Discovering competitors for your startup idea is NOT a source of sadness, but a validation of the market.
Amazon has become a big rival to the duopoly of Facebook & Google in the digital advertising market. Companies like Walmart are following suit to create their own ads business. Now the question is - is everything becoming an ad network?
Among all loss making UNICORNS, FirstCry a e-commerce store selling items for newborns is pumping incredible profit numbers. They generated INR 215 Cr profits! Let's understand their business strategy!
Michelin is the 2nd largest tyre company in the world. But, it's more famous for giving stars to restaurants. Now the question is, does the Michelin guide business actually sell more tyres? Well, let's find out!
Link building is single most important thing you'll work on in your SEO journey. Although, traditional processes are effective but they are tedious. So let's learn how Typeform scaled its link building process!
AMUL is the long standing FMCG giant in India which made Rs 61,000 Cr ($7.6B) revenue in FY22! But, how did this company achieve this feat by only spending 1% of its sales on advertising. Well, let's find out!
Our startup, Remote Tools, gets 1M+ monthly visitors via SEO! In the initial days, I had no clue about SEO. But now, SEO is a crucial part of our marketing strategy. So, today, we are sharing all of our kickass SEO SECRETS with you!
Learn about Maruti Suzuki's iconic marketing strategy and advertising campaigns. Read how Maruti Suzuki's aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.
Windsor Store - a 100-year old company, launched its online store in 1998. Since then they have laser focused on SEO. But turns out, focusing on this one SEO trick gave them maximum results. Learn all about it in this article.
Explore the innovative business strategies behind Swiggy's success, including the company's approach to building a strong brand and delivering unbeatable customer experiences. Learn how Swiggy is disrupting the food delivery industry and solidifying its place as a leader in the market.
The groundbreaking shift of users towards online food delivery is partly thanks to Zomato's subtle but effective marketing strategy. Let's learn about the Zomato marketing strategy!
Zerodha & Upstox seem like similar businesses on the surface, but, in FY21, Zerodha made Rs 1122 Cr profits, while Upstox made Rs 72 Cr losses. Let's understand what went wrong for Upstox!
When we hear about startups, we always are told about the amazing innovation associated with them. This is great but also leads us to ignore certain basics. In this article, I am going to make the case for SEO and break it down to absolutely common speak.
The modern search engine loves topics more than keywords. So gone are the days when you could get away keyword stuffing. Today, you have to invest in buildd-ing topical authority. So here's how you do it!
OYO and Airbnb compete to sell hotel lodgings and stays in India. One of their biggest customer source is SEO. But, OYO gets 4 times the traffic of Airbnb in the same region. Let's learn how they do it!
Discover the success behind Ola's business model, including its commission-based revenue strategy and expansive growth tactics. Learn how they propelled the company in becoming a leading player in the ride-hailing industry.
Hotstar follows the "user-centric optimization" strategy and worked on its technical SEO & site structure to rank for millions of keywords. Here's how they did it!
Starting out with just INR 50,000, iD was in trouble. Customer's didn't trust their products. So, they built Trust Shops. The best part? These Trust Shops are profitable! Let's get into it!