Startup analysis, tutorials & actionable lessons from real entrepreneurs

HDFC journey to becoming India's most profitable bank!

HDFC, founded in 1994, is today's India's largest lender and makes more profits than PSU giant SBI! Here's how they reached the top!

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How two IITB grads scaled BrowserStack to $4B valuation & $200M revenue!

Karthik Sridharan

How two IITB grads scaled BrowserStack to $4B valuation & $200M revenue!

Ritesh Arora & Nakul Aggarwal built BrowserStack, a cross-browser testing software after 2 failed startup attempts. Here's their inspiring story!

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Netflix Marketing Strategy - Learn Netflix's modern marketing mantra!

Hrishikesh Pardeshi

Netflix Marketing Strategy - Learn Netflix's modern marketing mantra!

Netflix is a marketing genius! They nail SEO, Social Media marketing, & create incredible data-driven viral campaigns. Let's learn about the Netflix marketing strategy!

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Hrishikesh Pardeshi

Netflix Marketing Strategy - Learn Netflix's modern marketing mantra!

Netflix is a marketing genius! They nail SEO, Social Media marketing, & create incredible data-driven viral campaigns. Let's learn about the Netflix marketing strategy!

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How we used SEO & programming to get 1M monthly traffic!

Hrishikesh Pardeshi

How we used SEO & programming to get 1M monthly traffic!

SEO can be an effort-intensive process. But, programming + SEO can quickly create 1000s of SEO-optimized pages! Here's all you need to know about programmatic SEO.

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Why Swiggy Genie was shut down in Mumbai, Bangalore & Hyderabad?

Hrishikesh Pardeshi

Why Swiggy Genie was shut down in Mumbai, Bangalore & Hyderabad?

When Swiggy suddenly shut down its Genie across Mumbai, Bangalore & Hyderabad, due to delivery person shortage, we got curious to know how BIG this problem is.

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Myntra's SEO strategy to get 43.8M monthly organic traffic!

Hrishikesh Pardeshi

Myntra's SEO strategy to get 43.8M monthly organic traffic!

"Rich Results" is the new shiny thing in the world of SEO! Here's how Myntra manages to get featured rich results on Google!

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Hrishikesh Pardeshi

Myntra's SEO strategy to get 43.8M monthly organic traffic!

"Rich Results" is the new shiny thing in the world of SEO! Here's how Myntra manages to get featured rich results on Google!

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How Zerodha grew to 6.5M daily active users, with ZERO VC money?

Karthik Sridharan

How Zerodha grew to 6.5M daily active users, with ZERO VC money?

Let's find out all the strategies Zerodha used to grow to 6.5M users without taking any VC money!

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SEO Wars: Zomato & Swiggy's SEO strategy to get millions of organic users! - Part 2

Karthik Sridharan

SEO Wars: Zomato & Swiggy's SEO strategy to get millions of organic users! - Part 2

Zomato get's 6x traffic of Swiggy! So, how exactly does Zomato beat Swiggy to rule Google? Well, lets find out!

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SEO Wars: Zomato & Swiggy's SEO strategy to get millions of organic users! - Part 1

Hrishikesh Pardeshi

SEO Wars: Zomato & Swiggy's SEO strategy to get millions of organic users! - Part 1

Swiggy & Zomato are very similar startups but their SEO strategy is very different. So, let's probe into their strategies to learn what works and what doesn't!

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ByteDance - The world's most valuable startup!

Karthik Sridharan

ByteDance - The world's most valuable startup!

ByteDance - China's attention factory is world's most valuable startup at a valuation of $400 billion. So, how did this Chinese company achieve this feat?

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Elon Musk buys 9.2% of Twitter stake for free speech!?

Hrishikesh Pardeshi

Elon Musk buys 9.2% of Twitter stake for free speech!?

Elon Musk just bought 9.2% Twitter stake for ~$3B. This makes Musk's ownership of Twitter 4x that of Jack Dorsey's. But, is this all just for an EDIT button or is Musk planning something BIG?

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How Wordle became so popular: The anatomy of a viral product

Hrishikesh Pardeshi

How Wordle became so popular: The anatomy of a viral product

Wordle is a VIRAL sensation! It went from 90 to 3M users in just 3 months & was built by a single person! So what's the story here? More importantly, how do you create such a viral product for your startup? Let's find out.

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Typeform's SEO strategy to get 106M backlinks!

Hrishikesh Pardeshi

Typeform's SEO strategy to get 106M backlinks!

Link building is single most important thing you'll work on in your SEO journey. Although, traditional processes are effective but they are tedious. So let's learn how Typeform scaled its link building process!

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SEO 101: How we scaled our startup to 1M monthly traffic!

Karthik Sridharan

SEO 101: How we scaled our startup to 1M monthly traffic!

Our startup, Remote Tools, gets 1M+ monthly visitors via SEO! In the initial days, I had no clue about SEO. But now, SEO is a crucial part of our marketing strategy. So, today, we are sharing all of our kickass SEO SECRETS with you!

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Spotify vs Artists - Is Spotify really the VILLAIN?

Karthik Sridharan

Spotify vs Artists - Is Spotify really the VILLAIN?

Spotify has faced quite a lot of heat from listeners and artists due to recent controversies. It lost $2B & its share price dropped by 25%. Let's find out why artists dislike Spotify!

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How Glassdoor dominates backlinks through data-driven content

Karthik Sridharan

How Glassdoor dominates backlinks through data-driven content

Glassdoor uses user data to create incredibly insightful reports about companies. This SEO strategy has a lot to teach us about using data-driven content.

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SEO Masterclass - Canva's strategy that powers 70M+ traffic!

Karthik Sridharan

SEO Masterclass - Canva's strategy that powers 70M+ traffic!

Canva brilliant SEO strategy that propelled its way to a $40bn valuation. This is a SEO masterclass - narrated with the example of Canva!

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10-minute Unicorns - the new startup rage!

Hrishikesh Pardeshi

10-minute Unicorns - the new startup rage!

10-minute delivery startups are all the rage at the moment. But did you know this quick delivery market in India is set to grow to $5bn by 2025. Don't believe me? Well, here's a detailed article explaining everything about this space.

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Walmart's SEO strategy to get $43B in online sales!

Hrishikesh Pardeshi

Walmart's SEO strategy to get $43B in online sales!

In 2021, Walmart managed to get $43B USD in online sales - all thanks to this SEO strategy. Read on to know more!

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Adobe's SEO strategy to get 7.5M traffic for a single product! Network of feature pages 🕸️

Hrishikesh Pardeshi

Adobe's SEO strategy to get 7.5M traffic for a single product! Network of feature pages 🕸️

Adobe has used some smart ideas along the way to generate website traffic. Here's one of them explained.

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Hrishikesh Pardeshi

Amazon Ads — Amazon's new cash cow

Amazon Ads is the rising star of Amazon! It makes as much money for Amazon as its cash cow, AWS. Here's a detailed breakdown of Amazon's most profitable business line.

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Hrishikesh Pardeshi

Amazon Ads — Amazon's new cash cow

Amazon Ads is the rising star of Amazon! It makes as much money for Amazon as its cash cow, AWS. Here's a detailed breakdown of Amazon's most profitable business line.

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Karthik Sridharan

I want to find my first paying customer

COMING SOON

7 types of NoCode tools - launch your startup's MVP without Code!

Hrishikesh Pardeshi

7 types of NoCode tools - launch your startup's MVP without Code!

Having experienced the power of NoCode tools and built the stack at Flexiple, I wanted to share how you can leverage it to build almost every aspect of your startup's requirements.

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Hrishikesh Pardeshi

7 types of NoCode tools - launch your startup's MVP without Code!

Having experienced the power of NoCode tools and built the stack at Flexiple, I wanted to share how you can leverage it to build almost every aspect of your startup's requirements.

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SEO explained to you like you are a 5-year old 🕵🏻

Hrishikesh Pardeshi

SEO explained to you like you are a 5-year old 🕵🏻

When we hear about startups, we always are told about the amazing innovation associated with them. This is great but also leads us to ignore certain basics. In this article, I am going to make the case for SEO and break it down to absolutely common speak.

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HDFC journey to becoming India's most profitable bank!

How two IITB grads scaled BrowserStack to $4B valuation & $200M revenue!

Netflix Marketing Strategy - Learn Netflix's modern marketing mantra!

Netflix Marketing Strategy - Learn Netflix's modern marketing mantra!

How we used SEO & programming to get 1M monthly traffic!

Why Swiggy Genie was shut down in Mumbai, Bangalore & Hyderabad?

Myntra's SEO strategy to get 43.8M monthly organic traffic!

Myntra's SEO strategy to get 43.8M monthly organic traffic!

How Zerodha grew to 6.5M daily active users, with ZERO VC money?

SEO Wars: Zomato & Swiggy's SEO strategy to get millions of organic users! - Part 2

SEO Wars: Zomato & Swiggy's SEO strategy to get millions of organic users! - Part 1

ByteDance - The world's most valuable startup!

Elon Musk buys 9.2% of Twitter stake for free speech!?

How Wordle became so popular: The anatomy of a viral product

Typeform's SEO strategy to get 106M backlinks!

SEO 101: How we scaled our startup to 1M monthly traffic!

Spotify vs Artists - Is Spotify really the VILLAIN?

How Glassdoor dominates backlinks through data-driven content

SEO Masterclass - Canva's strategy that powers 70M+ traffic!

10-minute Unicorns - the new startup rage!

Walmart's SEO strategy to get $43B in online sales!

Adobe's SEO strategy to get 7.5M traffic for a single product! Network of feature pages 🕸️

Amazon Ads — Amazon's new cash cow

Amazon Ads — Amazon's new cash cow

I want to find my first paying customer

7 types of NoCode tools - launch your startup's MVP without Code!

7 types of NoCode tools - launch your startup's MVP without Code!

SEO explained to you like you are a 5-year old 🕵🏻