It is great to get users to your website once you have launched your startup, but it doesn’t guarantee paying customers.
Not even a “successful” launch can. Finding that first-set of paying customers for your startup is the goal of the seventh No-VC report!
Well, the key is to leverage your personal network. People you know. Individuals who will be more receptive to what you have to say.
With them, you can get actual conversations started. Hence, there is a high chance of converting them to your initial paying customers.
But how do you find the relevant people in your network? In the report share two ways:
For both these methods, I have given a step-by-step breakdown of how you should go about it. Highly powerful tools like PhantomBuster make the process very automated.
Do read this report and let me know if you have any questions. Take out 5 mins from your schedule — please :).
Use your personal network to personally bring in your first set of customers. But, how do you put a structure around it?— Karthik Sridharan (@KarthikS2206) October 7, 2020
I cover that in No-VC Report #7.
Report link: https://t.co/IYzVQThhNV
Thread 👇#startup #Entrepreneurship
I want to find my first paying customer — not just traffic or free users, but one that actually pays.
Launching your startup can by itself get you paying customers. But not every time. In addition to general marketing, you should reach out to potential customers directly through your network.
The first customer is the toughest one to land for any startup. Your “launch” doesn’t guarantee paying customers. The most reliable channel is, therefore, your own network.
Individuals in your network are likely to be the most receptive to you. So, you can get actual conversations started. Hence, there is a high chance of converting them to your initial paying customers.
The additional benefit is that it solidifies the way your offering should be sold — which can help in your marketing messaging too.
Start reaching out to your network when you are in the final stages of readying your product/service. This allows you to shortlist people you can reach out to when you launch. On launching, personally reach out to each of them to understand how you can help them solve their problem.
Your personal network can’t be used to scale your startup indefinitely. This is to get your initial pool of customers. As a result, you will get your first few testimonials (super critical!). In entirety, you should have effectively exhausted this channel in the first six months of starting to sell.
The steps involve finding relevant people in your network and then reaching out to them. We predominantly use LinkedIn for this.
The goal is to get a list of your connections. Then, shortlist those who work in companies that could be potential customers of your startup.
Begin by defining who your target customer is
For example, at Flexiple our target customers are tech startups who have good revenues OR raised some round of funding
After this, you need to get details about your connections, which can be done in one of the following two methods:
Use Phantombuster to get more details about your connections
Using the details from the above two methods make a shorter list of people who fit your target customer profile.
Here we start the process in the reverse fashion — identify companies that would be good potential customers and then try to find a connect in that company
Reaching out to them