A

Affinity Marketing

Augmented Product

Affiliate Manager

B

Bounce Rate

Benefit Segmentation

Brand Development Index

Brand Development

C

Canary Testing

Competitive Parity

Click-Through Rate

Content Intelligence

Category Development Index

Customer Acquisition Cost

D

Disintermediation

Demand-Based Pricing

Differentiated Marketing

E

Everyday Low Pricing

Equity (Customer Equity)

Experience Analytics

F

Feature Toggles

Feature Testing

Family Branding

H

High Low Pricing

I

Incrementality

Indirect Marketing

K

Key Competitive Differentiator

Keywords Match Types

L

Lead Funnel

M

Market Penetration

Media Mix Modeling (MMM)

Message Transfer Agent (MTA)

N

Niche (Concentrated) Marketing

O

One-to-One Marketing

P

Primary Demand

Pure Competition

Product Attributes

R

Rebuy (Modified Rebuy)

S

Straight Rebuy

Search Engine Positioning

T

Top of Mind Awareness (TOMA)

U

Undifferentiated Marketing

Utility - Marginal Utility

V

Vertical Marketing

W

Working Capital Turnover