Your startup's marketing doesn't need to be fancy, it just needs to be effective.

Focus on what's "hot" in marketing vs what "works" for your startup.


Anisha Gupta

When I feel like I have to build something fancy for my startup, I just look at Amazon's home page. Amazon does thousands of A/B tests a day to see what content and website structure works best and they have a very simple and intuitive site. So if it's good enough for them, it's good enough for me. Coming to marketing, I love content-led SEO. You write high quality content for your readers & optimise for Google, and you're golden. Age-old technique, nothing fancy but works all the time :)

Articles related to this lesson

Myntra's SEO strategy to get 43.8M monthly organic traffic!
Myntra's SEO strategy to get 43.8M monthly organic traffic!
How Amul became an advertising ICON despite spending only 1% of sales on ads
How Amul became an advertising ICON despite spending only 1% of sales on ads
BookMyShow's SEO strategy to make 88.9M monthly traffic!
BookMyShow's SEO strategy to make 88.9M monthly traffic!

Myntra's SEO strategy to get 43.8M monthly organic traffic!

Don't focus on what's "hot" in marketing. Instead, focus on what "works" for your startup.

How Amul became an advertising ICON despite spending only 1% of sales on ads

Don't focus on what's "hot" in marketing. Instead, focus on what "works" for your startup.

BookMyShow's SEO strategy to make 88.9M monthly traffic!

Don't focus on what's "hot" in marketing. Instead, focus on what "works" for your startup.

Anisha Gupta
Anisha Gupta

When I feel like I have to build something fancy for my startup, I just look at Amazon's home page. Amazon does thousands of A/B tests a day to see what content and website structure works best and they have a very simple and intuitive site. So if it's good enough for them, it's good enough for me. Coming to marketing, I love content-led SEO. You write high quality content for your readers & optimise for Google, and you're golden. Age-old technique, nothing fancy but works all the time :)