A

Affinity Marketing

Affiliate Manager

Augmented Product

B

Brand Development

Brand Development Index

Benefit Segmentation

Bounce Rate

C

Content Intelligence

Canary Testing

Competitive Parity

Category Development Index

Click-Through Rate

Customer Acquisition Cost

D

Disintermediation

Demand-Based Pricing

Differentiated Marketing

E

Experience Analytics

Everyday Low Pricing

Equity (Customer Equity)

F

Feature Testing

Feature Toggles

Family Branding

H

High Low Pricing

I

Incrementality

Indirect Marketing

K

Keywords Match Types

Key Competitive Differentiator

L

Lead Funnel

M

Market Penetration

Media Mix Modeling (MMM)

Message Transfer Agent (MTA)

N

Niche (Concentrated) Marketing

O

One-to-One Marketing

P

Primary Demand

Product Attributes

Pure Competition

R

Rebuy (Modified Rebuy)

S

Straight Rebuy

Search Engine Positioning

T

Top of Mind Awareness (TOMA)

U

Undifferentiated Marketing

Utility - Marginal Utility

V

Vertical Marketing

W

Working Capital Turnover