Great read!
Hey Abdul, you'll also love reading about Zilingo, PepperTap & Lido. Would also love to hear if you'd like us to cover any particular topics as well :)
First time reading on buildd, I am in love with this concept of summarising startups and reading about them!!!
Amazing Heemank! In that case, you'll definitely love our other articles :)
Good read! Beyond the current e-commerce leaders, I can quickly recall Jabong even though it doesn't exist anymore. The details included about Jabong's social media presence explain that very clearly!
Thank you, Mira. Yes, Jabong certainly had good marketing strategies and did buildd its brand recall value at least in the early years!
Very precisely written and explained! Although Jabong was shut down, I think the Flipkart-Jabong deal makes Myntra stand out in the fashion and lifestyle space. I wonder if Amazon will ever be able to make it there in India.
Glad that you found this article useful, Prateek. To answer your question, Amazon and Flipkart are competing very closely, but Flipkart tops the chart through Myntra and Jabong in fashion e-commerce. Also, according to an article by Business standards, Flipkart, Myntra and Jabong claim to control 70% of India’s fashion e-commerce market.