Startup analysis, tutorials & actionable lessons from real entrepreneurs

Bootstrap to IPO: How EaseMyTrip managed to stay profitable during COVID?

Bootstrap to IPO: How EaseMyTrip managed to stay profitable during COVID?

EaseMyTrip, the 2nd largest online travel portal in India, made INR 100 Cr in profits in FY22 and has managed to stay profitable for 13 years. Even during the pandemic! So, what is the SECRET behind their success?

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Unacademy IPL Ads Spend - Was the 40 Cr ads spent worth it?

Unacademy IPL Ads Spend - Was the 40 Cr ads spent worth it?

Unacademy spent over 40 Cr on IPL ads this year. But, with 1000 employees laid off and an ongoing funding crunch, was the spent worth it? Let's find out!

Economic downturns can separate well-run startups from "hacks"

Economic downturns can separate well-run startups from "hacks"

It seems like the jolly old summer party for Indian startups is about to end. And, the WINTER is COMING! Let's analyze the trend of layoffs and VCs advise to "prepare for the worst!".

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BankBazaar's SEO strategy to get 22.6M monthly organic traffic!

BankBazaar's SEO strategy to get 22.6M monthly organic traffic!

BankBazaar employs a clever SEO strategy that doesn't require them to write tons of content, and still gets them millions of users!

Netflix Marketing Strategy - Learn Netflix's modern marketing mantra!

Netflix Marketing Strategy - Learn Netflix's modern marketing mantra!

Netflix is a marketing genius! They nail SEO, Social Media marketing, & create incredible data-driven viral campaigns. Let's learn about the Netflix marketing strategy!

How we used SEO & programming to get 1M monthly traffic!

How we used SEO & programming to get 1M monthly traffic!

SEO can be an effort-intensive process. But, programming + SEO can quickly create 1000s of SEO-optimized pages! Here's all you need to know about programmatic SEO.

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Why Swiggy Genie was shut down in Mumbai, Bangalore & Hyderabad?

Why Swiggy Genie was shut down in Mumbai, Bangalore & Hyderabad?

When Swiggy suddenly shut down its Genie across Mumbai, Bangalore & Hyderabad, due to delivery person shortage, we got curious to know how BIG this problem is.

How Ads can save Netflix's decline & bring $4B additional revenue!

How Ads can save Netflix's decline & bring $4B additional revenue!

For the first time since its early startup days in 2009, Netflix has lost users — 200K in Q1, 2022. But, “ads” can SAVE this streaming giant. Here’s how!

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Myntra's SEO strategy to get 43.8M monthly organic traffic!

Myntra's SEO strategy to get 43.8M monthly organic traffic!

"Rich Results" is the new shiny thing in the world of SEO! Here's how Myntra manages to get featured rich results on Google!

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How Zerodha grew to 6.5M daily active users, with ZERO VC money?

How Zerodha grew to 6.5M daily active users, with ZERO VC money?

Let's find out all the strategies Zerodha used to grow to 6.5M users without taking any VC money!

India's newest ed-tech, unicorn startup is the opposite of BYJU's!

India's newest ed-tech, unicorn startup is the opposite of BYJU'S!

LEAD School is India's latest ed-tech unicorn, but unlike BYJU'S it aims to rebuild the traditional education system & not disrupt it! Let's learn all about it!

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Not everyone gets it! - CRED's Ad Spend

Is Kunal Shah a visionary whose vision "Not everyone gets" OR is he just burning a ridiculous amount of cash because he can? Let's analyze CRED's ad spend in detail!

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SEO Wars: Zomato & Swiggy's SEO strategy to get millions of organic users! - Part 2

SEO Wars: Zomato & Swiggy's SEO strategy to get millions of organic users! - Part 2

Zomato get's 6x traffic of Swiggy! So, how exactly does Zomato beat Swiggy to rule Google? Well, lets find out!

SEO Wars: Zomato & Swiggy's SEO strategy to get millions of organic users! - Part 1

SEO Wars: Zomato & Swiggy's SEO strategy to get millions of organic users! - Part 1

Swiggy & Zomato are very similar startups but their SEO strategy is very different. So, let's probe into their strategies to learn what works and what doesn't!

Tata's new Super App will compete with Amazon, Jio & Flipkart!

Tata's new Super App will compete with Amazon, Jio & Flipkart!

How has this 153 year old company stayed relevant in the "Age of Startup" & how does its latest Super App play into this?

Elon Musk buys 9.2% of Twitter stake for free speech!?

Elon Musk buys 9.2% of Twitter stake for free speech!?

Elon Musk just bought 9.2% Twitter stake for ~$3B. This makes Musk's ownership of Twitter 4x that of Jack Dorsey's. But, is this all just for an EDIT button or is Musk planning something BIG?

Meesho Business Model - how Meesho makes money?

Meesho Business Model - how Meesho makes money?

What happens when you combine the modern e-commerce marketplace model & a social media app? You get Meesho! Created by 2 IITD grads, Meesho blew up in a very short period of time. What how exactly does it make money? Well, learn all about Meesho's business mode in this article!

HubSpot's SEO strategy to get 13M monthly organic traffic!

HubSpot's SEO strategy to get 13M monthly organic traffic!

The modern search engine loves topics more than keywords. So gone are the days when you could get away keyword stuffing. Today, you have to invest in buildd-ing topical authority. So here's how you do it!

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Why is India obsessed with 10-minute delivery startups?

Why is India obsessed with 10-minute delivery startups?

It's raining money for 10-min delivery startups. Zomato is spending almost a billion dollars to bail out BlinkIt. But why? Well, here's a breakdown of all the craze for 10-min delivery!

How an ed-tech startup ran out of money & shut down

How an ed-tech startup ran out of money & shut down

Lido made $1.5M last year. This year, all of a sudden, it was completely shut down. But, why exactly did a well-funded ed-tech startup disappear?

Typeform's SEO strategy to get 106M backlinks!

Typeform's SEO strategy to get 106M backlinks!

Link building is single most important thing you'll work on in your SEO journey. Although, traditional processes are effective but they are tedious. So let's learn how Typeform scaled its link building process!

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SEO 101: How we scaled our startup to 1M monthly traffic!

Our startup, Remote Tools, gets 1M+ monthly visitors via SEO! In the initial days, I had no clue about SEO. But now, SEO is a crucial part of our marketing strategy. So, today, we are sharing all of our kickass SEO SECRETS with you!

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How Glassdoor dominates backlinks through data-driven content

How Glassdoor dominates backlinks through data-driven content

Glassdoor uses user data to create incredibly insightful reports about companies. This SEO strategy has a lot to teach us about using data-driven content.

Facebook loses 250 billion in a single day!

Facebook loses 250 billion in a single day!

Last week Facebook's parent company Meta lost $250B market value in a single day - making it the biggest one-day loss for a US company. Is this a major point of concern for Meta OR just an occasional up & down?

Zapier's SEO Playbook to get 2M organic monthly traffic!

Zapier's SEO Playbook to get 2M organic monthly traffic!

Zapier uses SEO to get a stunning 2M monthly unique visitors to its website. Here's our Zapier SEO playbook that'll teach you ways to drive traffic to your own website!

SEO Masterclass - Canva's strategy that powers 70M+ organic traffic!

SEO Masterclass - Canva's strategy that powers 70M+ traffic!

Canva brilliant SEO strategy that propelled its way to a $40bn valuation. This is a SEO masterclass - narrated with the example of Canva!

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10-minute Unicorns - the new startup rage!

10-minute Unicorns - the new startup rage!

10-minute delivery startups are all the rage at the moment. But did you know this quick delivery market in India is set to grow to $5bn by 2025. Don't believe me? Well, here's a detailed article explaining everything about this space.

How two audiophiles built India's biggest lifestyle brand 🎧

Today, boAt is globally the 5th largest wearables company. It accomplished this magnificent feat in just 5 years. But how did it do it? Well, read on to know all about it.

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Walmart's SEO strategy to get $43B in online sales!

Walmart's SEO strategy to get $43B in online sales!

In 2021, Walmart managed to get $43B USD in online sales - all thanks to this SEO strategy. Read on to know more!

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Image SEO: How a 85-year old fashion business got 2.4M organic traffic

Image SEO: How a 85-year old fashion business got 2.4M organic traffic

Windsor Store - a 100-year old company, launched its online store in 1998. Since then they have laser focused on SEO. But turns out, focusing on this one SEO trick gave them maximum results. Learn all about it in this article.

Adobe's SEO strategy to get 7.5M traffic for a single product! Network of feature pages 🕸️

Adobe's SEO strategy to get 7.5M traffic for a single product! Network of feature pages 🕸️

Adobe has used some smart ideas along the way to generate website traffic. Here's one of them explained.

Amazon Ads — Amazon's new cash cow

Amazon Ads is the rising star of Amazon! It makes as much money for Amazon as its cash cow, AWS. Here's a detailed breakdown of Amazon's most profitable business line.

How to grow your startup by building a newsletter audience

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I want to improve the reach of my LinkedIn posts

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I want to build a marketing website but don't know to code

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7 types of NoCode tools - launch your startup's MVP without Code!

Having experienced the power of NoCode tools and built the stack at Flexiple, I wanted to share how you can leverage it to build almost every aspect of your startup's requirements.

How to use and ace a newsletter?😎

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SEO explained to you like you are a 5-year old 🕵🏻

When we hear about startups, we always are told about the amazing innovation associated with them. This is great but also leads us to ignore certain basics. In this article, I am going to make the case for SEO and break it down to absolutely common speak.