the various BDD framework tools available out there.

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How two IITB grads scaled BrowserStack to $4B valuation & $200M revenue!

Karthik Sridharan

How two IITB grads scaled BrowserStack to $4B valuation & $200M revenue!

Ritesh Arora & Nakul Aggarwal built BrowserStack, a cross-browser testing software after 2 failed startup attempts. Here's their inspiring story!

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Product Specification: What is a product spec and how to write it?

Learn everything about product specs. Find out what product specification means, what it includes and how to effectively write it.

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Distinctive competencies: Definition, Origin, Examples + Distinctive vs core competencies

Find out all you need to know about distinctive competencies. See examples and learn the difference between distinctive and core competencies.

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Minimum Marketable Feature - What is MMF in agile? Difference between MMF, MVP and MMP

Wondering what is a minimum marketable feature? Find out what MMF is in agile as well as the difference between MMF, MVP and MMP.

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7 types of NoCode tools - launch your startup's MVP without Code!

Having experienced the power of NoCode tools and built the stack at Flexiple, I wanted to share how you can leverage it to build almost every aspect of your startup's requirements.

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CIRCLES Method - Overview and the Seven stages

Learn What CIRCLES method is, why is it popular, and how to implement CIRCLES method to come up with solutions to product design problems.

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How to buildd a quality SaaS startup on a $500/month NoCode tech stack!

Karthik Sridharan

How to buildd a quality SaaS startup on a $500/month NoCode tech stack!

James Devonport used NoCode to efficiently de-risk the process of buildd-ing a high quality SaaS startup using a $500/month NoCode tech stack!

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Idea Generation: Definition, Process & Techniques

Curious about idea generation? Find out all you need to know on the topic in this blog.

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How Fevicol became a monopoly, and dominates the adhesives industry

Hrishikesh

How Fevicol became a monopoly, and dominates the adhesives industry

In 63 years, Pidilite with the help of its STAR product Fevicol built a monopoly in the adhesive industry. Here's their innovative strategy to get ~70% market share!

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Karthik Sridharan

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Find everything you need to know launch your startup faster - education, community, tools.

What are the Five Ws and One H in projects? Your complete guide

HDFC journey to becoming India's most profitable bank!

Tanishq's masterstroke to capture India's gold market

Product Brief - Stepping stone to Product Creation

Zoho's 25-year journey to become a bootstrapped, profitable, billion dollar startup!

Weighted Scoring Model: Your complete guide

How SpaceX, Amazon, Zerodha and DoorDash use First Principles Thinking to problem solve?!

Sprint Burndown Chart: Your guide to burndown charts

How did Jeff Bezos scale Amazon to $1.1 trillion, with less than 10% profits?

Customer Development Process: Your guide to Customer Development

What is ATDD? Your guide to Acceptance Test Driven Development

Kanban cards: What is a Kanban card? All you need to know

WhatsApp for Business: Meta’s Cash Cow or Dead Wood?

Amazon vs Shopify - Why Amazon acquired Shopify's rival Selz?

I built a recruitment software in 2.5 months and scaled it to $100k+ revenue using NoCode!

Sprint Velocity - Scrum - Definition, Calculation, Examples and Velocity Chart

Daily Scrum Questions - What are the three questions asked in daily Scrum meetings?

Product Knowledge: What it is, and how to develop it for your business

How DMart cracked the grocery market to become the most profitable grocer in India?!

ByteDance - The world's most valuable startup!

How two audiophiles built India's biggest lifestyle brand 🎧

Agile Project Charter: What it is and how to write an effective project charter

What is Business Process Transformation?

How NoCode helped 4 non-tech founders buildd their dream projects quickly and affordably?!

Story Points Fibonacci: Agile story points estimation using the Fibonacci sequence

Lead Time - What it is, How to Calculate it and How to Reduce Lead Time

Why a South-east Asian e-commerce giant shut shop in India

Meesho Business Model - how Meesho makes money?

How 2 friends built a fintech startup on a $320/month NoCode tech stack!

New Product Introduction - Understanding the NPI process and steps involved

How Wingify bootstrapped to $20M in revenue!

India's newest ed-tech, unicorn startup is the opposite of BYJU'S!

AARRR Metrics - Your guide to the AARRR Pirate Metrics Framework

Market Validation

How a high-school dropout built a $65B startup?

Impact Mapping: What it is and how to build an impact map

How to buildd a SaaS survey product on a $38 NoCode stack in just a few months?

Story Grooming: Your Guide to Agile Backlog Grooming

$69B: Microsoft makes all-time largest tech acquisition!

What is Value Analysis? Definition and How it works

How Zerodha transformed a 145-year-old broking industry?

2x2 matrix or Impact Effort Matrix - All you need to know

DSDM: Your guide to Dynamic Systems Development Method

How Indigo beat Kingfisher, Jet Airways & SpiceJet to stay profitable for 10 years!?

How an ed-tech startup ran out of money & shut down

INVEST Agile acronym - Characteristics of a good user story

Scrum of Scrums: What it is, origins, purpose, agenda and all you need to know

Why Swiggy Genie was shut down in Mumbai, Bangalore & Hyderabad?

ONDC Explained : How this UPI-like network will break the rule of e-commerce monopolies in India?

How did Spotify beat Apple, Google & Amazon in music!

LeSS Agile Framework - Your complete guide

Agile Unit Testing - Your guide to understanding unit tests in agile

Bootstrap to IPO: How EaseMyTrip managed to stay profitable during COVID?

Godrej's 126-year journey from building locks and safes to rockets launchers and satellites!

4 Ds of Time Management - Definition and Detailed Overview

Product Architecture in Software Engineering - Definitive Guide

How a school dropout built India's biggest idli-dosa batter business to INR 2000 Cr!?

How HUL powers rural growth by empowering women

What does MVP Stand for? Minimum Viable Product Examples

Team Facilitator Agile - What is agile team facilitation?

How Asian Paints became a monopoly, acing inventory and supply chain!

Kano Prioritization Model - Definition, Origins, How it works

Tata's new Super App will compete with Amazon, Jio & Flipkart!

Scrumban: What is scrumban and all you need to know about it

How Wordle became so popular: The anatomy of a viral product

Weighted Shortest Job First - Your guide to WSJF

Jet Airways gets the green flag to make a comeback! But, why did Jet Airways fail?

Let’s be SaaSsy! Apple’s move from hardware to SaaS

Disciplined Agile: DA Definition and all you need to know about it

Crystal Agile Methodology: Your guide to the Crystal framework in Agile

How Dream11 makes Rs 2554 Cr in revenue & Rs 327 Cr in profits?

How Ads can save Netflix's decline & bring $4B additional revenue!

Competitive landscape: Your guide to understanding and creating a competitive landscape analysis

Splitting User Stories - What it is and techniques used

Spotify vs Artists - Is Spotify really the VILLAIN?

Product Process Matrix - What it is, Origin, and the Process Stages

RICE Model - Your Guide to RICE Scoring and Prioritization