Whether you’re an internationally focused company or a small business seeking to embrace digital transformation, there are plenty of reasons to opt for VPS hosting over more traditional web hosting services.
Businesses are increasingly utilizing Virtual Private Server (VPS) hosting to enhance their website’s performance, scalability, security, and cost-effectiveness, with the technology helping to provide dedicated resources on a shared physical server.
This offers better speed and reliability than more traditional web hosting services, with greater scalability as your business grows, making VPS an excellent choice for growing businesses looking to take their next steps after they’ve outgrown their existing shared hosting plan.
The global VPS hosting market is estimated to grow at a 9% CAGR to $1.35 billion by 2030, underscoring its growing popularity among business owners.
But why are virtual private servers set to play such an instrumental role in the digital transformation of businesses online? And why are more decision-makers prioritizing VPS over other more common approaches to web hosting? Let’s take a deeper look at seven essential reasons to choose VPS hosting over more traditional services and how they are transforming how brands build their presence online:
1. Cost-Effective Hosting
The first and simplest reason that VPS hosting is currently growing significantly in its appeal is that it’s emerging as a leading affordable solution for businesses to build their presence online.
VPS hosting forms a sweet spot between the affordability of shared hosting and the enhanced features that come as standard with far more expensive dedicated servers. This empowers more businesses to reap the benefits of a dedicated server without having to spend big on leasing an entire physical machine in the process.
At a time when more economic uncertainty and supply chain concerns are impacting business decisions, a VPS hosting solution offers greater scalability without the steep upfront costs of building your own servers.
The great thing about VPS hosting is that there’s plenty of price competition, meaning that there are always deals to further drive your expenses down. Now that we’re close to Black Friday, looking for Black Friday VPS hosting offers could uncover some low-cost deals.
2. The Need for Speed
Yes, they’re cheap, but VPS hosting is about far more than cost-effectiveness. These servers pack a punch, and you can enjoy a dedicated allocation of resources like CPU power, RAM, and storage that don’t have to be shared with other users on your server.
As a result, your website’s performance won’t fluctuate due to the traffic of other sites using the same server as you. As many website owners know, visitors don’t like having to wait. In fact, 57% of those who arrive on your site will abandon a page if it fails to load within three seconds.
The activity of your neighbors won’t affect you because each VPS operates as its own isolated virtual environment, equipped with guaranteed resources to ensure consistent performance to support a higher level of responsiveness, no matter how many customers you begin attracting to your pages.
3. Enhanced Security
The isolated hosting environment that virtual private servers provide also significantly enhances your ability to keep your website secure. Even if another website on the same physical server that you’re using is compromised, your data and applications will remain safe from harm.
Because you’re isolated from other websites in a way that’s different from traditional shared hosting services, you’re immune to cross-contamination from malware or security breaches that can spread to other users.
VPS hosting tools are also highly adaptable, meaning that you can also implement your own custom security configurations, like firewalls and advanced monitoring systems, to help build a more bespoke approach to keeping your site secure online.
4. Proactive Scalability
Many online businesses grapple with how best to scale their operations in the most painless manner.
VPS hosting simplifies scaling strategies without the risk of downtime or needless hassle, leveraging a more flexible approach that ensures your hosting can keep up with growing demands without requiring complicated migration processes to an entirely new form of server.
This not only helps you to save money, but it’s also an excellent strategy to future-proof your operations.
If your growth plan begins to struggle, or you endure a prolonged period of lower sales, it’s easy to alter your hosting requirements to ensure that you aren’t overpaying for capacity you don’t need. As a result, you can adjust your needs as they change in a way that traditional web hosting struggles to provide.
However, your VPS hosting scalability will ultimately be limited by the capacity of the physical server you’re using, so it’s important to check that your provider can accommodate far greater levels of traffic in the future if you have an ambitious growth plan.
5. More Control
Because VPS hosting offers full root access to your server, you have the freedom to configure the environment to the specific needs of your website. This allows you to install a more diverse range of software, choose your operating system, and adjust server settings as you see fit.
More traditional web hosting services offer no such customization, and the rigid, pre-configured nature of shared plans can be restrictive if you have big ideas on how you want to run your website.
This greater flexibility makes VPS hosting a great solution for businesses or web developers looking to use unique applications. However, it’s worth checking whether there may be restrictions on what you can install from some providers, due to the requirements of multiple users sharing the same server.
6. Always-On Uptime
The isolated virtual environments leveraged by VPS hosting providers and the dedicated resources for users mean that your server is likely to be considerably more stable and reliable than shared hosting.
As a result, your website is less likely to experience unexpected downtime or performance issues caused by problems with other websites on your server, which is crucial when it comes to maintaining that all-important professional online presence to build trust among your customers.
In a survey of 1,500 people, just 11% claimed that they would revisit a website if they were unable to access it just one time, stating that they may have issues with trusting the website after an uptime issue. While no hosts can guarantee 100% uptime for websites, pushing as close to 99.9% as you can with VPS hosting may pay dividends in driving customer trust.
7. Best for Resource-Hungry Websites
On a similar note, your website’s uptime could be jeopardized by the need for resource-heavy applications, which may risk slowing down your pages on a shared server.
If you need to run applications that require significant computational power, or host an online store with high transaction volumes, or manage large databases, it’s imperative that you choose a hosting service that can handle your needs without fail.
Functional VPS providers will be able to provide the necessary processing power, memory, and bandwidth required to help you run your website without hitches.
Virtual private servers can also excel at supporting resource allocation, and if your pages are exceptionally power-hungry, you can implement solid-state drives (SSDs) in your hosting environment to significantly lower your latency and boost the user experience in a way that more traditional web hosting could struggle to support.
Why Choose VPS Hosting?
If you’re looking for a web hosting solution that supports higher speeds, greater security, enhanced reliability, and the ability to scale to support your needs, then VPS hosting certainly deserves your consideration.
Because you have your own isolated virtual environment with VPS solutions, your pages can benefit without the danger of ‘noisy neighbors’ stealing your bandwidth at peak times, leaving you with a consistently responsive site.
In an increasingly competitive hosting environment, there are many well-priced providers who offer VPS hosting as well as other alternative solutions, so it’s certainly worth comparing the market and exploring which solutions work for your specific needs.
No two websites are the same, and yours deserves to flourish on a server that can support it best.
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