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Pay Per Sale
Learn about the pay per sale marketing model, formula, tools, and best practices
Vertical Marketing - Definition & Examples
Vertical marketing is a type of marketing strategy that focuses on a specific audience vertical. Learn all about it in this article!
EDLP - What is Everyday low pricing?
In this article, you will learn all about everyday low pricing, or EDLP. We cover what it means, rationale behind using it and some real life examples.
Early stage
Growth
Marketing
SEO
Distribution
Learning
Startup Analysis
How Glassdoor dominates backlinks through data-driven content
Glassdoor uses user data to create incredibly insightful reports about companies. This SEO strategy has a lot to teach us about using data-driven content.
0-10 Users
HubSpot's SEO strategy to get 13M monthly organic traffic!
The modern search engine loves topics more than keywords. So gone are the days when you could get away keyword stuffing. Today, you have to invest in buildd-ing topical authority. So here's how you do it!
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Mature
How Moneycontrol gets 62M+ traffic through their brilliant SEO strategy?
Moneycontrol's data-backed pages are traffic and links magnet! Let's learn how these pages help Moneycontrol get 62M+ traffic.
Sales
Product
Leadership
IRCTC: Breaking down India's top monopoly business by the numbers
IRCTC earns ~2200 Cr in revenue, with 40% profits! Such high margins are unheard of, in e-commerce. So, here's a business break down of this government controlled monopoly.
What is POP marketing? - Examples, and Tips
Understand what is POP marketing, how to use it for your business, the types of POP displays, and tips to increase ROI from pop marketing.
Straight Rebuy - Definition & Examples
Learn all about straight rebuy and how its different from modified rebuy with the help of some simple examples.
I want to build a marketing website but don't know to code
Social Media
Founders
Netflix Marketing Strategy - Learn Netflix's modern marketing mantra!
Netflix is a marketing genius! They nail SEO, Social Media marketing, & create incredible data-driven viral campaigns. Let's learn about the Netflix marketing strategy!
Competitive Differentiator - A Detailed Guide
Gaining a competitive advantage is important for any business. Competitive differentiation strategy helps you do just that with competitive differentiator metrics.
MVP
Dunkin Donut Marketing Strategy: A Recipe for Attracting Over 3 Million Customers Daily
Learn how Dunkin Donut Marketing Strategy helps the brand effectively serve millions of customers globally
SEO Masterclass - Canva's strategy that powers 70M+ traffic!
Canva brilliant SEO strategy that propelled its way to a $40bn valuation. This is a SEO masterclass - narrated with the example of Canva!
ClearTax's brilliant SEO strategy to get 8.3M traffic!
ClearTax made INR 120 crores in revenue & gets 8.3M traffic all thanks to its brilliant SEO strategy! Let's learn their brilliant strategy!
Indirect Marketing - Definition & How to use it?
In this article, we talk in detail about what indirect marketing is, how its different from direct marketing and more with some great examples.
Lead Funnel - What is a Lead Generation Funnel?
In this article, we discuss everything you need to know about lead funnels. We cover what a lead generation funnel is, all its different stages, and more!
Brand Mapping: A complete guide to brand identity and positioning
Understand what is brand mapping and how businesses can create one to build a unique brand identity for business growth.
Brand Development Index: What is BDI Formula?
In this article, find out what brand development index (BDI) means and how to calculate BDI with BDI formula
Concentrated Marketing - Definition & Examples
In this article, you’ll learn all about concentrated marketing and how it is different from other marketing methods with the help of a few simple examples.
BookMyShow's SEO strategy to make 88.9M monthly traffic!
BookMyShow's SEO strategy is a MASTERCLASS on how to implement SEO to drive massive traffic to your website. It get's 88.9M monthly traffic and has 1M+ backlinks. Here's their strategy!
CRO for Local Search
Learn conversion rate optimization for local search, helping you convert leads and prospects into loyal customers.
Feature Testing - Definition and How it Works
Find out all you need to know about feature testing, the important steps to implement feature testing, and all the other miscellaneous details.
Product Attributes - Definition, Overview & Examples
Product attributes are essentially a list of all properties of a product. Let’s dive in and understand the role of product attributes in marketing.
Myntra's SEO strategy to get 43.8M monthly organic traffic!
"Rich Results" is the new shiny thing in the world of SEO! Here's how Myntra manages to get featured rich results on Google!
How we used SEO & programming to get 1M monthly traffic!
SEO can be an effort-intensive process. But, programming + SEO can quickly create 1000s of SEO-optimized pages! Here's all you need to know about programmatic SEO.
BankBazaar's SEO strategy to get 22.6M monthly organic traffic!
BankBazaar employs a clever SEO strategy that doesn't require them to write tons of content, and still gets them millions of users!
Benefit Segmentation in Marketing - Definition & Examples
Understand what benefit segmentation is, how it works, and learn how it can boost a marketing campaign with the help of the best benefit segmentation examples.
What is Competitive Parity in Marketing - A Detailed Guide
Are you wondering what competitive parity means? What is a competitive parity budgeting method? We have covered it all in this guide along with a few examples.
Search Engine Positioning - A Detailed Explanation
Search engine positioning is the process of optimizing your website pages to rank better for organic keywords. In this article, we explain in detail what it is and how to improve search engine positioning.
An Overview of Byju’s Business Model: How it Functions as India’s Biggest EdTech Startup
Learn Byju’s business model and how it helps the platform serve hundreds of millions of customers
High Low Pricing - Definition & Examples
Every retailer adopts a pricing strategy to gain more profits. In this article, we cover all about high low pricing strategy.
How Does Telegram Make Money
Learn how Telegram makes money. Gain vital lessons from this deep dive article to grow your business.
I want to find my first paying customer
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How Cult.fit gets 400K monthly organic traffic via SEO?
Cult.fit is a huge fitness brand that made INR 160 crores in FY21! They get 43% of their traffic using Google search with a brilliant SEO strategy. Let's find out what it is!
Typeform's SEO strategy to get 106M backlinks!
Link building is single most important thing you'll work on in your SEO journey. Although, traditional processes are effective but they are tedious. So let's learn how Typeform scaled its link building process!
SEO Wars: Zomato & Swiggy's SEO strategy to get millions of organic users! - Part 2
Zomato get's 6x traffic of Swiggy! So, how exactly does Zomato beat Swiggy to rule Google? Well, lets find out!
How to use a Brand Platform for building your brand identity?
Understand why to build a brand platform for your business and how you can execute the necessary brand platform strategies using the brand identity.
What is direct competition - Definition, Examples and how is it different from indirect competition
Know what is direct competition in business, explore various examples of direct competition and how it is different from indirect competition.
Idea Validation
Funding
How Physics Wallah became the only profitable ed-tech unicorn startup?
Physics Wallah generated INR 350 Cr in FY22 with a profit of over INR ~7 Cr in FY21. Now they've raised $100M at a valuation of $1.1 billion dollars. Let's understand how they achieved this feat!
Content Intelligence - Definition and How does it work?
If you have heard the term Content Intelligence but are wondering what it means then this article is the perfect little guide to get you started.
Media Mix Modeling (MMM) - A Detailed Guide
Media mix modelling is how marketers can use the trove of data they have to drive more conversions. Learn all about it in this article!
Top of Mind Awareness (TOMA) in Marketing
Top of mind awareness is a concept in consumer behaviour, market research and marketing communications. Learn all about it in this article.
SEO Wars: Zomato & Swiggy's SEO strategy to get millions of organic users! - Part 1
Swiggy & Zomato are very similar startups but their SEO strategy is very different. So, let's probe into their strategies to learn what works and what doesn't!
An Overview of the Nykaa Business Model: How the Cosmetic Powerhouse Thrives in India’s BPC Industry
An overview of how the Nykaa business model makes it a cosmetic powerhouse and business lessons startups can take from it.
Affinity Marketing Definition & Strategies - The Ultimate Playbook
Affinity marketing is a direct marketing strategy where businesses link their brands to gain mutual benefit. Learn all about it in this article!
What is Feature Toggles (aka Feature Flags) - A Detailed Guide
In this article, we have written a detailed explanation about the software development technique feature toggle (also known as feature flags). Keep reading to know more.
Working Capital Turnover - Definition, Formula & Examples
Working capital turnover is an important financial measure many companies use. We cover all the details about it in this article.
Bootstrapped startup Zerodha beat VC-backed Upstox to become the largest stock broker in India!
Zerodha & Upstox seem like similar businesses on the surface, but, in FY21, Zerodha made Rs 1122 Cr profits, while Upstox made Rs 72 Cr losses. Let's understand what went wrong for Upstox!
Not everyone gets it! - CRED's Ad Spend
Is Kunal Shah a visionary whose vision "Not everyone gets" OR is he just burning a ridiculous amount of cash because he can? Let's analyze CRED's ad spend in detail!
I want to find a co-founder
Staying Updated
Facebook loses 250 billion in a single day!
Last week Facebook's parent company Meta lost $250B market value in a single day - making it the biggest one-day loss for a US company. Is this a major point of concern for Meta OR just an occasional up & down?
Everything is becoming an ad network!
Amazon has become a big rival to the duopoly of Facebook & Google in the digital advertising market. Companies like Walmart are following suit to create their own ads business. Now the question is - is everything becoming an ad network?
Newsletter
How to use and ace a newsletter?😎
I want to improve the reach of my LinkedIn posts
Customer Equity - What does it mean?
In this article, we explain in detail what customer equity means, its main components, and the formula to calculate customer equity.
I want to validate my startup idea
Demand Based Pricing - A Detailed Explanation
In this article, we will discuss what demand based pricing is, how businesses have used it, and the common types of demand based pricing.
Canary Testing - What is a Canary Test? A detailed explanation
In this article, you will learn what canary testing means, how you can perform a canary test, and all the necessary details surrounding the topic.
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How Amul became an advertising ICON despite spending only 1% of sales on ads
AMUL is the long standing FMCG giant in India which made Rs 61,000 Cr ($7.6B) revenue in FY22! But, how did this company achieve this feat by only spending 1% of its sales on advertising. Well, let's find out!
How to grow your startup by building a newsletter audience
Click-Through Rate
Learn what Click-Through rate is, it's examples, Importance, what is a good CTR and how can you improve it.
Tesla marketing strategy - How Tesla advertising runs on a $0 budget
Tesla holds the flag high regarding customer-centric marketing. Learn how the EV giant does this with a $0 budget
Modified Rebuy - Definition & Examples
Learn all about modified rebuy with the help of a few simple examples.
Primary Demand - Definition & Examples
Learn what primary demand means, how it’s different from selective demand, and how to increase it with a few examples!
Adobe's SEO strategy to get 7.5M traffic for a single product! Network of feature pages 🕸️
Adobe has used some smart ideas along the way to generate website traffic. Here's one of them explained.
Keywords Match Types- Definition, Types and Use?
Learn what Keywords Match types are, its types, which one should you use and how is different from SEO Keywords
How to Find Marginal Utility - A Detailed Guide
In this article, you’ll learn how to find marginal utility with the help of a few simple examples!
Pure Competition Definition - A Detailed Guide
Get to know all about the market structure called pure competition. You’ll find pure competition definition, characteristics and examples in this article.
SEO explained to you like you are a 5-year old 🕵🏻
When we hear about startups, we always are told about the amazing innovation associated with them. This is great but also leads us to ignore certain basics. In this article, I am going to make the case for SEO and break it down to absolutely common speak.
Bounce Rate: Definition, Bounce Rate Formula and Ways to Improve it
In this article, we define the term bounce rate, explain the bounce rate formula and how to calculate bounce rate along with the different ways to reduce it.
FirstCry: How a profitable Unicorn wins over Indian parents
Among all loss making UNICORNS, FirstCry a e-commerce store selling items for newborns is pumping incredible profit numbers. They generated INR 215 Cr profits! Let's understand their business strategy!
Message Transfer Agent (MTA) - A detailed explanation
In this article, we talk in detail about Message Transfer Agent. We cover their basic definition, what MTAs are used for, and also the different types of Message Transfer Agents.
CRED Business Model: How the FinTech Unicorn Effectively Serves Over 9 Million Customers
Find out how the CRED business model effectively serves millions of customers across India
SEO 101: How we scaled our startup to 1M monthly traffic!
Our startup, Remote Tools, gets 1M+ monthly visitors via SEO! In the initial days, I had no clue about SEO. But now, SEO is a crucial part of our marketing strategy. So, today, we are sharing all of our kickass SEO SECRETS with you!
Customer Acquisition Cost - Definition, Formula, Factors and Improvements
Learn what Customer Acquisition Cost is, how is it calculated, CAC vs LTV and how to improve CAC.
How Maggi won 60% market share and turned Indians into Maggiholics!?
Maggi originated in 1880s Switzerland and 100 years later it came to India with Nestle! Today it's India's most LOVED brand. Here's how they did it!
A Deep Dive into Red Bull Marketing Strategy and How it Dominates the Energy Drink Industry
Learn how the Red Bull marketing strategy helps the brand in selling billions of drinks annually and dominate the energy drink industry
Market Penetration Definition, Rate Calculation Examples and Strategies
Learn all you need to know about market penetration. Find the market penetration definition, how to calculate it, examples and strategies.
How this $4B bootstrapped profitable startup uses SEO to get 500K+ traffic?
BrowserStack's user base of developer benefit a ton from their in-depth content and its also a goldmine for SEO. Let's learn all about it!
Paytm Business Model: An Overview of How Paytm Business Operation and Revenue Creation
Paytm Business Model: An Overview of How Paytm Business Operation and Revenue Creation
Airbnb Marketing Strategy: How Airbnb grew from 0 to 1 billion bookings!
Let's learn about the marketing strategies that Airbnb used to acquire users and pull off a $100 billion IPO.
Family Branding - Definition, Overview and Examples
In this article, we provide a detailed explanation about the family branding marketing strategy along with the best known examples.
Popular Infomercial Examples and how to write a successful Infomercial script
Infomercials help you build brand awareness across demographics at scale. Learn how to write an infomercial script and explore infomercial examples for inspiration.
How Zerodha grew to 6.5M daily active users, with ZERO VC money?
Let's find out all the strategies Zerodha used to grow to 6.5M users without taking any VC money!
Walmart Marketing Strategy: How Walmart became the biggest retailer in the world!
Let's learn about the marketing strategies that Walmart used to become one of the biggest retailers in the world.
Undifferentiated Marketing: Definition, Overview & Examples
In this article, you’ll learn all about undifferentiated marketing and how it is different from other marketing methods with the help of few simple examples.
MakeMyTrip's simple TRICK to get ~34M monthly traffic!
MakeMyTrip consistently ranks at the top for high volume travel related keywords on Google. Let's learn it's simple strategy to replicate its success and get millions of user traffic!
Disintermediate: What is disintermediation and how does it work?
In this article, you will learn about the definition, origin, and history of the term disintermediate, plus a brief about the emergence of internet-led disintermediation.
Zapier's SEO Playbook to get 2M organic monthly traffic!
Zapier uses SEO to get a stunning 2M monthly unique visitors to its website. Here's our Zapier SEO playbook that'll teach you ways to drive traffic to your own website!
Zomato marketing strategy - How Zomato drives 1.5 million orders every day?
The groundbreaking shift of users towards online food delivery is partly thanks to Zomato's subtle but effective marketing strategy. Let's learn about the Zomato marketing strategy!
Walmart's SEO strategy to get $43B in online sales!
In 2021, Walmart managed to get $43B USD in online sales - all thanks to this SEO strategy. Read on to know more!
What are the characteristics of monopolistic competition?
Understand what is monopolistic competition, how it is different from other types of monopoly, and how you can navigate a monopolistic market.
Category Development Index (CDI) - What it is and How to calculate it?
Category development index, or CDI, is a performance measure used by sales and marketing teams. Learn all about CDI and how to calculate CDI in this article.
Amazon Ads — Amazon's new cash cow
Amazon Ads is the rising star of Amazon! It makes as much money for Amazon as its cash cow, AWS. Here's a detailed breakdown of Amazon's most profitable business line.
Customer Experience Analytics (CX Analytics) - a Detailed Guide
If you are wondering what customer experience analytics is and how can one quantify customer experience to devise strategies, then keep reading this article.
Affiliate Managers - Definition and Function of an Affiliate Manager
If you are new to the world of affiliate marketing and are wondering what are the key functions of affiliate managers, then keep reading this article to know all the details.
Image SEO: How a 85-year old fashion business got 2.4M organic traffic
Windsor Store - a 100-year old company, launched its online store in 1998. Since then they have laser focused on SEO. But turns out, focusing on this one SEO trick gave them maximum results. Learn all about it in this article.
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Jockey's GENIUS marketing strategy to create an underwear brand
Jockey made $466M in revenue in India! That's combined the revenue of Rupa ($287M) and Lux ($184M). Here's their brilliant marketing strategy!
Augmented Product - Definition, Overview and Examples
In this article, we talk all about what an augmented product is along with a detailed description and some great examples of augmented products.
Unacademy IPL Ads Spend - Was the 40 Cr ads spent worth it?
Unacademy spent over 40 Cr on IPL ads this year. But, with 1000 employees laid off and an ongoing funding crunch, was the spent worth it? Let's find out!
One to One Marketing - Definition, How it Works & Examples
In this article, we will cover the basic definition, main components of one to one marketing, steps to implement one to one marketing, and the best examples.
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The IKEA Food Effect: How a Swedish restaurant made IKEA even more successful
IKEA made $2.5B selling food in their physical stores. Here's how selling food drives furniture sales for IKEA!
McDonald's Marketing Strategy: How McDonald's makes you love it!
Learn about McDonald's iconic marketing strategy and advertising campaigns. Read how McDonald's aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.
Differentiated Marketing: Definition, Overview and Examples
In this article, you’ll learn all about differentiated marketing and how it is different from other marketing methods with the help of a few simple examples.
This startup did programmatic SEO with NoCode on $50/mo stack!
You can get thousands of visitors using Programming + SEO. But, what if I told you that you could buildd a programmatic SEO website without writing a single line of code. Here's how!
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How CricBuzz gets 398 million monthly traffic & makes $7.8M revenue!?
CricBuzz is one of the most visited websites on Google with 398 million monthly traffic. Let's learn how they did it!
What is a potential customer? How to identify one using potential customer analysis?
Identifying your potential customer is the first step to marketing your product or service. Learn how to find your potential customer and ace your marketing game.
Brand Development - Steps to create a Brand Development Strategy
Are you wondering what brand development means and want to find out the steps involved in developing a solid brand? Then read this article to get a detailed explanation.
What is an Email Service Provider (ESP) and how to choose the right ESP?
Understand what is ESP in email or email service provider. We also share the top 5 recommended ESP providers to choose from.
Incrementality - What is incrementality in Marketing?
If you are a newbie marketer hoping to understand everything about incrementality, then this blog is for you.