A

Affiliate Manager

Augmented Product

Affinity Marketing

B

Bounce Rate

Brand Development

Benefit Segmentation

Brand Development Index

C

Customer Acquisition Cost

Competitive Parity

Click-Through Rate

Canary Testing

Category Development Index

Content Intelligence

D

Differentiated Marketing

Demand-Based Pricing

Disintermediation

E

Everyday Low Pricing

Experience Analytics

Equity (Customer Equity)

F

Feature Testing

Feature Toggles

Family Branding

H

High Low Pricing

I

Indirect Marketing

Incrementality

K

Key Competitive Differentiator

Keywords Match Types

L

Lead Funnel

M

Market Penetration

Message Transfer Agent (MTA)

Media Mix Modeling (MMM)

N

Niche (Concentrated) Marketing

O

One-to-One Marketing

P

Product Attributes

Primary Demand

Pure Competition

R

Rebuy (Modified Rebuy)

S

Straight Rebuy

Search Engine Positioning

T

Top of Mind Awareness (TOMA)

U

Utility - Marginal Utility

Undifferentiated Marketing

V

Vertical Marketing

W

Working Capital Turnover