Everyone's learning digital marketing. Some are doing a course, others are freelancing. Few are even learning digital marketing straight from influencers on social media. So, in 2025, learning the skills isn’t the differentiator anymore; it’s how deep you have gone and whether you can prove it.
That’s why options like a digital marketing course in Mumbai by Kraftshala offer hands-on learning through real client projects and also provide a valued certificate at the end to prove your skills. In this blog we will discuss the real value of digital marketing certificates, how relevant they are in 2025, whether they offer a competitive edge, and most importantly, if they’re truly worth your time and money.
Why Are Digital Marketing Skills Crucial in 2025?
Because this is how businesses grow in 2025. Digital marketing is the most reliable way for a brand to get attention, sales, or customer trust.
People search on Google, scroll through social media, read reviews, and compare prices before taking any action. This shift has pushed companies to invest more in digital channels (over 63% businesses according to Wordstream Report). They want marketers who can work across platforms like Google Ads, Meta, YouTube, and email tools, while also understanding how to track performance using analytics.
Digital marketing today is a mix of five strong skill sets:
SEO for search visibility
Organic social for building awareness
Paid social for targeted reach
Paid search for intent-based conversions
Email marketing for long-term retention.
Courses that cover these areas through live projects and case studies help learners apply these skills to real scenarios, which is what hiring managers care about. So, is digital marketing course useful? Yes, because it equips you with the right skillset.
What Does a Digital Marketing Certificate Offer?
A digital marketing certificate gives structure to your learning. Instead of juggling between multiple blogposts, Youtube videos, or podcasts, you receive a tried and tested learning path - starting from the basics and moving toward advanced strategies used by top brands.
Also, a professional certificate in digital marketing teaches you everything you must know about marketing (ad campaigns, projects, email marketing, etc.) without having to complete a formal degree. It is especially beneficial for those who want to start earning within a few months or cannot afford hefty institute fees.
So, it is clear that adding a certificate in digital marketing significantly improves resume appeal. It acts as a testimony that XYZ candidate has gone through rigorous training, and it will significantly save training effort, duration, and costs for the company (they get an asset directly). Moreover, some courses like Kraftshala's digital marketing course also provide placement support which helps students not only gain skills but also facilitates landing their first job in the field.
Can a Digital Marketing Certificate Help You Land a Job?
Yes a digital marketing certificate can help you land a good job provided you can show your skills well.
Consider yourself as the recruiter. You have to review 500 resumes for the same job profile. At one point, all the experiences and cover letters will start feeling the same. So, as a recruiter, you will prefer hiring candidates who have a well-proven certificate from a reputed institute with live projects as statistics.
Another perspective to look at is that digital marketing job roles like SEO specialist, social media manager, and PPC expert require experience. So, if you are a fresher, companies might hire you based on your live projects on digital marketing courses instead of investing months to train a complete fresher.
As an experienced professional, a certificate helps you shift roles without starting from scratch. For example, if you’ve worked in traditional marketing or sales and want to move into performance marketing, a well-structured digital marketing course can help you build a portfolio. These become proof points during interviews.
Is a Digital Marketing Certificate Useful Without Experience?
Yes, a digital marketing course certificate is useful without experience. In fact, it can be your ticket to entering the job market and landing big roles. If you are wondering how to get a job in digital marketing, your answer is a reputed digital marketing course. Some of these courses, like the one by Kraftshala, come with placement support through which students can secure job offers as high as 9.2 LPA.
These courses include live projects and assignments like creating SEO content, running ad campaigns, or managing a sample brand on social media. That gives you hands-on work to show in your resume.
These certificates add credibility to your resume. Companies trust a reputed certificate more than claims of having technical skills without proof.
It also facilitates a smooth career transition. If you are in a tech or any non-marketing role, a digital marketing certificate will help you gain skills, understand the market, add experience, and also land a job.
The ROI of a Digital Marketing Course: What Can You Expect?
A digital marketing course with placement can give a solid return if chosen wisely. In India, entry-level digital marketers earn ₹3-4 LPA, but with course-backed skills like SEO, PPC, and analytics, they can move up to ₹4-9 LPA within a year.
48% companies [as per RobertHalf] are planning to add new permanent roles in the digital marketing domain and hence will hire more. According to LinkedIn’s 2024 report, digital marketing is one of the top 10 in-demand skills in India.
So, if you complete a digital marketing course that includes live projects and placement support, you gain both skills and interview readiness. That improves your chances of landing higher-paying roles like performance marketer, email marketing analyst, or growth associate.
How to Choose the Best Digital Marketing Course
Choosing the right online digital marketing course can set the tone for your entire career.
Pick a course that includes live ad campaigns
Avoid courses that only teach theory. Choose one that lets you run real Google or Meta ads using your own small budget (even ₹500-₹1000).
Research placement support
Ask if they provide 1:1 mock interviews, resume reviews, or dedicated placement teams. Some Reddit users mentioned getting hired by agencies like Publicis through courses that had structured placement support.
Search LinkedIn for alumni job outcomes
Don’t rely only on what the course advertises. Check real alumni profiles. Are they working as SEO analysts, performance marketers, or content strategists?
Match the course schedule with your lifestyle
Some courses have intense timelines. One Redditor called Kraftshala’s course “strict and demanding,” but also said that it helped them stay accountable. So if you’re serious and can commit, choose accordingly.
Prefer city-based support if you’re in Mumbai
A good digital marketing course in Mumbai may offer offline networking, brand collaborations, or in-person mentor access - giving you extra exposure that online-only models may not.
To give you a headstart, pick Kraftshala’s Marketing Launchpad course which focuss equally on education and placement. Many ex-students reported salaries between ₹4.5 - ₹9.2 LPA after completion on platforms like LinkedIn and Reddit.
Bottom Line
A digital marketing course certificate can open real doors. It builds practical skills, boosts your credibility, and increases your chances of landing roles like SEO specialist or social media manager. Explore Kraftshala’s digital marketing course if you want to learn digital marketing fast and get hired within a few months
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