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Idea Validation
Early stage
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Startup Analysis
Bootstrap to IPO: How EaseMyTrip managed to stay profitable during COVID?
EaseMyTrip, the 2nd largest online travel portal in India, made INR 100 Cr in profits in FY22 and has managed to stay profitable for 13 years. Even during the pandemic! So, what is the SECRET behind their success?
Growth
Leadership
How Indigo beat Kingfisher, Jet Airways & SpiceJet to stay profitable for 10 years!?
How did a baby company like Indigo manage to stay profitable for 10 years? And, even beat the industry giants to acquire its ~60% share & "monopoly" status?
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Marketing
Tanishq's masterstroke to capture India's gold market
In 2000-01, Tanishq was a loss making company with Rs 150 crores down the drain. Today, it's Tata's crown JEWEL with 23,268 crores in revenue. Here's how Tanishq flipped it's fate!
How two IITB grads scaled BrowserStack to $4B valuation & $200M revenue!
Ritesh Arora & Nakul Aggarwal built BrowserStack, a cross-browser testing software after 2 failed startup attempts. Here's their inspiring story!
How Fevicol became a monopoly, and dominates the adhesives industry
In 63 years, Pidilite with the help of its STAR product Fevicol built a monopoly in the adhesive industry. Here's their innovative strategy to get ~70% market share!
Mature
WhatsApp for Business: Meta’s Cash Cow or Dead Wood?
WhatsApp has 2 billion monthly active users, but it's a completely free app. So, how does Meta make money from it? Well, the answer is Whatsapp for Business. Let's find out all about it!
What are the Five Ws and One H in projects? Your complete guide
Your guide to the 5 Ws and 1H framework. Learn all you need to know about the Five Ws and One H in this blog.
Splitting User Stories - What it is and techniques used
What does splitting user stories mean and how to implement it? Find out all you need to know on the topic of story splitting in this blog.
Story Points Fibonacci: Agile story points estimation using the Fibonacci sequence
Learn all about "story points Fibonacci" , which is an agile estimation technique using story points in the Fibonacci sequence.
RICE Model - Your Guide to RICE Scoring and Prioritization
Learn the basics of the RICE model for prioritization. Also find out how to calculate the RICE score to prioritize initiatives in this blog.
0-10 Users
Social Media
Funding
Meesho Business Model - how Meesho makes money?
What happens when you combine the modern e-commerce marketplace model & a social media app? You get Meesho! Created by 2 IITD grads, Meesho blew up in a very short period of time. What how exactly does it make money? Well, learn all about Meesho's business mode in this article!
How Zerodha transformed a 145-year-old broking industry?
Zerodha, a unicorn, bootstrapped startup saw record high revenue in FY22. It's profits jumped by 50% with ZERO money spent on marketing. So, how did it do this? Let's find out!
How HUL powers rural growth by empowering women
HUL clocked a turnover of 50,336 crores in FY22. Today we'll explore how HUL put its mark in rural India through a CSR initiative called Project Shakti and in turn earned 20,000 crores in revenue!
Product Architecture in Software Engineering - Definitive Guide
Find all you need to know about product architecture. Check out the types, role of product architecture in product development, and how to create it.
Disciplined Agile: DA Definition and all you need to know about it
In this blog, find out all the information you need about Disciplined Agile. See what it is and how it applies to your software development process.
Product Brief - Stepping stone to Product Creation
Learn what Product Brief is, why it is necessary, what is to be included in it and things that need to be kept in mind while writing the product brief.
Product Specification: What is a product spec and how to write it?
Learn everything about product specs. Find out what product specification means, what it includes and how to effectively write it.
Why a South-east Asian e-commerce giant shut shop in India
On March 28th, Shopee announced that it was shutting shop in India. After breaking records for app downloads the sudden decision to leave India was quite surprising! So, what caused this move? Lets find out!
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How a school dropout built India's biggest idli-dosa batter business to INR 2000 Cr!?
iD fresh foods started with a small 50 sq ft kitchen and INR 50,000 investment. Today, its a INR 2000 crore business. Here's their story!
Staying Updated
ONDC Explained : How this UPI-like network will break the rule of e-commerce monopolies in India?
Indian governments latest initiative is a network called ONDC that aims to connect all e-commerce players. But, how will this network work? And, is it really similar to UPI?
Competitive landscape: Your guide to understanding and creating a competitive landscape analysis
Find out all you need to know about a competitive landscape and also learn to create a competitive landscape analysis with ease.
HDFC journey to becoming India's most profitable bank!
HDFC, founded in 1994, is today's India's largest lender and makes more profits than PSU giant SBI! Here's how they reached the top!
AARRR Metrics - Your guide to the AARRR Pirate Metrics Framework
Find out all you need to know about the AARRR Pirate metrics framework and become familiar with the AARRR metrics through this page.
Agile Project Charter: What it is and how to write an effective project charter
What is an agile project charter and how do you effectively write one? Find out all you need to know in this blog.
7 types of NoCode tools - launch your startup's MVP without Code!
Having experienced the power of NoCode tools and built the stack at Flexiple, I wanted to share how you can leverage it to build almost every aspect of your startup's requirements.
How a high-school dropout built a $65B startup?
Unemployed & frustrated in a foreign country, he decides to start an online shop. But doesn’t find a good product to do it. So, he builds his own startup! Here’s the crazy story of how Shopify grew to $65B
Amazon vs Shopify - Why Amazon acquired Shopify's rival Selz?
"Amazon is trying to buildd an empire, and Shopify is trying to arm the rebels"
How did Jeff Bezos scale Amazon to $1.1 trillion, with less than 10% profits?
At Jeff Bezos's Amazon, it's always DAY 1. This has helped them grow to a trillion dollar company with less than 10% profits. Here's how!
Build Automation - Your Guide to an Automated Build Process
Find out all you need to know about the automated build process or build automation in this blog. Check out what it is and the top tools for build automation.
How Dream11 makes Rs 2554 Cr in revenue & Rs 327 Cr in profits?
How Dream11 BURNS Rs 1250 Cr cash on ads but still makes Rs 327 Cr in profits? Let's find out!
How Asian Paints became a monopoly, acing inventory and supply chain!
Asian Paints, the largest paints company in India, makes 3x the revenue and 4x the profits of Berger Paints, the 2nd largest company. Here's their brilliant strategy!
4 Ds of Time Management - Definition and Detailed Overview
What are the 4 Ds of Time management? How do they apply in project management? Learn all you need to know about them in this blog.
Daily Scrum Questions - What are the three questions asked in daily Scrum meetings?
Want to know what are the daily Scrum questions? You’re at the right place. Find out all about the three Scrum questions here.
Weighted Scoring Model: Your complete guide
Learn all about the Weighted Scoring Model: What it is, How to use it and how to analyze results.
Team Facilitator Agile - What is agile team facilitation?
Who is a team facilitator in Agile and what exactly is agile team facilitation? Find out all the answers you need to know in this blog.
Idea Generation: Definition, Process & Techniques
Curious about idea generation? Find out all you need to know on the topic in this blog.
India's newest ed-tech, unicorn startup is the opposite of BYJU'S!
LEAD School is India's latest ed-tech unicorn, but unlike BYJU'S it aims to rebuild the traditional education system & not disrupt it! Let's learn all about it!
What is Value Analysis? Definition and How it works
In this article, we have given a detailed explanation about value analysis, how it differs from value engineering, the steps involved in implementing it, and the best examples.
2x2 matrix or Impact Effort Matrix - All you need to know
Wondering what the 2x2 matrix or Impact Effort Matrix is? Find out all about what it is, how it’s used and other information about the matrix in this blog.
Impact Mapping: What it is and how to build an impact map
Learn what is an impact map and all the basics of Impact mapping you need to know. Also find out how to build an impact map.
Kano Prioritization Model - Definition, Origins, How it works
Find out all about the Kano Prioritization model. Learn what it is, how it came into being and how the model works in detail.
How Wingify bootstrapped to $20M in revenue!
When Paras Chopra launched Wingify, his goal was to make Rs 50K/mo. But, just in 18 months, this bootstrapped startup made its first MILLION dollars! Here's their story!
Customer Development Process: Your guide to Customer Development
What is customer development? Find out all about it and learn the stages of the customer development process in simple terms.
Distinctive competencies: Definition, Origin, Examples + Distinctive vs core competencies
Find out all you need to know about distinctive competencies. See examples and learn the difference between distinctive and core competencies.
Story Grooming: Your Guide to Agile Backlog Grooming
What is Story Grooming in Agile? Find answers to all your doubts about Agile Backlog Grooming.
Product Process Matrix - What it is, Origin, and the Process Stages
Get all the information you need to know about the Product Process Matrix. Learn what it is, its origins and the four process stages.
Sprint Burndown Chart: Your guide to burndown charts
Find out all the information that you need to know about burndown charts. See what a sprint burndown chart is and how to read a burndown chart.
Lead Time - What it is, How to Calculate it and How to Reduce Lead Time
What is lead time and how do you calculate it? Find out all you need to know about improving lead time.
CIRCLES Method - Overview and the Seven stages
Learn What CIRCLES method is, why is it popular, and how to implement CIRCLES method to come up with solutions to product design problems.
Market Validation
Learn what is Market Validation, Why is it important, how Market Validation is done and steps to be followed.
Zoho's 25-year journey to become a bootstrapped, profitable, billion dollar startup!
Zoho's journey is a MASTERCLASS on building a startup, hiring, marketing and how you can buildd your dream life! Let's dig in!
Spotify vs Artists - Is Spotify really the VILLAIN?
Spotify has faced quite a lot of heat from listeners and artists due to recent controversies. It lost $2B & its share price dropped by 25%. Let's find out why artists dislike Spotify!
Hiring
Why Swiggy Genie was shut down in Mumbai, Bangalore & Hyderabad?
When Swiggy suddenly shut down its Genie across Mumbai, Bangalore & Hyderabad, due to delivery person shortage, we got curious to know how BIG this problem is.
How two audiophiles built India's biggest lifestyle brand 🎧
Today, boAt is globally the 5th largest wearables company. It accomplished this magnificent feat in just 5 years. But how did it do it? Well, read on to know all about it.
$69B: Microsoft makes all-time largest tech acquisition!
While we celebrate 44 unicorns in the startup ecosystem, Microsoft played BIG daddy and just acquired Activision for $69 billion!
Scrumban: What is scrumban and all you need to know about it
What is scrumban? How does it integrate scrum and kanban? How does it work? Find out all you need to know about it in this blog.
ByteDance - The world's most valuable startup!
ByteDance - China's attention factory is world's most valuable startup at a valuation of $400 billion. So, how did this Chinese company achieve this feat?
PRD - Meaning, How to write and all about Product Requirements Documents (PRDs)
Find everything you need to know about PRDs or Product Requirements Documents. Check out PRD meaning, contents as well as how to write it.
Kanban cards: What is a Kanban card? All you need to know
Learn everything you need to know about Kanban cards in this blog. Find out what they are, their history, uses and how it looks.
Sprint Velocity - Scrum - Definition, Calculation, Examples and Velocity Chart
In this blog, find everything that you need to know about the Velocity - Scrum concept. Check out the meaning, calculation, examples, and the Velocity chart.
DSDM: Your guide to Dynamic Systems Development Method
Check out all you need to know about Dynamic Systems Development Method or DSDM. Also learn about the 8 key principles of DSDM.
Crystal Agile Methodology: Your guide to the Crystal framework in Agile
Find out all you need to know about the Crystal method in agile. Also learn about the origin, functioning and principles of the Crystal agile methodology.
How an ed-tech startup ran out of money & shut down
Lido made $1.5M last year. This year, all of a sudden, it was completely shut down. But, why exactly did a well-funded ed-tech startup disappear?
How did Spotify beat Apple, Google & Amazon in music!
Spotify is a vastly successful startup that generated $11B in revenue in 2021 & is worth $32B. But how did this small Swedish company achieve such a massive feat?
INVEST Agile acronym - Characteristics of a good user story
The INVEST agile acronym is used for creating a good user story. Find out its expanded form and how it is used in creating user stories.
How Ads can save Netflix's decline & bring $4B additional revenue!
For the first time since its early startup days in 2009, Netflix has lost users — 200K in Q1, 2022. But, “ads” can SAVE this streaming giant. Here’s how!
Let’s be SaaSsy! Apple’s move from hardware to SaaS
Apple's present & future is in the hands of a dark horse - a business that's lesser-known yet the most profitable. Let's dive in and learn all about Apple Services!
Minimum Marketable Feature - What is MMF in agile? Difference between MMF, MVP and MMP
Wondering what is a minimum marketable feature? Find out what MMF is in agile as well as the difference between MMF, MVP and MMP.
What is Business Process Transformation?
Find out all you need to know about Business Process Transformation in this blog. Learn what it is, types, steps, challenges and examples.
What does MVP Stand for? Minimum Viable Product Examples
Want to know more about MVP? Find out answers to questions like ‘what does MVP stand for’ and also see examples of minimum viable products.
BDD: Your guide to Behavior Driven Development and BDD frameworks
Find all you need to know about Behavior Driven Development (BDD) and the various BDD framework tools available out there.
Scrum of Scrums: What it is, origins, purpose, agenda and all you need to know
What is a Scrum of Scrums? When is it conducted and what is its purpose? Find everything you need to know about it in this blog.
Tata's new Super App will compete with Amazon, Jio & Flipkart!
How has this 153 year old company stayed relevant in the "Age of Startup" & how does its latest Super App play into this?
LeSS Agile Framework - Your complete guide
What is the LeSS Agile Framework? Learn all about it, principles, processes and origins in this guide.
Agile Unit Testing - Your guide to understanding unit tests in agile
Find out everything you need to know about agile unit testing. Know its origins, how it works and the importance of unit tests in agile.
How Wordle became so popular: The anatomy of a viral product
Wordle is a VIRAL sensation! It went from 90 to 3M users in just 3 months & was built by a single person! So what's the story here? More importantly, how do you create such a viral product for your startup? Let's find out.
Weighted Shortest Job First - Your guide to WSJF
Find out all you need to know about WSJF or Weighted Shortest Job First. Learn what it is, its origins and how to calculate it.
What is ATDD? Your guide to Acceptance Test Driven Development
Find out all that you need to know about ATDD or Acceptance Test Driven Development in software engineering. Also see how it works.
New Product Introduction - Understanding the NPI process and steps involved
In this blog, find complete information about New Product Introduction. Learn the basics as well as how to go about the six steps in the NPI process.