A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A

Affinity Marketing

Augmented Product

Affiliate Manager

B

Benefit Segmentation

Brand Development Index

Bounce Rate

Brand Development

C

Competitive Parity

Click-Through Rate

Canary Testing

Content Intelligence

Category Development Index

Customer Acquisition Cost

D

Demand-Based Pricing

Disintermediation

Differentiated Marketing

E

Experience Analytics

Everyday Low Pricing

Equity (Customer Equity)

F

Family Branding

Feature Testing

Feature Toggles

H

High Low Pricing

I

Indirect Marketing

Incrementality

K

Keywords Match Types

Key Competitive Differentiator

L

Lead Funnel

M

Market Penetration

Media Mix Modeling (MMM)

Message Transfer Agent (MTA)

N

Niche (Concentrated) Marketing

O

One-to-One Marketing

P

Product Attributes

Pure Competition

Primary Demand

R

Rebuy (Modified Rebuy)

S

Search Engine Positioning

Straight Rebuy

T

Top of Mind Awareness (TOMA)

U

Undifferentiated Marketing

Utility - Marginal Utility

V

Vertical Marketing

W

Working Capital Turnover