NoBroker battles COVID-19 to become India’s first property-tech Unicorn
India's biggest IPO Uncovered - PayTM
Why is India obsessed with 10-minute delivery startups?
NoBroker battles COVID-19 to become India’s first property-tech Unicorn
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NoBroker began in a crowded yet large industry, to build a tech-based, brokerage-free real estate platform.
Like its competitors, finding profitability has been tough - while it has tripled its revenue each year, even in FY20 its losses were almost 3 times its revenue!
Yet, the company raised $210 million, last week, raising its valuation from $350 million (in April 2020) to $1 billion, becoming India’s first prop-tech unicorn.
VCs have still shown interest, likely due to the general positive funding climate, but also because of NoBroker's foray into gated society software, NoBrokerHood, that shows potential for various business models to be laid on top of it.
The plans to aggressively expand into 50 cities and to build its software platform are interesting moves, but this remains a tough & competitive space. So, only time will unfold its future outcome :)
Why is India obsessed with 10-minute delivery startups?
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All big brands fighting to get a piece of the quick commerce pie.
- Zepto raised $100M in 45 days after raising $60M
- Swiggy put $700M into Instamart
- Reliance put $220M into Dunzo
- BlinkIt raised $100M from Zomato in 2021
So, the baseline for grocery delivery time has been revised to 10 minutes now. Similarly, you also have to offer free delivery & discounts if you have to stay in the race.
Competition is making these startups do things they otherwise possibly won't. Look at Zomato. The company was already competing with Swiggy in the food delivery space but now it's going head-on to challenge Swiggy's 10-min delivery startup Instamart.
Zomato is going all-in to bail out a bleeding company — BlinkIt, in a $700M deal to get its own 10-min grocery delivery startup. But, what are these startups trying to achieve?
Well, the biggest argument for quick grocery delivery is that it will bring in a long-term behavourial change in consumers, which can hopefully never be reversed. So, the bet is, once you are used to having groceries delivered in 10-min, you can't go back to the old ways.
But, what's wrong with this assumption?
- Well, in day-to-day life it rarely happens that you need grocery items to be delivered right away.
- Plus making money heavily depends on having a higher-order value which is not the case with these startups.
Now, even if these startups overcome both these problems, yet the fear of losing customers to competitors still remains.
Overall, it's surely an uphill battle for quick delivery startups to survive and eventually make money.
For now, though, enjoy the luxury of getting your groceries delivered at the blink of an eye 😉