Startup analysis, tutorials & actionable lessons from real entrepreneurs

After Twitter's Parag Aggarwal, a new Indian CEO will sit on YouTube's throne!

Neal Mohan joins the ranks of a long list of famous Indian-origin CEOs of multinational companies in the US, after he was appointed as the CEO of YouTube on Friday!

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Karthik Sridharan

OYO vs Airbnb: How OYO manages to get 4.3x the traffic of Airbnb!?

OYO and Airbnb compete to sell hotel lodgings and stays in India. One of their biggest customer source is SEO. But, OYO gets 4 times the traffic of Airbnb in the same region. Let's learn how they do it!

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Will BYJU'S decision to stop ICC, BCCI & FIFA branding partnerships push it to profitability?

Karthik Sridharan

Will BYJU'S decision to stop ICC, BCCI & FIFA branding partnerships push it to profitability?

In FY21, BYJU'S spent ~Rs 2000 Cr on advertisements while making Rs 2280 Cr revenue! Now, its aiming to turn profitable. But, how will it achieve this?

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How BharatPe's INR 5594 crore loss making business relies on a risky foundation?!

Hrishikesh

How BharatPe's INR 5594 crore loss making business relies on a risky foundation?!

BharatPe is a $2.85B company that has raised $680M in just 4 years. This year it made INR 5594 crore losses! Let's explore BharatPe's business model in detail!

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How did Falguni Nayar scale Nykaa from ZERO to a $13 billion startup?

Karthik Sridharan

How did Falguni Nayar scale Nykaa from ZERO to a $13 billion startup?

Nykaa is one of the only profitable e-commerce platforms in India and it makes INR 3803 crore revenue. Let's learn how Nayar turned Nykaa into a massive success!

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How Shark Anupam Mittal captures 750K users/month on Google?

Hrishikesh

How Shark Anupam Mittal captures 750K users/month on Google?

Learn the 4 step SEO model with the help of Shaadi.com to buildd programmatically generated pages that target high conversion keywords for your startup!

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How SHARK Amit Jain gets 32.2M users every month to CarDekho via SEO?!

Hrishikesh

How SHARK Amit Jain gets 32.2M users every month to CarDekho via SEO?!

CarDekho is $1.2 billion dollar company that makes Rs. 1597 Cr in revenue! But, how did this internet startup NAIL the SEO channel to get 32.2M users?

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Jet Airways gets the green flag to make a comeback! But, why did Jet Airways fail?

Karthik Sridharan

Jet Airways gets the green flag to make a comeback! But, why did Jet Airways fail?

Jet Airways Downfall: How crushing debt, SpiceJet and Indigo killed India’s oldest private airlines? And, will it finally make a comeback?

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Hrishikesh

Godrej's 126-year journey from building locks and safes to rockets launchers and satellites!

A young lawyer Ardeshir Godrej built a lock making business in 1897. Today that business is a global conglomerate celebrating its 126 year long run! This is the story of Godrej!

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Karthik Sridharan

How DMart cracked the grocery market to become the most profitable grocer in India?!

DMart's business model is extremely SKILLED at squeezing every little inch of profit margin. Here's how it compares to its biggest competitor Reliance Retail!

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Hrishikesh

How Slack went from 0 to $1B valuation in just 8 months?!

Slack, from day 1, has been obsessed with their customers. Here's how their obsession helped them go from ZERO to $1B valuation in just 8 months!

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How NoCode helped 4 non-tech founders buildd their dream projects quickly and affordably?!

Karthik Sridharan

How NoCode helped 4 non-tech founders buildd their dream projects quickly and affordably?!

NoCode tools can be life-changing for a non-tech founder. Here are 4 examples of how NoCode can help you buildd your dream startup without writing code!

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How SpaceX, Amazon, Zerodha and DoorDash use First Principles Thinking to problem solve?!

Hrishikesh

How SpaceX, Amazon, Zerodha and DoorDash use First Principles Thinking to problem solve?!

First Principles Thinking is a super powerful tool for innovating and problem solving. Let's learn how to use First Principles Thinking with these 5 examples.

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The Michelin Star Empire: How a tyre company sets the standard for culinary excellence?

Karthik Sridharan

The Michelin Star Empire: How a tyre company sets the standard for culinary excellence?

Michelin is the 2nd largest tyre company in the world. But, it's more famous for giving stars to restaurants. Now the question is, does the Michelin guide business actually sell more tyres? Well, let's find out!

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Buildd an SEO blog in just 2 years that makes $120K revenue per year from your home!

Hrishikesh

Buildd an SEO blog in just 2 years that makes $120K revenue per year from your home!

Solo entrepreneurship is a great way to make some passive income on the side. Let's learn how to buildd a simple SEO blog and monetize it to $120K revenue!

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How iD Fresh gained customer trust through a genius marketing experiment!

Karthik Sridharan

How iD Fresh gained customer trust through a genius marketing experiment!

Starting out with just INR 50,000, iD was in trouble. Customer's didn't trust their products. So, they built Trust Shops. The best part? These Trust Shops are profitable! Let's get into it!

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How Hotstar fixed its SEO to gain 60M+ organic monthly traffic and $200M+ revenue!

Karthik Sridharan

How Hotstar fixed its SEO to gain 60M+ organic monthly traffic and $200M+ revenue!

Hotstar follows the "user-centric optimization" strategy and worked on its technical SEO & site structure to rank for millions of keywords. Here's how they did it!

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How a product manager built a SaaS survey product on a $38 NoCode stack in just a few months?

Hrishikesh

How to buildd a SaaS survey product on a $38 NoCode stack in just a few months?

Josh Hofstad, a product manager based in Berlin built 2 products Serenifits & English Speaking Jobs of a less than $100 tech stack. Let's learn how!

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How to buildd a quality SaaS startup on a $500/month NoCode tech stack!

Karthik Sridharan

How to buildd a quality SaaS startup on a $500/month NoCode tech stack!

James Devonport used NoCode to efficiently de-risk the process of buildd-ing a high quality SaaS startup using a $500/month NoCode tech stack!

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FTX crash explained - 30-year-old MIT grad loses $16B in 10 days!

Hrishikesh

FTX crash explained - 30-year-old MIT grad loses $16B in 10 days!

How FTX went from a 2nd largest crypto exchange & $32B valuation to becoming bankrupt in less than 2 weeks?

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I built a recruitment software in 2.5 months and scaled it to $100k+ revenue using NoCode!

Hrishikesh

I built a recruitment software in 2.5 months and scaled it to $100k+ revenue using NoCode!

FiveTeams, a recruitment startup makes $100,000+ revenue, gets 30K organic traffic and was built on a €500/month NoCode tech stack!

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How 2 friends built a fintech startup on a $320/month NoCode tech stack!

Hrishikesh

How 2 friends built a fintech startup on a $320/month NoCode tech stack!

Building a global asset management fintech startup just using 11 NoCode tools, in a month, with a $320/month NoCode tech stack!

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How CricBuzz gets 398 million monthly traffic & makes $7.8M revenue!?

Karthik Sridharan

How CricBuzz gets 398 million monthly traffic & makes $7.8M revenue!?

CricBuzz is one of the most visited websites on Google with 398 million monthly traffic. Let's learn how they did it!

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This startup did programmatic SEO with NoCode on $50/mo stack!

Karthik Sridharan

This startup did programmatic SEO with NoCode on $50/mo stack!

You can get thousands of visitors using Programming + SEO. But, what if I told you that you could buildd a programmatic SEO website without writing a single line of code. Here's how!

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Karthik Sridharan

A marketer scales his startup to $50k MRR on a $500 NoCode stack!

Erman and his team built Analyzify in just 5 months and scaled it to $50K MRR in 1.5 years. Let's learn how they used NoCode tools to buildd a successful startup!

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How Maggi won 60% market share and turned Indians into Maggiholics!?

Hrishikesh

How Maggi won 60% market share and turned Indians into Maggiholics!?

Maggi originated in 1880s Switzerland and 100 years later it came to India with Nestle! Today it's India's most LOVED brand. Here's how they did it!

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How a school dropout built India's biggest idli-dosa batter business to INR 2000 Cr!?

Hrishikesh

How a school dropout built India's biggest idli-dosa batter business to INR 2000 Cr!?

iD fresh foods started with a small 50 sq ft kitchen and INR 50,000 investment. Today, its a INR 2000 crore business. Here's their story!

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How Amul became an advertising ICON despite spending only 1% of sales on ads

Hrishikesh

How Amul became an advertising ICON despite spending only 1% of sales on ads

AMUL is the long standing FMCG giant in India which made Rs 61,000 Cr ($7.6B) revenue in FY22! But, how did this company achieve this feat by only spending 1% of its sales on advertising. Well, let's find out!

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How Moneycontrol gets 62M+ traffic through their brilliant SEO strategy?

Karthik Sridharan

How Moneycontrol gets 62M+ traffic through their brilliant SEO strategy?

Moneycontrol's data-backed pages are traffic and links magnet! Let's learn how these pages help Moneycontrol get 62M+ traffic.

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HDFC journey to becoming India's most profitable bank!

Hrishikesh

HDFC journey to becoming India's most profitable bank!

HDFC, founded in 1994, is today's India's largest lender and makes more profits than PSU giant SBI! Here's how they reached the top!

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Karthik Sridharan

Why Apple stocks usually fall on the day new products are launched

Since its first launch in 2007, Apple stocks have fallen 75% of the time on its iPhone (new version) launch day. So what seems like a positive occassion, why does Apple's stock behave this way? Well, let's find out!

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Karthik Sridharan

Jockey's GENIUS marketing strategy to create an underwear brand

Jockey made $466M in revenue in India! That's combined the revenue of Rupa ($287M) and Lux ($184M). Here's their brilliant marketing strategy!

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FirstCry: How a profitable Unicorn wins over Indian parents

Karthik Sridharan

FirstCry: How a profitable Unicorn wins over Indian parents

Among all loss making UNICORNS, FirstCry a e-commerce store selling items for newborns is pumping incredible profit numbers. They generated INR 215 Cr profits! Let's understand their business strategy!

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The IKEA Food Effect: How a Swedish restaurant made IKEA even more successful

Karthik Sridharan

The IKEA Food Effect: How a Swedish restaurant made IKEA even more successful

IKEA made $2.5B selling food in their physical stores. Here's how selling food drives furniture sales for IKEA!

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Tanishq's masterstroke to capture India's gold market

Karthik Sridharan

Tanishq's masterstroke to capture India's gold market

In 2000-01, Tanishq was a loss making company with Rs 150 crores down the drain. Today, it's Tata's crown JEWEL with 23,268 crores in revenue. Here's how Tanishq flipped it's fate!

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How HUL powers rural growth by empowering women

Karthik Sridharan

How HUL powers rural growth by empowering women

HUL clocked a turnover of 50,336 crores in FY22. Today we'll explore how HUL put its mark in rural India through a CSR initiative called Project Shakti and in turn earned 20,000 crores in revenue!

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How Cult.fit gets 400K monthly organic traffic via SEO?

Karthik Sridharan

How Cult.fit gets 400K monthly organic traffic via SEO?

Cult.fit is a huge fitness brand that made INR 160 crores in FY21! They get 43% of their traffic using Google search with a brilliant SEO strategy. Let's find out what it is!

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How Fevicol became a monopoly, and dominates the adhesives industry

Hrishikesh

How Fevicol became a monopoly, and dominates the adhesives industry

In 63 years, Pidilite with the help of its STAR product Fevicol built a monopoly in the adhesive industry. Here's their innovative strategy to get ~70% market share!

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WhatsApp for Business: Meta’s Cash Cow or Dead Wood?

Karthik Sridharan

WhatsApp for Business: Meta’s Cash Cow or Dead Wood?

WhatsApp has 2 billion monthly active users, but it's a completely free app. So, how does Meta make money from it? Well, the answer is Whatsapp for Business. Let's find out all about it!

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How Dream11 makes Rs 2554 Cr in revenue & Rs 327 Cr in profits?

Hrishikesh

How Dream11 makes Rs 2554 Cr in revenue & Rs 327 Cr in profits?

How Dream11 BURNS Rs 1250 Cr cash on ads but still makes Rs 327 Cr in profits? Let's find out!

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How Asian Paints became a monopoly, acing inventory and supply chain!

Hrishikesh

How Asian Paints became a monopoly, acing inventory and supply chain!

Asian Paints, the largest paints company in India, makes 3x the revenue and 4x the profits of Berger Paints, the 2nd largest company. Here's their brilliant strategy!

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Zoho's 25-year journey to become a bootstrapped, profitable, billion dollar startup!

Karthik Sridharan

Zoho's 25-year journey to become a bootstrapped, profitable, billion dollar startup!

Zoho's journey is a MASTERCLASS on building a startup, hiring, marketing and how you can buildd your dream life! Let's dig in!

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Zomato marketing strategy - How Zomato drives 1.5 million orders every day?

Karthik Sridharan

Zomato marketing strategy - How Zomato drives 1.5 million orders every day?

The groundbreaking shift of users towards online food delivery is partly thanks to Zomato's subtle but effective marketing strategy. Let's learn about the Zomato marketing strategy!

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How did Jeff Bezos scale Amazon to $1.1 trillion, with less than 10% profits?

Karthik Sridharan

How did Jeff Bezos scale Amazon to $1.1 trillion, with less than 10% profits?

At Jeff Bezos's Amazon, it's always DAY 1. This has helped them grow to a trillion dollar company with less than 10% profits. Here's how!

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How two IITB grads scaled BrowserStack to $4B valuation & $200M revenue!

Karthik Sridharan

How two IITB grads scaled BrowserStack to $4B valuation & $200M revenue!

Ritesh Arora & Nakul Aggarwal built BrowserStack, a cross-browser testing software after 2 failed startup attempts. Here's their inspiring story!

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Bootstrapped startup Zerodha beat VC-backed Upstox to become the largest stock broker in India!

Karthik Sridharan

Bootstrapped startup Zerodha beat VC-backed Upstox to become the largest stock broker in India!

Zerodha & Upstox seem like similar businesses on the surface, but, in FY21, Zerodha made Rs 1122 Cr profits, while Upstox made Rs 72 Cr losses. Let's understand what went wrong for Upstox!

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MakeMyTrip's simple TRICK to get ~34M monthly traffic!

Karthik Sridharan

MakeMyTrip's simple TRICK to get ~34M monthly traffic!

MakeMyTrip consistently ranks at the top for high volume travel related keywords on Google. Let's learn it's simple strategy to replicate its success and get millions of user traffic!

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How Indigo beat Kingfisher, Jet Airways & SpiceJet to stay profitable for 10 years!?

Karthik Sridharan

How Indigo beat Kingfisher, Jet Airways & SpiceJet to stay profitable for 10 years!?

How did a baby company like Indigo manage to stay profitable for 10 years? And, even beat the industry giants to acquire its ~60% share & "monopoly" status?

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ClearTax's brilliant SEO strategy to get 8.3M traffic!

Karthik Sridharan

ClearTax's brilliant SEO strategy to get 8.3M traffic!

ClearTax made INR 120 crores in revenue & gets 8.3M traffic all thanks to its brilliant SEO strategy! Let's learn their brilliant strategy!

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BookMyShow's SEO strategy to make 88.9M monthly traffic!

Hrishikesh

BookMyShow's SEO strategy to make 88.9M monthly traffic!

BookMyShow's SEO strategy is a MASTERCLASS on how to implement SEO to drive massive traffic to your website. It get's 88.9M monthly traffic and has 1M+ backlinks. Here's their strategy!

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How Wingify bootstrapped to $20M in revenue!

Hrishikesh

How Wingify bootstrapped to $20M in revenue!

When Paras Chopra launched Wingify, his goal was to make Rs 50K/mo. But, just in 18 months, this bootstrapped startup made its first MILLION dollars! Here's their story!

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How Physics Wallah became the only profitable ed-tech unicorn startup?

Karthik Sridharan

How Physics Wallah became the only profitable ed-tech unicorn startup?

Physics Wallah generated INR 350 Cr in FY22 with a profit of over INR ~7 Cr in FY21. Now they've raised $100M at a valuation of $1.1 billion dollars. Let's understand how they achieved this feat!

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How this $4B bootstrapped profitable startup uses SEO to get 500K+ traffic?

Karthik Sridharan

How this $4B bootstrapped profitable startup uses SEO to get 500K+ traffic?

BrowserStack's user base of developer benefit a ton from their in-depth content and its also a goldmine for SEO. Let's learn all about it!

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ONDC Explained : How this UPI-like network will break the rule of e-commerce monopolies in India?

Hrishikesh

ONDC Explained : How this UPI-like network will break the rule of e-commerce monopolies in India?

Indian governments latest initiative is a network called ONDC that aims to connect all e-commerce players. But, how will this network work? And, is it really similar to UPI?

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Bootstrap to IPO: How EaseMyTrip managed to stay profitable during COVID?

Karthik Sridharan

Bootstrap to IPO: How EaseMyTrip managed to stay profitable during COVID?

EaseMyTrip, the 2nd largest online travel portal in India, made INR 100 Cr in profits in FY22 and has managed to stay profitable for 13 years. Even during the pandemic! So, what is the SECRET behind their success?

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Unacademy IPL Ads Spend - Was the 40 Cr ads spent worth it?

Karthik Sridharan

Unacademy IPL Ads Spend - Was the 40 Cr ads spent worth it?

Unacademy spent over 40 Cr on IPL ads this year. But, with 1000 employees laid off and an ongoing funding crunch, was the spent worth it? Let's find out!

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IRCTC: Breaking down India's top monopoly business by the numbers

Hrishikesh

IRCTC: Breaking down India's top monopoly business by the numbers

IRCTC earns ~2200 Cr in revenue, with 40% profits! Such high margins are unheard of, in e-commerce. So, here's a business break down of this government controlled monopoly.

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Economic downturns can separate well-run startups from "hacks"

Karthik Sridharan

Economic downturns can separate well-run startups from "hacks"

It seems like the jolly old summer party for Indian startups is about to end. And, the WINTER is COMING! Let's analyze the trend of layoffs and VCs advise to "prepare for the worst!".

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BankBazaar's SEO strategy to get 22.6M monthly organic traffic!

Karthik Sridharan

BankBazaar's SEO strategy to get 22.6M monthly organic traffic!

BankBazaar employs a clever SEO strategy that doesn't require them to write tons of content, and still gets them millions of users!

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Netflix Marketing Strategy - Learn Netflix's modern marketing mantra!

Hrishikesh

Netflix Marketing Strategy - Learn Netflix's modern marketing mantra!

Netflix is a marketing genius! They nail SEO, Social Media marketing, & create incredible data-driven viral campaigns. Let's learn about the Netflix marketing strategy!

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How we used SEO & programming to get 1M monthly traffic!

Hrishikesh

How we used SEO & programming to get 1M monthly traffic!

SEO can be an effort-intensive process. But, programming + SEO can quickly create 1000s of SEO-optimized pages! Here's all you need to know about programmatic SEO.

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Why Swiggy Genie was shut down in Mumbai, Bangalore & Hyderabad?

Hrishikesh

Why Swiggy Genie was shut down in Mumbai, Bangalore & Hyderabad?

When Swiggy suddenly shut down its Genie across Mumbai, Bangalore & Hyderabad, due to delivery person shortage, we got curious to know how BIG this problem is.

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How Ads can save Netflix's decline & bring $4B additional revenue!

Karthik Sridharan

How Ads can save Netflix's decline & bring $4B additional revenue!

For the first time since its early startup days in 2009, Netflix has lost users — 200K in Q1, 2022. But, “ads” can SAVE this streaming giant. Here’s how!

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Myntra's SEO strategy to get 43.8M monthly organic traffic!

Hrishikesh

Myntra's SEO strategy to get 43.8M monthly organic traffic!

"Rich Results" is the new shiny thing in the world of SEO! Here's how Myntra manages to get featured rich results on Google!

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How did No-code platform Webflow go from bankruptcy to a $4B valuation on their 4th try?

Hrishikesh

How did No-code platform Webflow go from bankruptcy to a $4B valuation on their 4th try?

In deep debt of $60,000 dollars, with 2 kids and a near brush with bankruptcy, Webflow founder, Vlad Magdalin, persisted for over 10 years to bring his dream project to life!

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How Zerodha grew to 6.5M daily active users, with ZERO VC money?

Karthik Sridharan

How Zerodha grew to 6.5M daily active users, with ZERO VC money?

Let's find out all the strategies Zerodha used to grow to 6.5M users without taking any VC money!

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How Zerodha transformed a 145-year-old broking industry?

Hrishikesh

How Zerodha transformed a 145-year-old broking industry?

Zerodha, a unicorn, bootstrapped startup saw record high revenue in FY22. It's profits jumped by 50% with ZERO money spent on marketing. So, how did it do this? Let's find out!

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India's newest ed-tech, unicorn startup is the opposite of BYJU's!

Hrishikesh

India's newest ed-tech, unicorn startup is the opposite of BYJU'S!

LEAD School is India's latest ed-tech unicorn, but unlike BYJU'S it aims to rebuild the traditional education system & not disrupt it! Let's learn all about it!

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Hrishikesh

Not everyone gets it! - CRED's Ad Spend

Is Kunal Shah a visionary whose vision "Not everyone gets" OR is he just burning a ridiculous amount of cash because he can? Let's analyze CRED's ad spend in detail!

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SEO Wars: Zomato & Swiggy's SEO strategy to get millions of organic users! - Part 2

Karthik Sridharan

SEO Wars: Zomato & Swiggy's SEO strategy to get millions of organic users! - Part 2

Zomato get's 6x traffic of Swiggy! So, how exactly does Zomato beat Swiggy to rule Google? Well, lets find out!

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SEO Wars: Zomato & Swiggy's SEO strategy to get millions of organic users! - Part 1

Hrishikesh

SEO Wars: Zomato & Swiggy's SEO strategy to get millions of organic users! - Part 1

Swiggy & Zomato are very similar startups but their SEO strategy is very different. So, let's probe into their strategies to learn what works and what doesn't!

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ByteDance - The world's most valuable startup!

Karthik Sridharan

ByteDance - The world's most valuable startup!

ByteDance - China's attention factory is world's most valuable startup at a valuation of $400 billion. So, how did this Chinese company achieve this feat?

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Tata's new Super App will compete with Amazon, Jio & Flipkart!

Hrishikesh

Tata's new Super App will compete with Amazon, Jio & Flipkart!

How has this 153 year old company stayed relevant in the "Age of Startup" & how does its latest Super App play into this?

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Elon Musk buys 9.2% of Twitter stake for free speech!?

Hrishikesh

Elon Musk buys 9.2% of Twitter stake for free speech!?

Elon Musk just bought 9.2% Twitter stake for ~$3B. This makes Musk's ownership of Twitter 4x that of Jack Dorsey's. But, is this all just for an EDIT button or is Musk planning something BIG?

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Why a South-east Asian e-commerce giant shut shop in India

Hrishikesh

Why a South-east Asian e-commerce giant shut shop in India

On March 28th, Shopee announced that it was shutting shop in India. After breaking records for app downloads the sudden decision to leave India was quite surprising! So, what caused this move? Lets find out!

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Meesho Business Model - how Meesho makes money?

Karthik Sridharan

Meesho Business Model - how Meesho makes money?

What happens when you combine the modern e-commerce marketplace model & a social media app? You get Meesho! Created by 2 IITD grads, Meesho blew up in a very short period of time. What how exactly does it make money? Well, learn all about Meesho's business mode in this article!

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HubSpot's SEO strategy to get 13M monthly organic traffic!

Karthik Sridharan

HubSpot's SEO strategy to get 13M monthly organic traffic!

The modern search engine loves topics more than keywords. So gone are the days when you could get away keyword stuffing. Today, you have to invest in buildd-ing topical authority. So here's how you do it!

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Why is India obsessed with 10-minute delivery startups?

Karthik Sridharan

Why is India obsessed with 10-minute delivery startups?

It's raining money for 10-min delivery startups. Zomato is spending almost a billion dollars to bail out BlinkIt. But why? Well, here's a breakdown of all the craze for 10-min delivery!

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Amazon vs Shopify - Why Amazon acquired Shopify's rival Selz?

Karthik Sridharan

Amazon vs Shopify - Why Amazon acquired Shopify's rival Selz?

"Amazon is trying to buildd an empire, and Shopify is trying to arm the rebels"

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How an ed-tech startup ran out of money & shut down

Hrishikesh

How an ed-tech startup ran out of money & shut down

Lido made $1.5M last year. This year, all of a sudden, it was completely shut down. But, why exactly did a well-funded ed-tech startup disappear?

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How a high-school dropout built a $65B startup?

Karthik Sridharan

How a high-school dropout built a $65B startup?

Unemployed & frustrated in a foreign country, he decides to start an online shop. But doesn’t find a good product to do it. So, he builds his own startup! Here’s the crazy story of how Shopify grew to $65B

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How Wordle became so popular: The anatomy of a viral product

Hrishikesh

How Wordle became so popular: The anatomy of a viral product

Wordle is a VIRAL sensation! It went from 90 to 3M users in just 3 months & was built by a single person! So what's the story here? More importantly, how do you create such a viral product for your startup? Let's find out.

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Typeform's SEO strategy to get 106M backlinks!

Hrishikesh

Typeform's SEO strategy to get 106M backlinks!

Link building is single most important thing you'll work on in your SEO journey. Although, traditional processes are effective but they are tedious. So let's learn how Typeform scaled its link building process!

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Karthik Sridharan

SEO 101: How we scaled our startup to 1M monthly traffic!

Our startup, Remote Tools, gets 1M+ monthly visitors via SEO! In the initial days, I had no clue about SEO. But now, SEO is a crucial part of our marketing strategy. So, today, we are sharing all of our kickass SEO SECRETS with you!

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Spotify vs Artists - Is Spotify really the VILLAIN?

Karthik Sridharan

Spotify vs Artists - Is Spotify really the VILLAIN?

Spotify has faced quite a lot of heat from listeners and artists due to recent controversies. It lost $2B & its share price dropped by 25%. Let's find out why artists dislike Spotify!

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How did Spotify beat Apple, Google & Amazon in music!

Hrishikesh

How did Spotify beat Apple, Google & Amazon in music!

Spotify is a vastly successful startup that generated $11B in revenue in 2021 & is worth $32B. But how did this small Swedish company achieve such a massive feat?

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How Glassdoor dominates backlinks through data-driven content

Karthik Sridharan

How Glassdoor dominates backlinks through data-driven content

Glassdoor uses user data to create incredibly insightful reports about companies. This SEO strategy has a lot to teach us about using data-driven content.

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Facebook loses 250 billion in a single day!

Karthik Sridharan

Facebook loses 250 billion in a single day!

Last week Facebook's parent company Meta lost $250B market value in a single day - making it the biggest one-day loss for a US company. Is this a major point of concern for Meta OR just an occasional up & down?

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Zapier's SEO Playbook to get 2M organic monthly traffic!

Karthik Sridharan

Zapier's SEO Playbook to get 2M organic monthly traffic!

Zapier uses SEO to get a stunning 2M monthly unique visitors to its website. Here's our Zapier SEO playbook that'll teach you ways to drive traffic to your own website!

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SEO Masterclass - Canva's strategy that powers 70M+ organic traffic!

Karthik Sridharan

SEO Masterclass - Canva's strategy that powers 70M+ traffic!

Canva brilliant SEO strategy that propelled its way to a $40bn valuation. This is a SEO masterclass - narrated with the example of Canva!

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10-minute Unicorns - the new startup rage!

Hrishikesh

10-minute Unicorns - the new startup rage!

10-minute delivery startups are all the rage at the moment. But did you know this quick delivery market in India is set to grow to $5bn by 2025. Don't believe me? Well, here's a detailed article explaining everything about this space.

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Karthik Sridharan

How two audiophiles built India's biggest lifestyle brand 🎧

Today, boAt is globally the 5th largest wearables company. It accomplished this magnificent feat in just 5 years. But how did it do it? Well, read on to know all about it.

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Walmart's SEO strategy to get $43B in online sales!

Hrishikesh

Walmart's SEO strategy to get $43B in online sales!

In 2021, Walmart managed to get $43B USD in online sales - all thanks to this SEO strategy. Read on to know more!

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$69B: Microsoft makes all-time largest tech acquisition!

Karthik Sridharan

$69B: Microsoft makes all-time largest tech acquisition!

While we celebrate 44 unicorns in the startup ecosystem, Microsoft played BIG daddy and just acquired Activision for $69 billion!

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Image SEO: How a 85-year old fashion business got 2.4M organic traffic

Hrishikesh

Image SEO: How a 85-year old fashion business got 2.4M organic traffic

Windsor Store - a 100-year old company, launched its online store in 1998. Since then they have laser focused on SEO. But turns out, focusing on this one SEO trick gave them maximum results. Learn all about it in this article.

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Hrishikesh

Everything is becoming an ad network!

Amazon has become a big rival to the duopoly of Facebook & Google in the digital advertising market. Companies like Walmart are following suit to create their own ads business. Now the question is - is everything becoming an ad network?

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Adobe's SEO strategy to get 7.5M traffic for a single product! Network of feature pages 🕸️

Hrishikesh

Adobe's SEO strategy to get 7.5M traffic for a single product! Network of feature pages 🕸️

Adobe has used some smart ideas along the way to generate website traffic. Here's one of them explained.

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Let’s be SaaSsy! Apple’s move from hardware to SaaS

Hrishikesh

Let’s be SaaSsy! Apple’s move from hardware to SaaS

Apple's present & future is in the hands of a dark horse - a business that's lesser-known yet the most profitable. Let's dive in and learn all about Apple Services!

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Hrishikesh

Amazon Ads — Amazon's new cash cow

Amazon Ads is the rising star of Amazon! It makes as much money for Amazon as its cash cow, AWS. Here's a detailed breakdown of Amazon's most profitable business line.

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NoBroker battles COVID-19 to become India’s first property-tech Unicorn

Karthik Sridharan

NoBroker battles COVID-19 to become India’s first property-tech Unicorn

NoBroker raised $210 million, last week, raising its valuation from $350 million (in April 2020) to $1 billion, becoming India’s first prop-tech unicorn.

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Mensa Brands - Not just a "unicorn", the quickest one

Karthik Sridharan

Mensa Brands - Not just a "unicorn", the quickest one

Mensa Brands has become a unicorn in record time - just 6 months! MIND = BLOWN? Here's all that I understood about Mensa Brands, the industry it is in and what its future might look like.

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Hrishikesh

India's biggest IPO Uncovered - PayTM

The PayTM IPO is creating a lot of noise. Let's understand the IPO and make sense of the facts being thrown around.

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7 types of NoCode tools - launch your startup's MVP without Code!

Hrishikesh

7 types of NoCode tools - launch your startup's MVP without Code!

Having experienced the power of NoCode tools and built the stack at Flexiple, I wanted to share how you can leverage it to build almost every aspect of your startup's requirements.

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SEO explained to you like you are a 5-year old

Hrishikesh

SEO explained to you like you are a 5-year old 🕵🏻

When we hear about startups, we always are told about the amazing innovation associated with them. This is great but also leads us to ignore certain basics. In this article, I am going to make the case for SEO and break it down to absolutely common speak.

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Discover the best content on startups.

Startup analysis, tutorials & actionable lessons from our experience of bootstrapping our startup to $3M.

After Twitter's Parag Aggarwal, a new Indian CEO will sit on YouTube's throne!

OYO vs Airbnb: How OYO manages to get 4.3x the traffic of Airbnb!?

Will BYJU'S decision to stop ICC, BCCI & FIFA branding partnerships push it to profitability?

How BharatPe's INR 5594 crore loss making business relies on a risky foundation?!

How did Falguni Nayar scale Nykaa from ZERO to a $13 billion startup?

buildd startups by learning lessons from real entrepreneurs

How Shark Anupam Mittal captures 750K users/month on Google?

How SHARK Amit Jain gets 32.2M users every month to CarDekho via SEO?!

Jet Airways gets the green flag to make a comeback! But, why did Jet Airways fail?

Godrej's 126-year journey from building locks and safes to rockets launchers and satellites!

How DMart cracked the grocery market to become the most profitable grocer in India?!

buildd startups by learning lessons from real entrepreneurs

How Slack went from 0 to $1B valuation in just 8 months?!

How NoCode helped 4 non-tech founders buildd their dream projects quickly and affordably?!

How SpaceX, Amazon, Zerodha and DoorDash use First Principles Thinking to problem solve?!

The Michelin Star Empire: How a tyre company sets the standard for culinary excellence?

Buildd an SEO blog in just 2 years that makes $120K revenue per year from your home!

buildd startups by learning lessons from real entrepreneurs

How iD Fresh gained customer trust through a genius marketing experiment!

How Hotstar fixed its SEO to gain 60M+ organic monthly traffic and $200M+ revenue!

How to buildd a SaaS survey product on a $38 NoCode stack in just a few months?

How to buildd a quality SaaS startup on a $500/month NoCode tech stack!

FTX crash explained - 30-year-old MIT grad loses $16B in 10 days!

buildd startups by learning lessons from real entrepreneurs

I built a recruitment software in 2.5 months and scaled it to $100k+ revenue using NoCode!

How 2 friends built a fintech startup on a $320/month NoCode tech stack!

How CricBuzz gets 398 million monthly traffic & makes $7.8M revenue!?

This startup did programmatic SEO with NoCode on $50/mo stack!

A marketer scales his startup to $50k MRR on a $500 NoCode stack!

buildd startups by learning lessons from real entrepreneurs

How Maggi won 60% market share and turned Indians into Maggiholics!?

How a school dropout built India's biggest idli-dosa batter business to INR 2000 Cr!?

How Amul became an advertising ICON despite spending only 1% of sales on ads

How Moneycontrol gets 62M+ traffic through their brilliant SEO strategy?

HDFC journey to becoming India's most profitable bank!

buildd startups by learning lessons from real entrepreneurs

Why Apple stocks usually fall on the day new products are launched

Jockey's GENIUS marketing strategy to create an underwear brand

FirstCry: How a profitable Unicorn wins over Indian parents

The IKEA Food Effect: How a Swedish restaurant made IKEA even more successful

Tanishq's masterstroke to capture India's gold market

buildd startups by learning lessons from real entrepreneurs

How HUL powers rural growth by empowering women

How Cult.fit gets 400K monthly organic traffic via SEO?

How Fevicol became a monopoly, and dominates the adhesives industry

WhatsApp for Business: Meta’s Cash Cow or Dead Wood?

How Dream11 makes Rs 2554 Cr in revenue & Rs 327 Cr in profits?

buildd startups by learning lessons from real entrepreneurs

How Asian Paints became a monopoly, acing inventory and supply chain!

Zoho's 25-year journey to become a bootstrapped, profitable, billion dollar startup!

Zomato marketing strategy - How Zomato drives 1.5 million orders every day?

How did Jeff Bezos scale Amazon to $1.1 trillion, with less than 10% profits?

How two IITB grads scaled BrowserStack to $4B valuation & $200M revenue!

buildd startups by learning lessons from real entrepreneurs

Bootstrapped startup Zerodha beat VC-backed Upstox to become the largest stock broker in India!

MakeMyTrip's simple TRICK to get ~34M monthly traffic!

How Indigo beat Kingfisher, Jet Airways & SpiceJet to stay profitable for 10 years!?

ClearTax's brilliant SEO strategy to get 8.3M traffic!

BookMyShow's SEO strategy to make 88.9M monthly traffic!

buildd startups by learning lessons from real entrepreneurs

How Wingify bootstrapped to $20M in revenue!

How Physics Wallah became the only profitable ed-tech unicorn startup?

How this $4B bootstrapped profitable startup uses SEO to get 500K+ traffic?

ONDC Explained : How this UPI-like network will break the rule of e-commerce monopolies in India?

Bootstrap to IPO: How EaseMyTrip managed to stay profitable during COVID?

buildd startups by learning lessons from real entrepreneurs

Unacademy IPL Ads Spend - Was the 40 Cr ads spent worth it?

IRCTC: Breaking down India's top monopoly business by the numbers

Economic downturns can separate well-run startups from "hacks"

BankBazaar's SEO strategy to get 22.6M monthly organic traffic!

Netflix Marketing Strategy - Learn Netflix's modern marketing mantra!

buildd startups by learning lessons from real entrepreneurs

How we used SEO & programming to get 1M monthly traffic!

Why Swiggy Genie was shut down in Mumbai, Bangalore & Hyderabad?

How Ads can save Netflix's decline & bring $4B additional revenue!

Myntra's SEO strategy to get 43.8M monthly organic traffic!

How did No-code platform Webflow go from bankruptcy to a $4B valuation on their 4th try?