Discover the best content on marketing.

Zapier's SEO Playbook to get 2M organic monthly traffic!

Zapier uses SEO to get a stunning 2M monthly unique visitors to its website. Here's our Zapier SEO playbook that'll teach you ways to drive traffic to your own website!

Breaking Down The Maruti Suzuki Marketing Strategy: How they became a brand that rules India's automobile market

Learn about Maruti Suzuki's iconic marketing strategy and advertising campaigns. Read how Maruti Suzuki's aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Unacademy IPL Ads Spend - Was the 40 Cr ads spent worth it?

Unacademy spent over 40 Cr on IPL ads this year. But, with 1000 employees laid off and an ongoing funding crunch, was the spent worth it? Let's find out!

Airbnb Marketing Strategy: How Airbnb grew from 0 to 1 billion bookings!

Let's learn about the marketing strategies that Airbnb used to acquire users and pull off a $100 billion IPO.

Market Penetration Definition, Rate Calculation Examples and Strategies

Learn all you need to know about market penetration. Find the market penetration definition, how to calculate it, examples and strategies.

How this $4B bootstrapped profitable startup uses SEO to get 500K+ traffic?

BrowserStack's user base of developer benefit a ton from their in-depth content and its also a goldmine for SEO. Let's learn all about it!

Domino's Marketing Strategy: How it is Dominating the Pizza Delivery Industry

Learn about Domino's iconic marketing strategy and advertising campaigns. Read how Domino's aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Swiggy Marketing Strategy: How Swiggy is Staying ahead of the Curve

Learn about Swiggy's iconic marketing strategy and advertising campaigns. Read how Swiggy aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

OYO vs Airbnb: How OYO manages to get 4.3x the traffic of Airbnb!?

OYO and Airbnb compete to sell hotel lodgings and stays in India. One of their biggest customer source is SEO. But, OYO gets 4 times the traffic of Airbnb in the same region. Let's learn how they do it!

Marketing Mix Examples: The Building Block of a Successful Brand

Learn about marketing mix and its examples through advertising campaigns of various leading brands.

Straight Rebuy - Definition & Examples

Learn all about straight rebuy and how its different from modified rebuy with the help of some simple examples.

Costco Marketing Strategy: Business Model & Marketing mix (4Ps) Analysis

Learn about Costco's iconic marketing strategy and advertising campaigns. Read how Costco aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Nintendo Marketing Strategy: Marketing Mix (4Ps) Analysis & Iconic Ad Campaigns

Learn about Nintendo's iconic marketing strategy and advertising campaigns. Read how Nintendo aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

The Innovative OnePlus Marketing Strategy That Is Taking The World By Storm

Learn about Oneplus' iconic marketing strategy and advertising campaigns. Read how Oneplus aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Swiggy Business Model: How the Company is Building a Brand That's Hard to Resist

Explore the innovative business strategies behind Swiggy's success, including the company's approach to building a strong brand and delivering unbeatable customer experiences. Learn how Swiggy is disrupting the food delivery industry and solidifying its place as a leader in the market.

Adidas Marketing Strategy: How Adidas lives by what they believe in "Impossible is Nothing"!

Learn about Adidas's conic marketing strategy and advertising campaigns. Read how Adidas aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Oreo Marketing Strategy: A Recipe For Global Success

How Does Telegram Make Money

Learn how Telegram makes money. Gain vital lessons from this deep dive article to grow your business.

Lamborghini's Marketing Strategy: Revving Beyond Conventional Boundaries

Popular Infomercial Examples and how to write a successful Infomercial script

Infomercials help you build brand awareness across demographics at scale. Learn how to write an infomercial script and explore infomercial examples for inspiration.

What is a potential customer? How to identify one using potential customer analysis?

Identifying your potential customer is the first step to marketing your product or service. Learn how to find your potential customer and ace your marketing game. 

Myntra's SEO strategy to get 43.8M monthly organic traffic!

"Rich Results" is the new shiny thing in the world of SEO! Here's how Myntra manages to get featured rich results on Google!

Dior Marketing Strategy Redefining Luxury

Monster Energy Marketing Strategy: How Monster become a market leader by 'Unleashing the Beast'?

Learn about Monster's iconic marketing strategy and advertising campaigns. Read how Monster aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

What is Competitive Parity in Marketing - A Detailed Guide

Are you wondering what competitive parity means? What is a competitive parity budgeting method? We have covered it all in this guide along with a few examples.

Learn how to ride marketing trends with Moment Marketing Examples

Know what is moment marketing, explore examples of various brands and how each of them aces it.

Customer Experience Analytics (CX Analytics) - a Detailed Guide

If you are wondering what customer experience analytics is and how can one quantify customer experience to devise strategies, then keep reading this article.

Gucci Marketing Strategy: A Legacy In Luxury Fashion

Hermès Marketing Strategy: Luxury and Legacy into Global Brand Success

Dyson Marketing Strategy: Innovation and Communication at Its Core

Differentiated Marketing: Definition, Overview and Examples

In this article, you’ll learn all about differentiated marketing and how it is different from other marketing methods with the help of a few simple examples.

Buildd an SEO blog in just 2 years that makes $120K revenue per year from your home!

Solo entrepreneurship is a great way to make some passive income on the side. Let's learn how to buildd a simple SEO blog and monetize it to $120K revenue!

Unveiling Reliance JIO Marketing Strategy That Revolutionized India's Telecom Industry

Learn about Jio's iconic marketing strategy and advertising campaigns. Read how Jio aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

boAt Marketing Strategy: How the company became the biggest audio superstore in India

Learn about boAt's iconic marketing strategy and advertising campaigns. Read how boAt aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Spotify Marketing Strategy: How Spotify won the market by vouching for 'music for everyone'

Learn about Spotify's iconic marketing strategy and advertising campaigns. Read how Spotify aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Lazada Marketing Strategy: Insights into Mastering E-commerce Dynamics

Amul Marketing Strategy: How it became The Taste of India

Learn about Amul's iconic marketing strategy and advertising campaigns. Read how Amul aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

How Amul became an advertising ICON despite spending only 1% of sales on ads

AMUL is the long standing FMCG giant in India which made Rs 61,000 Cr ($7.6B) revenue in FY22! But, how did this company achieve this feat by only spending 1% of its sales on advertising. Well, let's find out!

Marketing Strategy of Cadbury: How it has mastered the art of spreading sweetness

Learn about Cadbury's iconic marketing strategy and advertising campaigns. Read how Cadbury aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Xiaomi Marketing Strategy: Unveiling The Blueprint for Global Dominance

Click-Through Rate

Learn what Click-Through rate is, it's examples, Importance, what is a good CTR and how can you improve it.

Ferrari's Marketing Strategy: Decoding The Unmatched Exclusivity

Colgate marketing strategy: How A Household Name Reached The Top

Learn about Colgate's iconic marketing strategy and advertising campaigns. Read how Colgate aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Samsung's Marketing Strategy: How Samsung became a Pioneer in the Electronics Industry despite all odds

Learn about Samsung's iconic marketing strategy and advertising campaigns. Read how Samsung aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Pepsi Marketing Strategy: The ultimate plan to get people to say "I think I like it"

Learn about Pepsi's iconic marketing strategy and advertising campaigns. Read how Pepsi aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

How Moneycontrol gets 62M+ traffic through their brilliant SEO strategy?

Moneycontrol's data-backed pages are traffic and links magnet! Let's learn how these pages help Moneycontrol get 62M+ traffic.

Amazon Ads — Amazon's new cash cow

Amazon Ads is the rising star of Amazon! It makes as much money for Amazon as its cash cow, AWS. Here's a detailed breakdown of Amazon's most profitable business line.

MakeMyTrip's simple TRICK to get ~34M monthly traffic!

MakeMyTrip consistently ranks at the top for high volume travel related keywords on Google. Let's learn it's simple strategy to replicate its success and get millions of user traffic!

Partnership business examples: Leveraging business partners' strengths to overcome your weaknesses

Understand what are partnership businesses by analysing business partners' strength and overcome your weakness with various examples.

Tesla marketing strategy - How Tesla advertising runs on a $0 budget

Tesla holds the flag high regarding customer-centric marketing. Learn how the EV giant does this with a $0 budget

How iD Fresh gained customer trust through a genius marketing experiment!

Starting out with just INR 50,000, iD was in trouble. Customer's didn't trust their products. So, they built Trust Shops. The best part? These Trust Shops are profitable! Let's get into it!

How Hotstar fixed its SEO to gain 60M+ organic monthly traffic and $200M+ revenue!

Hotstar follows the "user-centric optimization" strategy and worked on its technical SEO & site structure to rank for millions of keywords. Here's how they did it!

FirstCry: How a profitable Unicorn wins over Indian parents

Among all loss making UNICORNS, FirstCry a e-commerce store selling items for newborns is pumping incredible profit numbers. They generated INR 215 Cr profits! Let's understand their business strategy!

Rolex Marketing Strategy: Timeless Precision in Brand Building

How Cult.fit gets 400K monthly organic traffic via SEO?

Cult.fit is a huge fitness brand that made INR 160 crores in FY21! They get 43% of their traffic using Google search with a brilliant SEO strategy. Let's find out what it is!

Typeform's SEO strategy to get 106M backlinks!

Link building is single most important thing you'll work on in your SEO journey. Although, traditional processes are effective but they are tedious. So let's learn how Typeform scaled its link building process!

How we used SEO & programming to get 1M monthly traffic!

SEO can be an effort-intensive process. But, programming + SEO can quickly create 1000s of SEO-optimized pages! Here's all you need to know about programmatic SEO.

This startup did programmatic SEO with NoCode on $50/mo stack!

You can get thousands of visitors using Programming + SEO. But, what if I told you that you could buildd a programmatic SEO website without writing a single line of code. Here's how!

Walmart's SEO strategy to get $43B in online sales!

In 2021, Walmart managed to get $43B USD in online sales - all thanks to this SEO strategy. Read on to know more!

Indirect Marketing - Definition & How to use it?

Learn what indirect marketing is and how it's different from direct marketing through some great examples.

Zomato marketing strategy - How Zomato drives 1.5 million orders every day?

The groundbreaking shift of users towards online food delivery is partly thanks to Zomato's subtle but effective marketing strategy. Let's learn about the Zomato marketing strategy!

BookMyShow's SEO strategy to make 88.9M monthly traffic!

BookMyShow's SEO strategy is a MASTERCLASS on how to implement SEO to drive massive traffic to your website. It get's 88.9M monthly traffic and has 1M+ backlinks. Here's their strategy!

CRED Business Model: How the FinTech Unicorn Effectively Serves Over 9 Million Customers

Find out how the CRED business model effectively serves millions of customers across India

Facebook loses 250 billion in a single day!

Last week Facebook's parent company Meta lost $250B market value in a single day - making it the biggest one-day loss for a US company. Is this a major point of concern for Meta OR just an occasional up & down?

Sony Marketing Strategy: A Symphony of Innovation and Engagement

SEO 101: How we scaled our startup to 1M monthly traffic!

Our startup, Remote Tools, gets 1M+ monthly visitors via SEO! In the initial days, I had no clue about SEO. But now, SEO is a crucial part of our marketing strategy. So, today, we are sharing all of our kickass SEO SECRETS with you!

Adobe's SEO strategy to get 7.5M traffic for a single product! Network of feature pages 🕸️

Adobe has used some smart ideas along the way to generate website traffic. Here's one of them explained.

CRO for Local Search

Learn conversion rate optimization for local search, helping you convert leads and prospects into loyal customers.

How SHARK Amit Jain gets 32.2M users every month to CarDekho via SEO?!

CarDekho is $1.2 billion dollar company that makes Rs. 1597 Cr in revenue! But, how did this internet startup NAIL the SEO channel to get 32.2M users?

Everything is becoming an ad network!

Amazon has become a big rival to the duopoly of Facebook & Google in the digital advertising market. Companies like Walmart are following suit to create their own ads business. Now the question is - is everything becoming an ad network?

Bootstrapped startup Zerodha beat VC-backed Upstox to become the largest stock broker in India!

Zerodha & Upstox seem like similar businesses on the surface, but, in FY21, Zerodha made Rs 1122 Cr profits, while Upstox made Rs 72 Cr losses. Let's understand what went wrong for Upstox!

ClearTax's brilliant SEO strategy to get 8.3M traffic!

ClearTax made INR 120 crores in revenue & gets 8.3M traffic all thanks to its brilliant SEO strategy! Let's learn their brilliant strategy!

Modified Rebuy - Definition & Examples

Learn all about modified rebuy with the help of a few simple examples.

Canary Testing - What is a Canary Test? A detailed explanation

In this article, you will learn what canary testing means, how you can perform a canary test, and all the necessary details surrounding the topic.

How Glassdoor dominates backlinks through data-driven content

Glassdoor uses user data to create incredibly insightful reports about companies. This SEO strategy has a lot to teach us about using data-driven content.

The IKEA Food Effect: How a Swedish restaurant made IKEA even more successful

IKEA made $2.5B selling food in their physical stores. Here's how selling food drives furniture sales for IKEA!

A Deep Dive into Red Bull Marketing Strategy and How it Dominates the Energy Drink Industry

Learn how the Red Bull marketing strategy helps the brand in selling billions of drinks annually and dominate the energy drink industry

How CricBuzz gets 398 million monthly traffic & makes $7.8M revenue!?

CricBuzz is one of the most visited websites on Google with 398 million monthly traffic. Let's learn how they did it!

An Overview of Byju’s Business Model: How it Functions as India’s Biggest EdTech Startup

Learn Byju’s business model and how it helps the platform serve hundreds of millions of customers

How Physics Wallah became the only profitable ed-tech unicorn startup?

Physics Wallah generated INR 350 Cr in FY22 with a profit of over INR ~7 Cr in FY21. Now they've raised $100M at a valuation of $1.1 billion dollars. Let's understand how they achieved this feat!

Netflix Marketing Strategy - Learn Netflix's modern marketing mantra!

Netflix is a marketing genius! They nail SEO, Social Media marketing, & create incredible data-driven viral campaigns. Let's learn about the Netflix marketing strategy!

SEO explained to you like you are a 5-year old 🕵🏻

When we hear about startups, we always are told about the amazing innovation associated with them. This is great but also leads us to ignore certain basics. In this article, I am going to make the case for SEO and break it down to absolutely common speak.

An Overview of the Nykaa Business Model: How the Cosmetic Powerhouse Thrives in India’s BPC Industry

An overview of how the Nykaa business model makes it a cosmetic powerhouse and business lessons startups can take from it.

Jockey's GENIUS marketing strategy to create an underwear brand

Jockey made $466M in revenue in India! That's combined the revenue of Rupa ($287M) and Lux ($184M). Here's their brilliant marketing strategy!

The Nykaa Marketing Strategy: Catalyzing it to a leading beauty eCommerce giant

Learn about Nykaa's iconic marketing strategy and advertising campaigns. Read how Nykaa aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

The Michelin Star Empire: How a tyre company sets the standard for culinary excellence?

Michelin is the 2nd largest tyre company in the world. But, it's more famous for giving stars to restaurants. Now the question is, does the Michelin guide business actually sell more tyres? Well, let's find out!

Dunkin Donut Marketing Strategy: A Recipe for Attracting Over 3 Million Customers Daily

Learn how Dunkin Donut Marketing Strategy helps the brand effectively serve millions of customers globally

Image SEO: How a 85-year old fashion business got 2.4M organic traffic

Windsor Store - a 100-year old company, launched its online store in 1998. Since then they have laser focused on SEO. But turns out, focusing on this one SEO trick gave them maximum results. Learn all about it in this article.

HubSpot's SEO strategy to get 13M monthly organic traffic!

The modern search engine loves topics more than keywords. So gone are the days when you could get away keyword stuffing. Today, you have to invest in buildd-ing topical authority. So here's how you do it!

How Maggi won 60% market share and turned Indians into Maggiholics!?

Maggi originated in 1880s Switzerland and 100 years later it came to India with Nestle! Today it's India's most LOVED brand. Here's how they did it!

Incrementality - What is incrementality in Marketing?

If you are a newbie marketer hoping to understand everything about incrementality, then this blog is for you.

How to Find Marginal Utility - A Detailed Guide

In this article, you’ll learn how to find marginal utility with the help of a few simple examples!

Undifferentiated Marketing: Definition, Overview & Examples

In this article, you’ll learn all about undifferentiated marketing and how it is different from other marketing methods with the help of few simple examples.

How to use a Brand Platform for building your brand identity?

Understand why to build a brand platform for your business and how you can execute the necessary brand platform strategies using the brand identity.

High Low Pricing - Definition & Examples

Every retailer adopts a pricing strategy to gain more profits. In this article, we cover all about high low pricing strategy.

What is direct competition - Definition, Examples and how is it different from indirect competition

Know what is direct competition in business, explore various examples of direct competition and how it is different from indirect competition.

Keywords Match Types- Definition, Types and Use?

Learn what Keywords Match types are, its types, which one should you use and how is different from SEO Keywords

Brand Development Index: What is BDI Formula?

In this article, find out what brand development index (BDI) means and how to calculate BDI with BDI formula

How Shark Anupam Mittal captures 750K users/month on Google?

Learn the 4 step SEO model with the help of Shaadi.com to buildd programmatically generated pages that target high conversion keywords for your startup!

Family Branding - Definition, Overview and Examples

In this article, we provide a detailed explanation about the family branding marketing strategy along with the best known examples.

Lead Funnel - What is a Lead Generation Funnel?

In this article, we discuss everything you need to know about lead funnels. We cover what a lead generation funnel is, all its different stages, and more!

Vertical Marketing - Definition & Examples

Vertical marketing is a type of marketing strategy that focuses on a specific audience vertical. Learn all about it in this article!

Customer Acquisition Cost - Definition, Formula, Factors and Improvements

Learn what Customer Acquisition Cost is, how is it calculated, CAC vs LTV and how to improve CAC.

Uniqlo Marketing Strategy in Crafting A Global Appeal

Pure Competition Definition - A Detailed Guide

Get to know all about the market structure called pure competition. You’ll find pure competition definition, characteristics and examples in this article.

Kroger Marketing Strategy: Navigating Retail Innovation and Customer Loyalty

What is an Email Service Provider (ESP) and how to choose the right ESP?

Understand what is ESP in email or email service provider. We also share the top 5 recommended ESP providers to choose from.

Viral marketing examples: learn viral tricks from brands who got it right

In this article, you’ll learn all about viral marketing and how it is different from other marketing methods with the help of examples from popular brands.

Will BYJU'S decision to stop ICC, BCCI & FIFA branding partnerships push it to profitability?

In FY21, BYJU'S spent ~Rs 2000 Cr on advertisements while making Rs 2280 Cr revenue! Now, its aiming to turn profitable. But, how will it achieve this?

Paytm Business Model: An Overview of How Paytm Business Operation and Revenue Creation

Paytm Business Model: An Overview of How Paytm Business Operation and Revenue Creation

How to perform Swot Analysis Marketing as a part of your business strategic planning

In this article, you’ll learn all about swot analysis and how it is different from other marketing methods with the help of a few simple examples.

Concentrated Marketing - Definition & Examples

In this article, you’ll learn all about concentrated marketing and how it is different from other marketing methods with the help of a few simple examples.

Pay Per Sale

Learn about the pay per sale marketing model, formula, tools, and best practices

Search Engine Positioning - A Detailed Explanation

Search engine positioning is the process of optimizing your website pages to rank better for organic keywords. In this article, we explain in detail what it is and how to improve search engine positioning.

BankBazaar's SEO strategy to get 22.6M monthly organic traffic!

BankBazaar employs a clever SEO strategy that doesn't require them to write tons of content, and still gets them millions of users!

SEO Wars: Zomato & Swiggy's SEO strategy to get millions of organic users! - Part 2

Zomato get's 6x traffic of Swiggy! So, how exactly does Zomato beat Swiggy to rule Google? Well, lets find out!

Media Mix Modeling (MMM) - A Detailed Guide

Media mix modelling is how marketers can use the trove of data they have to drive more conversions. Learn all about it in this article!

What is POP marketing? - Examples, and Tips

Understand what is POP marketing, how to use it for your business, the types of POP displays, and tips to increase ROI from pop marketing.

Category Development Index (CDI) - What it is and How to calculate it?

Category development index, or CDI, is a performance measure used by sales and marketing teams. Learn all about CDI and how to calculate CDI in this article.

Disintermediate: What is disintermediation and how does it work?

In this article, you will learn about the definition, origin, and history of the term disintermediate, plus a brief about the emergence of internet-led disintermediation.

Content Intelligence - Definition and How does it work?

If you have heard the term Content Intelligence but are wondering what it means then this article is the perfect little guide to get you started.

Primary Demand - Definition & Examples

Learn what primary demand means, how it’s different from selective demand, and how to increase it with a few examples!

KFC Marketing Strategy: How the Secret Chicken Recipe Revolutionised the Fast Food Industry

Learn about KFC's iconic marketing strategy and advertising campaigns. Read how KFC aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

How Slack went from 0 to $1B valuation in just 8 months?!

Slack, from day 1, has been obsessed with their customers. Here's how their obsession helped them go from ZERO to $1B valuation in just 8 months!

EDLP - What is Everyday low pricing?

In this article, you will learn all about everyday low pricing, or EDLP. We cover what it means, rationale behind using it and some real life examples.

Affiliate Managers - Definition and Function of an Affiliate Manager

If you are new to the world of affiliate marketing and are wondering what are the key functions of affiliate managers, then keep reading this article to know all the details.

Nike Marketing Strategy: How Nike became a market leader and you can "just do it" too!

Learn about Nike's iconic marketing strategy and advertising campaigns. Read how Nike aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

What is Feature Toggles (aka Feature Flags) - A Detailed Guide

In this article, we have written a detailed explanation about the software development technique feature toggle (also known as feature flags). Keep reading to know more.

Benefit Segmentation in Marketing - Definition & Examples

Understand what benefit segmentation is, how it works, and learn how it can boost a marketing campaign with the help of the best benefit segmentation examples.

Top of Mind Awareness (TOMA) in Marketing

Top of mind awareness is a concept in consumer behaviour, market research and marketing communications. Learn all about it in this article.

Brand Development - Steps to create a Brand Development Strategy

Are you wondering what brand development means and want to find out the steps involved in developing a solid brand? Then read this article to get a detailed explanation.

Customer Equity - What does it mean?

In this article, we explain in detail what customer equity means, its main components, and the formula to calculate customer equity.

Cred Marketing Strategy: A lesson on customer acquisition strategy

Learn about Cred's iconic marketing strategy and advertising campaigns. Read how Cred aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Demand Based Pricing - A Detailed Explanation

In this article, we will discuss what demand based pricing is, how businesses have used it, and the common types of demand based pricing.

Competitive Differentiator - A Detailed Guide

Gaining a competitive advantage is important for any business. Competitive differentiation strategy helps you do just that with competitive differentiator metrics.

Product Attributes - Definition, Overview & Examples

Product attributes are essentially a list of all properties of a product. Let’s dive in and understand the role of product attributes in marketing.

CeraVe Marketing Strategy: Brand Loyalty with Science and Innovation

IKEA Marketing Mastery: 5 Strategies and Key Insights

McDonald's Marketing Strategy: How McDonald's makes you love it!

Learn about McDonald's iconic marketing strategy and advertising campaigns. Read how McDonald's aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.