Imagine a video marketing campaign that is so captivating that it becomes more popular on Instagram than a Kardashian selfie. Perhaps, marketers should take cues from Elon Musk too, who is just himself on social media and beyond that Tesla needs no marketing budget today.
That's the power of a viral marketing campaign - a practical growth hack used by many relevant companies to interact with their potential customers.
Creating content that people will want to share with their friends, family, and followers is the aim of viral marketing campaigns. This can be achieved by creating brilliant, shocking, humorous, or engaging material that people find relatable.
Like a true virus, the more individuals who share the video, the more likely it is to spread and potentially affect a large number of people quickly.
Therefore, if you want to improve the popularity of your company, think about developing the best viral marketing campaigns to produce some content that people will want to share. Who knows—you might inadvertently create the next huge internet sensation!
In this article, we curate a few viral marketing examples that may inspire you for your next big viral campaign.
Most interesting man in the world
The lead role in the Dos Equis beer commercial titled "The Most Interesting Man in the World" was played by Jonathan Goldsmith.
The advertising campaign consisted of several television commercials that featured the persona—who is presented as cool and daring—speaking to the camera and recounting his numerous accomplishments.
The campaign's catchphrase, "I don't drink beer all the time, but when I do, I prefer Dos Equis" helped it become known worldwide. It caused a large number of memes to emerge.
Why were people able to form a connection with the campaign?
In contrast to its competitors, the campaign employed a novel strategy by persuading people that this is the kind of man they might want to be.
The humorous and distinct tone of the advertising proved effective in attracting viewers' attention.
It helped them form a powerful brand connection with the alcoholic beverage Dos Equis.
E.L.F TikTok Viral Marketing Campaign
E.L.F. deserves to be one of the top viral marketing campaign examples as it is a master at leveraging social media to promote its brand.
E.l.f, a modest brand in a crowded market, struggled since it was smaller and didn't have a huge budget.
How did they stand out from the competition, gain a following, and outperform them all at the same time?
After realizing that music played a key role in TikTok's virality, E.l.f. decided to become the first company to ever create an original song for a TikTok challenge to demonstrate to customers that e.l.f. stood for "eyes. lips. face."
Source: Movers and Shakers
The song specifically was one powerful tool as it attracted people which led them to post videos using makeup products from e.l.f and grooving to the e.l.f song.
The company afterward uploaded some of the user-generated footage on its own TikTok account and gave awards to the tiktokers of the most inventive and attractive flicks.
With 5 million user-generated videos and 7 billion views, EyesLipsFace became the most viral marketing campaign in TikTok US history.
Old Spice's - A man your man could smell like
With a desire to compete with their rivals and shift their marketing focus from males over 50 to the younger age. Old Spice developed a clever marketing strategy. Instead of going after the guys directly, they devised a detour to generate a discussion about body wash among couples and persuade women to stop buying their men "lady-scented goods."
It led to the "Man Your Man Could Smell Like" ad campaign, which ran on February 8, 2010.
Isaiah Mustafa, a former NFL player, played the "Old Spice man" in it. The ads were funny and showed Mustafa in various situations, frequently saying wisecracks and other amusing things.
The campaign was a resounding success and contributed to the brand's increased appeal. It also bagged an award at the Cannes Lions International Advertising Festival in the film category.
This brand, however, didn't stop there. Their marketing strategies kept pushing the frontiers of creativity and humor, leading to several viral parodies and imitation videos.
Old Spice demonstrated that they weren't afraid to take chances and have fun with their humorous campaigns by having Mustafa ride a horse backward in slow motion.
Tips for creating your successful viral marketing campaigns
There's no magic formula for making viral content, but there are some key strategies you can use to increase the chances that your content will catch on and spread like wildfire.
It's essential to think unconventionally and imaginatively and to be eager to test your products. Marketers can do this by generating ideas by brainstorming or getting inspiration from great examples of viral marketing.
It's crucial that your target audience can relate to your marketing campaign if you want to create viral content. The information should surprise the target audience, evoke strong feelings, or be perceived as beneficial or maybe humorous.
Use social media platforms to your advantage. By disseminating the content on multiple social media channels like Facebook, Twitter, and Instagram and maximizing its visibility through hashtags and other strategies, you may raise the probability that it will be seen and go viral.
Partner with influencers to spread the word about your content. Getting well-known people with sizable social media followings to share your content could help you reach a wider audience and increase the possibility that it will go viral.
Be prepared to seize all the opportunities that come your way. However, be cautious because not all viral campaigns provide fruitful outcomes; occasionally, a campaign can go viral for negative reasons damaging your brand image.
Get with your own viral marketing strategy today
So, these viral marketing examples tell us that if you want to produce viral content that will attract potential customers, concentrate on making it extraordinary, use your creativity, take advantage of social media, and collaborate with influencers.
The correct combination of strategies could help you produce content that quickly attracts a sizable audience and goes viral.
You can look at the marketing strategies of Nike or Apple to have a better understanding of how firms frequently develop viral campaigns.