Short answer

Yes, if you want to actually work in digital marketing and are ready to put in the effort. Kraftshala is a business school whose Marketing Launchpad places 94% of its students - 3,300+ so far - at companies like Google, Meta, Amazon, Nykaa, Publicis, Dentsu and Nestlé. You start in roles like performance marketing analyst or SEO analyst at an average of ₹5.5 LPA, and many alumni move up to manager level within a few years. It works for freshers, final-year students and working professionals, since the program runs both full-time and part-time.

TL;DR - the key facts

• What it is: The Marketing Launchpad, a job-linked digital marketing program from Kraftshala School of Business.

• Placement: 94% placed, 3,300+ students placed, 800+ hiring partners.

• Where people land: Google, Meta, Amazon, Nykaa, Publicis, Dentsu, Nestlé, Razorpay and more.

• Starting roles: Performance marketing analyst, digital marketing analyst, SEO analyst, e-commerce marketing, content roles. Average ₹5.5 LPA, highest ₹10.4 LPA for freshers and ₹16 LPA for those with relevant experience.

• Career growth: Alumni have moved from entry roles to associate manager level within two to three years.

• Format: Full-time (6 months) or part-time (11 months), so working professionals can do it without quitting.

• Cost: ₹1,64,000 + 18% GST (₹1,93,520). The first-year salary is about 2.8 times the fee.

• Refund: 60% of the fee back if your offer is below ₹4.5 LPA.

Is digital marketing a good career in 2026?

Digital marketing is one of the steadier career bets right now. Brands keep shifting budgets from offline to online, and that means ongoing demand for people who can run ads, handle SEO, manage e-commerce and read data. The field also has clear branches to grow into - performance marketing, SEO, content, e-commerce and social - so you can start broad and then specialise.

It's also friendly to career switchers. You don't need a marketing degree to enter; you need the right skills and some proof you can do the work. That's the gap a program like Kraftshala's is built to close.

Does Kraftshala actually get you a job?

This is the part that matters most, so look at the numbers. The Marketing Launchpad places 94% of its students, has placed 3,300+ people so far, and works with 800+ hiring partners. Alumni work at Google, Meta, Amazon, Nykaa, Publicis, Dentsu, Nestlé and Razorpay, among others. Kraftshala also publishes its placement results batch by batch - a level of transparency that's rare outside the top B-schools.

Two things make the placement support work. First, you apply through Kraftshala's hiring pool, where the competition is filtered and recruiters already trust the training - easier than cold-applying on LinkedIn against everyone. Second, the program preps you heavily for interviews with mock rounds and real feedback. And Kraftshala puts money behind the outcome: if your offer is below ₹4.5 LPA, it refunds 60% of the fee. That's real accountability - more than most programs offer.

What roles and salaries can you expect?

Most graduates start in hands-on execution roles and grow from there.

The average Marketing Launchpad salary is ₹5.5 LPA, with the highest at ₹10.4 LPA for freshers and up to ₹16 LPA for those who join with relevant experience. From there, the path is real: several alumni have moved up to associate manager roles within two to three years, which you'll see in their stories below.

What will you actually learn?

The Marketing Launchpad teaches digital marketing by having you do it, with sessions led by industry leaders who run this work at top brands and agencies. Across about 920 hours you run 9+ live projects with real ad budgets, not practice exercises. The curriculum covers Meta Ads, Google Search and Advanced Google Ads, Amazon and e-commerce, programmatic advertising, SEO and AI/LLM search optimisation, Google Analytics, and content and social media. It also teaches vibe coding in full - you build working websites and tools, not just a demo.

Alongside the technical work, there are dedicated human skills sessions on communication and interviews. Many alumni say this is what set them apart from other freshers when they started working.

Can working professionals do it without quitting?

Yes. This is a common worry, and it's why the Marketing Launchpad comes in two formats:

• Full-time: 6 months of weekday classes - best for freshers and final-year students.

• Part-time: 11 months, with Sunday classes plus two weekday evenings - built for people with a job.

The course, projects and placement support are the same in both. So if you're currently in a tech or other role and want to move into marketing, you can train part-time while you keep earning.

Will AI replace digital marketers?

It's a fair question, especially if you're weighing this against a tech career. The realistic view is that AI changes the work rather than removing it - it speeds up reporting and analysis so marketers can focus on strategy. Kraftshala has leaned into this by teaching AI tools across its modules. As one alumnus, Abdul Afreed - now a performance marketer at Razorpay - put it:

"AI won't replace your job. It'll help you do things better."

What do Kraftshala alumni say?

Three graduates, in their own words, on how the program shaped their careers.

Bharat Chauhan was a professional footballer before he joined the Marketing Launchpad. He was placed as a Trainee Analyst on search ads at Publicis Global Delivery.

"They clear your fundamentals across everything, from digital marketing to SEO to email marketing. But in the end, the one sitting in the interview is you."

Badrul Jamali Kanchwala came from offline sales and is now a Media Performance Associate Manager at Publicis Global Delivery.

"People who joined as interns became executives after their internship, whereas people from Kraftshala were hired directly as executives, because their learning phase was considered complete."

Sahil Mirza is an analyst at Publicis heading toward associate manager. He credits his edge to the human skills training as much as the tools.

"You come out far more evolved and knowledgeable. Your understanding is greater than the peers you'll work with, and you'll be respected for it."

Is it worth the fee?

The Marketing Launchpad costs ₹1,64,000 + 18% GST (₹1,93,520 in total), with EMIs from ₹6,932/month and a ₹30,000 merit-based scholarship for the top 5% of applicants. Against an average salary of ₹5.5 LPA, the first-year pay is about 2.8 times the fee - so most students earn back the cost within their first year of work.

There's also the 8X Impact scholarship for talented students from low-income families. They pay 20% of the fee upfront and repay the rest, interest-free, only after landing a ₹4.5 LPA+ job. It's a scholarship for those who qualify on merit and need, not a general pay-later plan.

Who should skip it?

Kraftshala is a poor fit if you want a quick certificate with little effort. The program is immersive and the projects are hands-on, which is the whole point - but it means you have to commit. If you're not ready to do real project work and weekly assessments, a lighter self-paced course would suit you better.

So, is Kraftshala good for a digital marketing career?

For someone who wants to build a real career in digital marketing, yes. The placement rate is high and backed by a refund, alumni work at the brands most marketers aim for, the roles come with clear room to grow, and the part-time option means you don't have to quit your job to start. If you're ready to put in the work, Kraftshala's Marketing Launchpad is one of the more reliable ways into the field in 2026.

Frequently asked questions

Is Kraftshala good for a digital marketing career?

Yes. Its Marketing Launchpad places 94% of students - 3,300+ so far - at brands like Google, Meta, Amazon and Publicis, in roles such as performance marketing analyst and SEO analyst, starting at an average of ₹5.5 LPA with clear room to grow.

What jobs can I get after Kraftshala's Marketing Launchpad?

Common starting roles include performance marketing analyst, digital marketing analyst, SEO analyst, e-commerce marketing and content roles. Many alumni move up to specialist or associate manager level within two to three years.

Can I do Kraftshala while working full-time?

Yes. The Marketing Launchpad has a part-time version (11 months) with Sunday and evening classes, alongside the 6-month full-time version. The course and placement support are the same in both.

How much can I earn after Kraftshala?

The average package is ₹5.5 LPA, with the highest at ₹10.4 LPA for freshers and up to ₹16 LPA for those who join with relevant experience. Salaries rise further as you move into specialist and manager roles.

Does Kraftshala help with placement?

Yes. Students apply through Kraftshala's hiring pool of 800+ partners, get mock interviews with feedback, and are covered by a refund of 60% of the fee if their offer is below ₹4.5 LPA.

Will AI replace digital marketing jobs?

It's more likely to change the work than replace it - AI handles routine reporting so marketers focus on strategy. Kraftshala teaches AI tools across its modules to prepare students for this shift.