How NoCode helped 4 non-tech founders buildd their dream projects quickly and affordably?!

NoCode tools can be life-changing for a non-tech founder. Here are 4 examples of how NoCode can help you buildd your dream startup without writing code!

5th January 2023
5 min read

There are 2 EXTREME ends of the product/feature buildd-ing scenario:

  1. A team of 200 Google engineers all working seriously on Gmail's compose button 😂 (see image below)nocode case study
  2. Or a common Joe with BIG startup ideas but NO coding skills, NO money and NO resources dreaming to buildd his product one day.

Now, no judgement on the first scenario. Google surely has the resources to keep changing its compose button and we as users will enjoy every revamp.

But the second scenario is a concern. We want more people to be able to buildd products from scratch without spending a fortune on developers. It would be life-changing for these "common Joes" and will encourage the birth of more awesome products.

So, what's the remedy to this predicament? Well, NoCode of course!

NoCode tools can be life-changing for a non-tech founder hoping to buildd a new product. Here are examples of how NoCode helped these 4 founders buildd their dream projects!

NoCode Guru ➝ Advisor for beginner NoCode makers

Katrien (Katt) Risen was a typical Product Hunt lurker since 2016. Seeing founders post about their products on Product Hunt, IndieHackers and Twitter, Katt always had the dream of creating her own product. But she never started because she couldn't code.

Then 5 years later, she stumbled upon NoCode. She immediately started using Softr to buildd some small solutions at work and now she was actually building things!

She decided to finally come out of the introvert lurker shadows and joined a NoCode boot camp. At the end of the boot camp, she had to work on a simple Minimal Viable Product (MVP).

Building NoCode Guru

During this same time, Katt kept coming across this returning question ➝ "Which NoCode tool should I use to buildd my project?"

So, she decided to buildd an MVP that directly solves this problem, which gave birth to NoCode Guru!

NoCode Guru is a simple chatbot that asks you a bunch of questions about your requirements. Once it understands your requirements, it suggests a NoCode tool.

nocode case study

Katt built NoCode Guru in just 2 months working only in the evening with a total spend of 40 Euros/month on her NoCode stack! Here's what her tech stack looked like:

  1. ➝ She validated her idea using this super fast landing page builder
  2. Landbot ➝ She built the entire chatbot using Landbot. Landbot is a great solution if you want to have a chatbot connected with Airtable. This especially works well when you have a lot of data.
  3. Airtable ➝ Holds the database that feeds the data to Landbot.
  4. Softr ➝ Website was built on Softr. Using Softr's building blocks you can buildd landing pages very quickly that are tailored to your needs. Plus it allows features like app connections (Airtable), memberships, user logins, gated content, payment integration and more!

Katt very quickly received an offer to acquire NoCode Guru. So, she sold her first NoCode product valiantly coming out of her passive lurker phase. Now, she has built multiple products and runs a newsletter that covers NoCode stories that went from 0 to ACQUIRED!

Content Allies ➝ Buildd-ing workflows for a B2B Podcast Agency

Jake Jorgovan is a B2B Podcasting expert and founder of the B2B Podcast agency, Content Allies. He has produced podcasts for many huge companies like Meta, Siemens, Alibaba, General Dynamics, Stampli and more!

Content Allies started out as a generalist content marketing agency but given Jake's personal experience in the podcasting niche, the agency inevitably built a niche brand for itself.

nocode case study

Now, running an Agency is no easy task. To do bespoke agency work, you need a team that is super efficient and adaptable. Given evolving and changing needs of clients, a basic software flow can't achieve this.

So more than a centralized and independent software running the agency, Jake needed tools that could help him glue the business together into tight and streamlined workflows that would support the existing team.

They initially tried and failed to find a good tool but eventually, they came across Process Street and finally everything worked perfectly. At any point, Content Allies has more than 400+ episodes in its products. And, they manage all this with only a handful of project managers and the automated systems take care of the rest.

Here's their tech stack:

  1. Process Street ➝ Systems and Project Management
  2. Airtable ➝ They organize all their data into this database
  3. GSuite ➝ They use this for file organization and management
  4. Zapier ➝ They use this to automate processes to connect Process Street to their other core systems

With just the addition of Process Street, Content Allies was able to let go of a $ 5,000-per-month operations manager and instead utilize a software system that did the same work for much less.

And, as an additional cherry on top, their output scaled 5 times while cutting costs!

WXLLSPACE ➝ The World's Mural Art Marketplace

During his 10 years working in real estate development, Jordan Giha always dreamt of building an online business. And, interestingly, he had a very unique niche in mind!

He wanted to buildd a platform for mural artists and help them easily connect with real estate developers to earn paid gigs. He had earlier realised that the creative marketplace for murals had a lot of friction. So, the goal was to remove the friction and find these mural artists a wall to paint!

nocode case study

Now, Jordan knew he didn't have the skill set to code this entire platform. And as a solo founder, cash was scarce and his time was a super valuable asset.

Also, there was a lot of work to be done on the business front that was independent of the product. And, given Jordan's expertise in real estate, he wanted to focus on the business part. So, he decided to save time & money and use NoCode tools instead.

It took some time and a lot of digging into instruction manuals to decide what tools to use. Here's the tech stack of WXLLSPACE:

  1. Webflow ➝ They built the website using this site builder
  2. Zapier ➝ This connects every other tool via simple automated workflows
  3. Airtable ➝ Everything was funnelled through Airtable which was their main database

Very soon he got his Beta off the ground which landed him 500 sign-ups and his first paying customer! Their first client later earned them their first $35K in revenue which was a major win for a startup that's a couple of months old!

Even today WXLLSPACE's 45% operational load is handled by NoCode tools which costs them a meagre $500 per month keeping the monthly overhead super low!

NoCodify ➝ Helps others learn NoCode

Now, there are a lot of platforms that are built on NoCode. But, here's a platform that's built on NoCode and teaches you NoCode!

NoCodify is an online platform that provides courses to learn different NoCode tools, so you can design and buildd apps from scratch using NoCode.

nocode case study

When Tal Botnar set out to buildd NoCodify, he knew he had to buildd it using NoCode as well because

  1. The software developer cost for outsourcing the product came up to $30K.
  2. NoCode would drastically reduce the time-to-market. So, it would be much faster to produce the MVP if it's built on NoCode tools.
  3. NoCode would allow for quick iterations. So, Tal himself can go ahead and make changes to the platform easily.

They built the product in just a couple of months on a $250/month NoCode tech stack. Here are the tools they used:

  1. Bubble ➝ 90-95% of their product is built on Bubble.
  2. Vimeo ➝ They needed to create, edit and manage videos, so they chose Vimeo for that purpose.
  3. Zapier ➝ All workflows and automation are in Zapier.
  4. Sendgrid ➝ For sending marketing and transactional emails.
  5. Calendly ➝ To schedule 1-on-1 tutorial sessions for users.

Today, NoCodify has reached 4500+ members, hundreds of hours of 1-on-1 sessions, 100+ in-depth courses and hundreds of hours of video content. The company is also profitable and all thanks to its low-tech stack & maintenance cost, it produces high margins.

Here are some interesting lessons Tal shares about building products:

  1. Buildd something that is useful and that you would use yourself. If you need to use it, chances are others will as well.
  2. Buildd and ship quickly — Customers don’t care if there are minor bugs in your product, they care that you address them quickly and come out with new (valuable) features.
  3. Be customer-centric — Provide exceptional value to your customers and they will be your biggest supporters and marketers. One happy customer is worth ten “ok” customers.
  4. Keep it simple — Don’t try to buildd an incredibly complex MVP. Buildd what’s truly valuable to your customers and go from there.

You'll love these articles too!

HDFC journey to becoming India's most profitable bank!
HDFC journey to becoming India's most profitable bank!
Tanishq's masterstroke to capture India's gold market
Tanishq's masterstroke to capture India's gold market
WhatsApp for Business: Meta’s Cash Cow or Dead Wood?
WhatsApp for Business: Meta’s Cash Cow or Dead Wood?

HDFC journey to becoming India's most profitable bank!

HDFC was born in the aftermath of the economic liberalization of India in 1991. India, was suffering through an economic crisis at that time and the government had set forth a stream of reforms, with an "inclination to privatization' as the core theme.

As part of the reform, RBI was looking into licensing more private banks in the hope of introducing more healthy competition in the sector and squashing the lazy banking phenomenon.

After hearing this news, Deepak Parekh, chairman of housing finance giant, HDFC, was very intrigued. He set out to buildd his own bank and he immediately convinced Aditya Puri, to leave his Citi Bank CEO position, to run the very new HDFC Bank.

With a dream team of seasonal bankers onboarded, HDFC was ready to set sail in 1994. But, instead of building a nationwide branch network that would rival SBI's network, HDFC started small.

Now, Aditya Puri's vision for HDFC was very clear. He wanted to combine the diverse product lineup of foreign banks and branch networks of PSUs to buildd a bank that does both.

It first targeted the blue-chip corporate lending sector, which was a low-cost but super competitive space. So, HDFC's team used their networks to connect to these blue chip companies and created custom products for their specific needs. They first bagged a contract with Siemens, and then Ambani, Tata, and Birla followed.

They further transformed the entire cheque settlement process for cooperative banks and created a more efficient system for stock trading settlement.

Till this point, HDFC was doing very well, but there is only so much money a bank can make while lending to only the creamy-layer blue chip companies. So, HDFC finally decided to focus on the retail sector.

But, they approached the move with a sense of caution and rapid experimentation. Before rolling out a new product, say car loans, HDFC would run a pilot to check the intricacies of each space and understand the risk involved. Only if things went well, they would move on to a rapid rollout.

To sum it up, while HDFC's core strength lies in its brilliant execution, the bank is very much known for its super crisp balance sheet and very low default rates. And, that's all thanks to it's incredible risk management strategy.

But, even at its height, HDFC shows no sign of stopping. Aditya Puri was of the firm belief that all companies run out of leverage gained from their past innovations within 3-4 years as the market catches up. With this attitude, we can surely expect BIG things for HDFC!

Tanishq's masterstroke to capture India's gold market

Tanishq is the crown jewel of Titan and Tata! But, it was not a smooth ride for Titan's jewellery wing to climb to its current INR 23,268 crores revenue in FY22. Let's dive in to see how Tanishq WON the Indian jewellery market!

When Tanishq entered the market in 1994, the jewellery business in India had a few problems:
1. Indian jewellery sector was largely unorganized
2. the local jewellers were the absolute experts and consumers had to rely on their word

3. there was no way to compare products or prices
4. there were no established quality standards.
So, Tanishq decided to change the game entirely. They started selling 18 karat jewellery to create durable pieces with intricate designs. But, the move backfired.

Why? Well, in India, gold is not just an accessory, it's an investment. So, if a household bought gold they made it a point to buy pieces with higher diamond and gold purity, like 22 karat gold pieces.
When Tanishq figured this, they quickly switched to implementing 2 things:

1. It introduced the karatmeter in its stores that allowed users to check the purity of their pieces.
2. If the purity was found to be lesser than what was claimed, Tanishq replaced the piece with higher purity, while only charging the customer the making charges. Gold upgrade was free!

This strategy was a complete hit. We did some math to figure out how much this cost Tanishq.

Turns out it was only Rs 350 per customer, which Tanishq makes back via the making charges.

So, with this strategy Tanishq built a huge and loyal user base, became viral and gained trust for forever!

WhatsApp for Business: Meta’s Cash Cow or Dead Wood?

WhatsApp is wildly popular, especially in India. 20% of their 2 billion monthly active users are from India!

But, had WhatsApp made any money from Meta? More importantly, does Meta even have a plan to buildd a successful business out of WhatsApp?

Before WhatsApp was acquired by Facebook (now Meta) in 2016, here's how they were planning to make money:
- WhatsApp is completely free to use for a year
- After that, users have to pay a $1 fee every year to continue using the app.

When Zuck came in, he completely trashed the $1 fee plan, and instead choose to make money through another app called WhatsApp for Business.

With WhatsApp for Business, businesses can reach customers with promotional messages, customer services, etc directly on WhatsApp.

But, how much money can Meta make from this line of business?
Well, WhatsApp charges businesses based on the number of messages sent. As the messages increase, the price per message decreases.

From the lowest slab of $0.0085 per message for the first 250,000 messages, WhatsApp makes $2,125!

If we consider 1 business, all 6 slabs & 20 million messages, WhatsApp for Business makes $130,250 in revenue!

Now, if we consider all businesses in India, by taking a few assumptions, WhatsApp can conservatively make ~$9 billion in revenue!