Unless it solves a business bottleneck, DON'T buildd it.
Augmented Product
Affiliate Manager
Affinity Marketing
Brand Development
Benefit Segmentation
Bounce Rate
Brand Development Index
Click-Through Rate
Category Development Index
Content Intelligence
Customer Acquisition Cost
Canary Testing
Competitive Parity
Differentiated Marketing
Disintermediation
Demand-Based Pricing
Equity (Customer Equity)
Experience Analytics
Everyday Low Pricing
Feature Toggles
Family Branding
Feature Testing
High Low Pricing
Indirect Marketing
Incrementality
Key Competitive Differentiator
Keywords Match Types
Lead Funnel
Message Transfer Agent (MTA)
Market Penetration
Media Mix Modeling (MMM)
Niche (Concentrated) Marketing
One-to-One Marketing
Primary Demand
Pure Competition
Product Attributes
Rebuy (Modified Rebuy)
Straight Rebuy
Search Engine Positioning
Top of Mind Awareness (TOMA)
Utility - Marginal Utility
Undifferentiated Marketing
Vertical Marketing
Working Capital Turnover