A

Augmented Product

Affiliate Manager

Affinity Marketing

B

Brand Development

Benefit Segmentation

Brand Development Index

Bounce Rate

C

Competitive Parity

Click-Through Rate

Customer Acquisition Cost

Canary Testing

Content Intelligence

Category Development Index

D

Demand-Based Pricing

Differentiated Marketing

Disintermediation

E

Experience Analytics

Everyday Low Pricing

Equity (Customer Equity)

F

Family Branding

Feature Testing

Feature Toggles

H

High Low Pricing

I

Incrementality

Indirect Marketing

K

Key Competitive Differentiator

Keywords Match Types

L

Lead Funnel

M

Media Mix Modeling (MMM)

Market Penetration

Message Transfer Agent (MTA)

N

Niche (Concentrated) Marketing

O

One-to-One Marketing

P

Pure Competition

Product Attributes

Primary Demand

R

Rebuy (Modified Rebuy)

S

Search Engine Positioning

Straight Rebuy

T

Top of Mind Awareness (TOMA)

U

Undifferentiated Marketing

Utility - Marginal Utility

V

Vertical Marketing

W

Working Capital Turnover