All Founders Stories
Sachin Bansal

Sachin Bansal

CEO, Cofounder at Navi

buildd tags

Quit job to start Does code

Quick stats

$1.3B Net wealth 40 Yrs Age 2018 Year of founding


2005-2006 Techspan 2006-2007 Senior Software Engineer, AWS 2007-2018 CEO & Co-Founder, Flipkart 2018-Present CEO & Co-Founder, Navi


B.Tech. Computer Science, IIT Delhi

Personal Information

Partner Priya Bansal Children 1

The Background

Sachin and Binny Bansal (not related) had both grown up in Chandigarh and studied at IIT-Delhi, but only became close friends when they started working at Amazon's offices in Bengaluru. Fed up of their mundane jobs, they decided to resign and build their own e-commerce platform.‍

The Spark

They wanted to capitalise on the booming e-commerce space in India. Since they shared a love for books, they started Flipkart as a website where one could buy books and get them delivered to their doorstep. They did this by using their own savings of ₹4 Lakhs, which was mostly spent on building & hosting the website. “In the beginning it was a two-man show. We did everything ourselves,” says Sachin Bansal. Binny and he spent the second half of 2007 writing code for the site, picking up books from local book shops, responding to customer queries and making deliveries. Flipkart’s early period was marked by a series of setbacks, travails, and near-blunders. They failed to convince any of their friends to join them, and investors told them they were wasting their time.‍

Light at the End

Finally, in 2009, after 18 months of trying, they managed to convince a small investment firm to pledge $1 million. In the months that followed, they managed to grow their users at a fast pace owing to the innovative 'Cash on Delivery' payments option and their excellent customer service. This attracted interest from a hedge fund in New York, who decided to pump $10 million. Spurred by the new-found riches, Flipkart was able to add new product categories, cut prices, and expand its delivery reach. This resulted in their business doubling every few months, and investors kept pumping hundreds of millions of dollars to further accelerate their growth.


You'll love these stories too!

Mark Zuckerberg

Mark Zuckerberg

Meta Platforms
Mark Zuckerberg Started on the side Does code

Check out these failed startup stories!





Here are some interesting case studies!

Pay Per Sale
Hrishikesh Pardeshi
Hrishikesh Pardeshi

Pay Per Sale

Learn about the pay per sale marketing model, formula, tools, and best practices

Anjali Vanga
are talking about this