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Moneycontrol is a simple financial and business portal that hosts a ton of information on individual public companies, global and Indian indices, business news articles, personal finance and more!

Moneycontrol's SEO numbers
- Traffic ⇒ 62M+
- Keywords ⇒ 3.8M
- Backlinks ⇒ 35.2M

Top Subfolders:
- /india/stockpricequote ⇒ 32.6M traffic
- /news ⇒ 7M traffic
So, majority of Moneycontrol's traffic comes from their "stockpricequote" pages.

Now, these 'stockpricequote' pages are essentially part of a stocks directory.
Each stock in the directory has it's own individual page. For example, there is dedicated page for Asian Paints, ONGC, HDFC bank and more!

Now, on the ONGC page there are many sections like
- ONGC share price
- SWOT analysis
- Stock Overview
- Advanced chart

This page also links to ONGC's financials page that includes their annual and quarterly balance sheet and profit and loss numbers.
Collectively these pages rank for high volume keywords like "ONGC share price", "ONGC revenue", "ONGC swot analysis" and more!

Since these pages primarily include general company data, many other reputed websites on the net link to them. For example, ONGC's Wikipedia page links to their Moneycontrol financials page.
So, with these pages they not only get high traffic but also links - so it's a win-win situation!

Not all sections under these "stockpricequote" pages are available for free to a user. Moneycontrol hides part of the data under a CTA, so serious traders would be encouraged to buy their pro plan.
Apart from this, they also run ads on their platform which brings part of their revenue!

Adobe gets 7.5 million/month organic traffic for a SINGLE product using a unique SEO strategy 🤯
SEO is key to any startup's marketing plans, and Adobe's approach is a masterclass in SEO!
Let's break it down

1/ What problem(s) did Adobe identify?

Product: CC Express ⇒ 30+ key features

Product page:
- crowded with features
- ranking only for 'brand keywords' i.e. "Adobe" + "CC Express"
- great keywords for features (ex. "resize image" ⇒ 500K/mo), but page not ranking for them

2/ So, what did Adobe do about it?

A) One page for one feature

Feature pages look like this:
a) It starts with a brief intro about the feature, including a link to the product i.e. CTA or call-to-action.
b) This is followed by steps on how to use the feature.

c) Three or more sections describing what you can do with the feature, peppered with CTAs.
d) Finally, a section just having the CTA OR linking to the product.
Of course all through the text, Adobe has smartly infused the keyword along with CTAs.

B) Create Uniform URL structure

All features pages have the same URL structure — /<>/feature/<>.
Examples:
/express/feature/video/crop
/express/feature/video/trim

This helps with:
1) Easy for Google to travel through all of these pages
2) Easy to interlink all of these related pages.
3) If the feature pages rank well, the top-level page i.e. /express also benefits from it.

C) Common template

As we saw above, Adobe used the same template for each of its feature pages.Why?

1) Helps Google figure out that these feature pages are related since they have the same theme.
2) Makes it easy for Adobe to keep creating new feature pages.

Amazon's ads business has done tremendously well. Now following suit, Walmart is also aiming for a bigger piece of ad revenue. In 2021, Walmart made ~1.5bn surpassing Twitter & Snapchat and doubling its ad business vs 2020.

But the winds are changing in the digital ads market as more & more people are moving towards privacy.

Now with Apple’s privacy policy change, 62% users have opted out of tracking which cost $10bn in revenue for YouTube, Facebook, Twitter & Snapchat in just 6 months 🤯

This works in favour of Amazon and Walmart. All of the data that Amazon & Walmart collect when you shop on their website is completely owned by them. So no privacy change will ever take the data away from these companies.

The data these companies "own" has just become more valuable for ads! So now any company that attracts you to their website and collects your data has the potential to be an ad network.

Ultimately, everything is becoming an advertising network.