Startup analysis, tutorials & actionable lessons from real entrepreneurs

How Indigo beat Kingfisher, Jet Airways & SpiceJet to stay profitable for 10 years!?

How did a baby company like Indigo manage to stay profitable for 10 years? And, even beat the industry giants to acquire its ~60% share & "monopoly" status?

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2x2 matrix or Impact Effort Matrix - All you need to know

Karthik Sridharan

2x2 matrix or Impact Effort Matrix - All you need to know

Wondering what the 2x2 matrix or Impact Effort Matrix is? Find out all about what it is, how it’s used and other information about the matrix in this blog.

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Amazon vs Shopify - Why Amazon acquired Shopify's rival Selz?

Karthik Sridharan

Amazon vs Shopify - Why Amazon acquired Shopify's rival Selz?

"Amazon is trying to buildd an empire, and Shopify is trying to arm the rebels"

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Product Knowledge: What it is, and how to develop it for your business

Hrishikesh Pardeshi

Product Knowledge: What it is, and how to develop it for your business

Product knowledge is a key concept for sales and business operations. Learn the elements of product knowledge and how to leverage them for your business.

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How a high-school dropout built a $65B startup?

Karthik Sridharan

How a high-school dropout built a $65B startup?

Unemployed & frustrated in a foreign country, he decides to start an online shop. But doesn’t find a good product to do it. So, he builds his own startup! Here’s the crazy story of how Shopify grew to $65B

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Godrej's 126-year journey from building locks and safes to rockets launchers and satellites!

Hrishikesh Pardeshi

Godrej's 126-year journey from building locks and safes to rockets launchers and satellites!

A young lawyer Ardeshir Godrej built a lock making business in 1897. Today that business is a global conglomerate celebrating its 126 year long run! This is the story of Godrej!

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How to buildd a SaaS survey product on a $38 NoCode stack in just a few months?

Hrishikesh Pardeshi

How to buildd a SaaS survey product on a $38 NoCode stack in just a few months?

Josh Hofstad, a product manager based in Berlin built 2 products Serenifits & English Speaking Jobs of a less than $100 tech stack. Let's learn how!

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Tanishq's masterstroke to capture India's gold market

Karthik Sridharan

Tanishq's masterstroke to capture India's gold market

In 2000-01, Tanishq was a loss making company with Rs 150 crores down the drain. Today, it's Tata's crown JEWEL with 23,268 crores in revenue. Here's how Tanishq flipped it's fate!

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ByteDance - The world's most valuable startup!

Karthik Sridharan

ByteDance - The world's most valuable startup!

ByteDance - China's attention factory is world's most valuable startup at a valuation of $400 billion. So, how did this Chinese company achieve this feat?

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How SpaceX, Amazon, Zerodha and DoorDash use First Principles Thinking to problem solve?!

Hrishikesh Pardeshi

How SpaceX, Amazon, Zerodha and DoorDash use First Principles Thinking to problem solve?!

First Principles Thinking is a super powerful tool for innovating and problem solving. Let's learn how to use First Principles Thinking with these 5 examples.

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After Twitter's Parag Aggarwal, a new Indian CEO will sit on YouTube's throne!

Hrishikesh Pardeshi

After Twitter's Parag Aggarwal, a new Indian CEO will sit on YouTube's throne!

Neal Mohan joins the ranks of a long list of famous Indian-origin CEOs of multinational companies in the US, after he was appointed as the CEO of YouTube on Friday!

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I built a recruitment software in 2.5 months and scaled it to $100k+ revenue using NoCode!

Hrishikesh Pardeshi

I built a recruitment software in 2.5 months and scaled it to $100k+ revenue using NoCode!

FiveTeams, a recruitment startup makes $100,000+ revenue, gets 30K organic traffic and was built on a €500/month NoCode tech stack!

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How a school dropout built India's biggest idli-dosa batter business to INR 2000 Cr!?

Hrishikesh Pardeshi

How a school dropout built India's biggest idli-dosa batter business to INR 2000 Cr!?

iD fresh foods started with a small 50 sq ft kitchen and INR 50,000 investment. Today, its a INR 2000 crore business. Here's their story!

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How Dream11 makes Rs 2554 Cr in revenue & Rs 327 Cr in profits?

Hrishikesh Pardeshi

How Dream11 makes Rs 2554 Cr in revenue & Rs 327 Cr in profits?

How Dream11 BURNS Rs 1250 Cr cash on ads but still makes Rs 327 Cr in profits? Let's find out!

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ONDC Explained : How this UPI-like network will break the rule of e-commerce monopolies in India?

Hrishikesh Pardeshi

ONDC Explained : How this UPI-like network will break the rule of e-commerce monopolies in India?

Indian governments latest initiative is a network called ONDC that aims to connect all e-commerce players. But, how will this network work? And, is it really similar to UPI?

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Jet Airways gets the green flag to make a comeback! But, why did Jet Airways fail?

Karthik Sridharan

Jet Airways gets the green flag to make a comeback! But, why did Jet Airways fail?

Jet Airways Downfall: How crushing debt, SpiceJet and Indigo killed India’s oldest private airlines? And, will it finally make a comeback?

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Why Swiggy Genie was shut down in Mumbai, Bangalore & Hyderabad?

Hrishikesh Pardeshi

Why Swiggy Genie was shut down in Mumbai, Bangalore & Hyderabad?

When Swiggy suddenly shut down its Genie across Mumbai, Bangalore & Hyderabad, due to delivery person shortage, we got curious to know how BIG this problem is.

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Impact Mapping: What it is and how to build an impact map

Hrishikesh Pardeshi

Impact Mapping: What it is and how to build an impact map

Learn what is an impact map and all the basics of Impact mapping you need to know. Also find out how to build an impact map.

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How an ed-tech startup ran out of money & shut down

Hrishikesh Pardeshi

How an ed-tech startup ran out of money & shut down

Lido made $1.5M last year. This year, all of a sudden, it was completely shut down. But, why exactly did a well-funded ed-tech startup disappear?

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How Fevicol became a monopoly, and dominates the adhesives industry

Hrishikesh Pardeshi

How Fevicol became a monopoly, and dominates the adhesives industry

In 63 years, Pidilite with the help of its STAR product Fevicol built a monopoly in the adhesive industry. Here's their innovative strategy to get ~70% market share!

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$69B: Microsoft makes all-time largest tech acquisition!

Karthik Sridharan

$69B: Microsoft makes all-time largest tech acquisition!

While we celebrate 44 unicorns in the startup ecosystem, Microsoft played BIG daddy and just acquired Activision for $69 billion!

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Why a South-east Asian e-commerce giant shut shop in India

Hrishikesh Pardeshi

Why a South-east Asian e-commerce giant shut shop in India

On March 28th, Shopee announced that it was shutting shop in India. After breaking records for app downloads the sudden decision to leave India was quite surprising! So, what caused this move? Lets find out!

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WhatsApp for Business: Meta’s Cash Cow or Dead Wood?

Karthik Sridharan

WhatsApp for Business: Meta’s Cash Cow or Dead Wood?

WhatsApp has 2 billion monthly active users, but it's a completely free app. So, how does Meta make money from it? Well, the answer is Whatsapp for Business. Let's find out all about it!

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How NoCode helped 4 non-tech founders buildd their dream projects quickly and affordably?!

Karthik Sridharan

How NoCode helped 4 non-tech founders buildd their dream projects quickly and affordably?!

NoCode tools can be life-changing for a non-tech founder. Here are 4 examples of how NoCode can help you buildd your dream startup without writing code!

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How did Jeff Bezos scale Amazon to $1.1 trillion, with less than 10% profits?

Karthik Sridharan

How did Jeff Bezos scale Amazon to $1.1 trillion, with less than 10% profits?

At Jeff Bezos's Amazon, it's always DAY 1. This has helped them grow to a trillion dollar company with less than 10% profits. Here's how!

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Spotify vs Artists - Is Spotify really the VILLAIN?

Karthik Sridharan

Spotify vs Artists - Is Spotify really the VILLAIN?

Spotify has faced quite a lot of heat from listeners and artists due to recent controversies. It lost $2B & its share price dropped by 25%. Let's find out why artists dislike Spotify!

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How did Spotify beat Apple, Google & Amazon in music!

Hrishikesh Pardeshi

How did Spotify beat Apple, Google & Amazon in music!

Spotify is a vastly successful startup that generated $11B in revenue in 2021 & is worth $32B. But how did this small Swedish company achieve such a massive feat?

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How HUL powers rural growth by empowering women

Karthik Sridharan

How HUL powers rural growth by empowering women

HUL clocked a turnover of 50,336 crores in FY22. Today we'll explore how HUL put its mark in rural India through a CSR initiative called Project Shakti and in turn earned 20,000 crores in revenue!

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Karthik Sridharan

How two audiophiles built India's biggest lifestyle brand 🎧

Today, boAt is globally the 5th largest wearables company. It accomplished this magnificent feat in just 5 years. But how did it do it? Well, read on to know all about it.

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How Wingify bootstrapped to $20M in revenue!

Hrishikesh Pardeshi

How Wingify bootstrapped to $20M in revenue!

When Paras Chopra launched Wingify, his goal was to make Rs 50K/mo. But, just in 18 months, this bootstrapped startup made its first MILLION dollars! Here's their story!

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How to buildd a quality SaaS startup on a $500/month NoCode tech stack!

Karthik Sridharan

How to buildd a quality SaaS startup on a $500/month NoCode tech stack!

James Devonport used NoCode to efficiently de-risk the process of buildd-ing a high quality SaaS startup using a $500/month NoCode tech stack!

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How 2 friends built a fintech startup on a $320/month NoCode tech stack!

Hrishikesh Pardeshi

How 2 friends built a fintech startup on a $320/month NoCode tech stack!

Building a global asset management fintech startup just using 11 NoCode tools, in a month, with a $320/month NoCode tech stack!

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How BharatPe's INR 5594 crore loss making business relies on a risky foundation?!

Hrishikesh Pardeshi

How BharatPe's INR 5594 crore loss making business relies on a risky foundation?!

BharatPe is a $2.85B company that has raised $680M in just 4 years. This year it made INR 5594 crore losses! Let's explore BharatPe's business model in detail!

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Meesho Business Model - how Meesho makes money?

Karthik Sridharan

Meesho Business Model - how Meesho makes money?

What happens when you combine the modern e-commerce marketplace model & a social media app? You get Meesho! Created by 2 IITD grads, Meesho blew up in a very short period of time. What how exactly does it make money? Well, learn all about Meesho's business mode in this article!

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How Asian Paints became a monopoly, acing inventory and supply chain!

Hrishikesh Pardeshi

How Asian Paints became a monopoly, acing inventory and supply chain!

Asian Paints, the largest paints company in India, makes 3x the revenue and 4x the profits of Berger Paints, the 2nd largest company. Here's their brilliant strategy!

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Tata's new Super App will compete with Amazon, Jio & Flipkart!

Hrishikesh Pardeshi

Tata's new Super App will compete with Amazon, Jio & Flipkart!

How has this 153 year old company stayed relevant in the "Age of Startup" & how does its latest Super App play into this?

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Let’s be SaaSsy! Apple’s move from hardware to SaaS

Hrishikesh Pardeshi

Let’s be SaaSsy! Apple’s move from hardware to SaaS

Apple's present & future is in the hands of a dark horse - a business that's lesser-known yet the most profitable. Let's dive in and learn all about Apple Services!

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HDFC journey to becoming India's most profitable bank!

Hrishikesh Pardeshi

HDFC journey to becoming India's most profitable bank!

HDFC, founded in 1994, is today's India's largest lender and makes more profits than PSU giant SBI! Here's how they reached the top!

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Bootstrap to IPO: How EaseMyTrip managed to stay profitable during COVID?

Karthik Sridharan

Bootstrap to IPO: How EaseMyTrip managed to stay profitable during COVID?

EaseMyTrip, the 2nd largest online travel portal in India, made INR 100 Cr in profits in FY22 and has managed to stay profitable for 13 years. Even during the pandemic! So, what is the SECRET behind their success?

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How Wordle became so popular: The anatomy of a viral product

Hrishikesh Pardeshi

How Wordle became so popular: The anatomy of a viral product

Wordle is a VIRAL sensation! It went from 90 to 3M users in just 3 months & was built by a single person! So what's the story here? More importantly, how do you create such a viral product for your startup? Let's find out.

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7 types of NoCode tools - launch your startup's MVP without Code!

Hrishikesh Pardeshi

7 types of NoCode tools - launch your startup's MVP without Code!

Having experienced the power of NoCode tools and built the stack at Flexiple, I wanted to share how you can leverage it to build almost every aspect of your startup's requirements.

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Zoho's 25-year journey to become a bootstrapped, profitable, billion dollar startup!

Karthik Sridharan

Zoho's 25-year journey to become a bootstrapped, profitable, billion dollar startup!

Zoho's journey is a MASTERCLASS on building a startup, hiring, marketing and how you can buildd your dream life! Let's dig in!

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How two IITB grads scaled BrowserStack to $4B valuation & $200M revenue!

Karthik Sridharan

How two IITB grads scaled BrowserStack to $4B valuation & $200M revenue!

Ritesh Arora & Nakul Aggarwal built BrowserStack, a cross-browser testing software after 2 failed startup attempts. Here's their inspiring story!

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Competitive landscape: Your guide to understanding and creating a competitive landscape analysis

Karthik Sridharan

Competitive landscape: Your guide to understanding and creating a competitive landscape analysis

Find out all you need to know about a competitive landscape and also learn to create a competitive landscape analysis with ease.

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Minimum Marketable Feature - What is MMF in agile? Difference between MMF, MVP and MMP

Karthik Sridharan

Minimum Marketable Feature - What is MMF in agile? Difference between MMF, MVP and MMP

Wondering what is a minimum marketable feature? Find out what MMF is in agile as well as the difference between MMF, MVP and MMP.

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4 Ds of Time Management - Definition and Detailed Overview

Hrishikesh Pardeshi

4 Ds of Time Management - Definition and Detailed Overview

What are the 4 Ds of Time management? How do they apply in project management? Learn all you need to know about them in this blog.

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Daily Scrum Questions - What are the three questions asked in daily Scrum meetings?

Hrishikesh Pardeshi

Daily Scrum Questions - What are the three questions asked in daily Scrum meetings?

Want to know what are the daily Scrum questions? You’re at the right place. Find out all about the three Scrum questions here.

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Product Brief - Stepping stone to Product Creation

Karthik Sridharan

Product Brief - Stepping stone to Product Creation

Learn what Product Brief is, why it is necessary, what is to be included in it and things that need to be kept in mind while writing the product brief.

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Splitting User Stories - What it is and techniques used

Hrishikesh Pardeshi

Splitting User Stories - What it is and techniques used

What does splitting user stories mean and how to implement it? Find out all you need to know on the topic of story splitting in this blog.

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LeSS Agile Framework - Your complete guide

Hrishikesh Pardeshi

LeSS Agile Framework - Your complete guide

What is the LeSS Agile Framework? Learn all about it, principles, processes and origins in this guide.

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Weighted Scoring Model: Your complete guide

Hrishikesh Pardeshi

Weighted Scoring Model: Your complete guide

Learn all about the Weighted Scoring Model: What it is, How to use it and how to analyze results.

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Lead Time - What it is, How to Calculate it and How to Reduce Lead Time

Hrishikesh Pardeshi

Lead Time - What it is, How to Calculate it and How to Reduce Lead Time

What is lead time and how do you calculate it? Find out all you need to know about improving lead time.

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India's newest ed-tech, unicorn startup is the opposite of BYJU'S!

Hrishikesh Pardeshi

India's newest ed-tech, unicorn startup is the opposite of BYJU'S!

LEAD School is India's latest ed-tech unicorn, but unlike BYJU'S it aims to rebuild the traditional education system & not disrupt it! Let's learn all about it!

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Nykaa is one of the only profitable e-commerce platforms in India and it makes INR 3803 crore revenue. Let's learn how Nayar turned Nykaa into a massive success!

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AARRR Metrics - Your guide to the AARRR Pirate Metrics Framework

Hrishikesh Pardeshi

AARRR Metrics - Your guide to the AARRR Pirate Metrics Framework

Find out all you need to know about the AARRR Pirate metrics framework and become familiar with the AARRR metrics through this page.

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RICE Model - Your Guide to RICE Scoring and Prioritization

Karthik Sridharan

RICE Model - Your Guide to RICE Scoring and Prioritization

Learn the basics of the RICE model for prioritization. Also find out how to calculate the RICE score to prioritize initiatives in this blog.

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Story Grooming: Your Guide to Agile Backlog Grooming

Karthik Sridharan

Story Grooming: Your Guide to Agile Backlog Grooming

What is Story Grooming in Agile? Find answers to all your doubts about Agile Backlog Grooming.

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How Zerodha transformed a 145-year-old broking industry?

Hrishikesh Pardeshi

How Zerodha transformed a 145-year-old broking industry?

Zerodha, a unicorn, bootstrapped startup saw record high revenue in FY22. It's profits jumped by 50% with ZERO money spent on marketing. So, how did it do this? Let's find out!

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Find all you need to know about product architecture. Check out the types, role of product architecture in product development, and how to create it.

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Story Points Fibonacci: Agile story points estimation using the Fibonacci sequence

Hrishikesh Pardeshi

Story Points Fibonacci: Agile story points estimation using the Fibonacci sequence

Learn all about "story points Fibonacci" , which is an agile estimation technique using story points in the Fibonacci sequence.

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How Ads can save Netflix's decline & bring $4B additional revenue!

Karthik Sridharan

How Ads can save Netflix's decline & bring $4B additional revenue!

For the first time since its early startup days in 2009, Netflix has lost users — 200K in Q1, 2022. But, “ads” can SAVE this streaming giant. Here’s how!

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