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Startup analysis, tutorials & actionable lessons from our experience of bootstrapping our startup to $3M.

How a school dropout built India's biggest idli-dosa batter business to INR 2000 Cr!?

How a school dropout built India's biggest idli-dosa batter business to INR 2000 Cr!?

iD fresh foods started with a small 50 sq ft kitchen and INR 50,000 investment. Today, its a INR 2000 crore business. Here's their story!

5 min read
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How Amul became an advertising ICON despite spending only 1% of sales on ads

How Amul became an advertising ICON despite spending only 1% of sales on ads

AMUL is the long standing FMCG giant in India which made Rs 61,000 Cr ($7.6B) revenue in FY22! But, how did this company achieve this feat by only spending 1% of its sales on advertising. Well, let's find out!

3 min read
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How Moneycontrol gets 62M+ traffic through their brilliant SEO strategy?

How Moneycontrol gets 62M+ traffic through their brilliant SEO strategy?

Moneycontrol's data-backed pages are traffic and links magnet! Let's learn how these pages help Moneycontrol get 62M+ traffic.

3 min read
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HDFC journey to becoming India's most profitable bank!

HDFC journey to becoming India's most profitable bank!

HDFC, founded in 1994, is today's India's largest lender and makes more profits than PSU giant SBI! Here's how they reached the top!

5 min read
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Why Apple stocks usually fall on the day new products are launched

Why Apple stocks usually fall on the day new products are launched

Since its first launch in 2007, Apple stocks have fallen 75% of the time on its iPhone (new version) launch day. So what seems like a positive occassion, why does Apple's stock behave this way? Well, let's find out!

3 min read
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Jockey's GENIUS marketing strategy to create an underwear brand

Jockey's GENIUS marketing strategy to create an underwear brand

Jockey made $466M in revenue in India! That's combined the revenue of Rupa ($287M) and Lux ($184M). Here's their brilliant marketing strategy!

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FirstCry: How a profitable Unicorn wins over Indian parents

FirstCry: How a profitable Unicorn wins over Indian parents

Among all loss making UNICORNS, FirstCry a e-commerce store selling items for newborns is pumping incredible profit numbers. They generated INR 215 Cr profits! Let's understand their business strategy!

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The IKEA Food Effect: How a Swedish restaurant made IKEA even more successful

The IKEA Food Effect: How a Swedish restaurant made IKEA even more successful

IKEA made $2.5B selling food in their physical stores. Here's how selling food drives furniture sales for IKEA!

4 min read
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Tanishq's masterstroke to capture India's gold market

Tanishq's masterstroke to capture India's gold market

In 2000-01, Tanishq was a loss making company with Rs 150 crores down the drain. Today, it's Tata's crown JEWEL with 23,268 crores in revenue. Here's how Tanishq flipped it's fate!

4 min read
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How HUL powers rural growth by empowering women

How HUL powers rural growth by empowering women

HUL clocked a turnover of 50,336 crores in FY22. Today we'll explore how HUL put its mark in rural India through a CSR initiative called Project Shakti and in turn earned 20,000 crores in revenue!

3 min read
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How Cult.fit gets 400K monthly organic traffic via SEO?

How Cult.fit gets 400K monthly organic traffic via SEO?

Cult.fit is a huge fitness brand that made INR 160 crores in FY21! They get 43% of their traffic using Google search with a brilliant SEO strategy. Let's find out what it is!

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How Fevicol became a monopoly, and dominates the adhesives industry

How Fevicol became a monopoly, and dominates the adhesives industry

In 63 years, Pidilite with the help of its STAR product Fevicol built a monopoly in the adhesive industry. Here's their innovative strategy to get ~70% market share!

3 min read
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WhatsApp for Business: Meta’s Cash Cow or Dead Wood?

WhatsApp for Business: Meta’s Cash Cow or Dead Wood?

WhatsApp has 2 billion monthly active users, but it's a completely free app. So, how does Meta make money from it? Well, the answer is Whatsapp for Business. Let's find out all about it!

5 min read
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How Dream11 makes Rs 2554 Cr in revenue & Rs 327 Cr in profits?

How Dream11 makes Rs 2554 Cr in revenue & Rs 327 Cr in profits?

How Dream11 BURNS Rs 1250 Cr cash on ads but still makes Rs 327 Cr in profits? Let's find out!

4 min read
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How Asian Paints became a monopoly, acing inventory and supply chain!

How Asian Paints became a monopoly, acing inventory and supply chain!

Asian Paints, the largest paints company in India, makes 3x the revenue and 4x the profits of Berger Paints, the 2nd largest company. Here's their brilliant strategy!

5 min read
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Zoho's 25-year journey to become a bootstrapped, profitable, billion dollar startup!

Zoho's 25-year journey to become a bootstrapped, profitable, billion dollar startup!

Zoho's journey is a MASTERCLASS on building a startup, hiring, marketing and how you can buildd your dream life! Let's dig in!

3 min read
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Zomato marketing strategy - How Zomato drives 1.5 million orders every day?

Zomato marketing strategy - How Zomato drives 1.5 million orders every day?

The groundbreaking shift of users towards online food delivery is partly thanks to Zomato's subtle but effective marketing strategy. Let's learn about the Zomato marketing strategy!

5 min read
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How did Jeff Bezos scale Amazon to $1.1 trillion, with less than 10% profits?

How did Jeff Bezos scale Amazon to $1.1 trillion, with less than 10% profits?

At Jeff Bezos's Amazon, it's always DAY 1. This has helped them grow to a trillion dollar company with less than 10% profits. Here's how!

5 min read
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How two IITB grads scaled BrowserStack to $4B valuation & $200M revenue!

How two IITB grads scaled BrowserStack to $4B valuation & $200M revenue!

Ritesh Arora & Nakul Aggarwal built BrowserStack, a cross-browser testing software after 2 failed startup attempts. Here's their inspiring story!

6 min read
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Bootstrapped startup Zerodha beat VC-backed Upstox to become the largest stock broker in India!

Bootstrapped startup Zerodha beat VC-backed Upstox to become the largest stock broker in India!

Zerodha & Upstox seem like similar businesses on the surface, but, in FY21, Zerodha made Rs 1122 Cr profits, while Upstox made Rs 72 Cr losses. Let's understand what went wrong for Upstox!

4 min read
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MakeMyTrip's simple TRICK to get ~34M monthly traffic!

MakeMyTrip's simple TRICK to get ~34M monthly traffic!

MakeMyTrip consistently ranks at the top for high volume travel related keywords on Google. Let's learn it's simple strategy to replicate its success and get millions of user traffic!

2 min read
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How Indigo beat Kingfisher, Jet Airways & SpiceJet to stay profitable for 10 years!?

How Indigo beat Kingfisher, Jet Airways & SpiceJet to stay profitable for 10 years!?

How did a baby company like Indigo manage to stay profitable for 10 years? And, even beat the industry giants to acquire its ~60% share & "monopoly" status?

5 min read
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ClearTax's brilliant SEO strategy to get 8.3M traffic!

ClearTax's brilliant SEO strategy to get 8.3M traffic!

ClearTax made INR 120 crores in revenue & gets 8.3M traffic all thanks to its brilliant SEO strategy! Let's learn their brilliant strategy!

3 min read
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BookMyShow's SEO strategy to make 88.9M monthly traffic!

BookMyShow's SEO strategy to make 88.9M monthly traffic!

BookMyShow's SEO strategy is a MASTERCLASS on how to implement SEO to drive massive traffic to your website. It get's 88.9M monthly traffic and has 1M+ backlinks. Here's their strategy!

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How Wingify bootstrapped to $20M in revenue!

How Wingify bootstrapped to $20M in revenue!

When Paras Chopra launched Wingify, his goal was to make Rs 50K/mo. But, just in 18 months, this bootstrapped startup made its first MILLION dollars! Here's their story!

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How Physics Wallah became the only profitable ed-tech unicorn startup?

How Physics Wallah became the only profitable ed-tech unicorn startup?

Physics Wallah generated INR 350 Cr in FY22 with a profit of over INR ~7 Cr in FY21. Now they've raised $100M at a valuation of $1.1 billion dollars. Let's understand how they achieved this feat!

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How this $4B bootstrapped profitable startup uses SEO to get 500K+ traffic?

How this $4B bootstrapped profitable startup uses SEO to get 500K+ traffic?

BrowserStack's user base of developer benefit a ton from their in-depth content and its also a goldmine for SEO. Let's learn all about it!

2 min read
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ONDC Explained : How this UPI-like network will break the rule of e-commerce monopolies in India?

ONDC Explained : How this UPI-like network will break the rule of e-commerce monopolies in India?

Indian governments latest initiative is a network called ONDC that aims to connect all e-commerce players. But, how will this network work? And, is it really similar to UPI?

6 min read
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Bootstrap to IPO: How EaseMyTrip managed to stay profitable during COVID?

Bootstrap to IPO: How EaseMyTrip managed to stay profitable during COVID?

EaseMyTrip, the 2nd largest online travel portal in India, made INR 100 Cr in profits in FY22 and has managed to stay profitable for 13 years. Even during the pandemic! So, what is the SECRET behind their success?

6 min read
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Unacademy IPL Ads Spend - Was the 40 Cr ads spent worth it?

Unacademy IPL Ads Spend - Was the 40 Cr ads spent worth it?

Unacademy spent over 40 Cr on IPL ads this year. But, with 1000 employees laid off and an ongoing funding crunch, was the spent worth it? Let's find out!

4 min read
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IRCTC: Breaking down India's top monopoly business by the numbers

IRCTC: Breaking down India's top monopoly business by the numbers

IRCTC earns ~2200 Cr in revenue, with 40% profits! Such high margins are unheard of, in e-commerce. So, here's a business break down of this government controlled monopoly.

8 min read
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Economic downturns can separate well-run startups from "hacks"

Economic downturns can separate well-run startups from "hacks"

It seems like the jolly old summer party for Indian startups is about to end. And, the WINTER is COMING! Let's analyze the trend of layoffs and VCs advise to "prepare for the worst!".

6 min read
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BankBazaar's SEO strategy to get 22.6M monthly organic traffic!

BankBazaar's SEO strategy to get 22.6M monthly organic traffic!

BankBazaar employs a clever SEO strategy that doesn't require them to write tons of content, and still gets them millions of users!

5 min read
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Netflix Marketing Strategy - Learn Netflix's modern marketing mantra!

Netflix Marketing Strategy - Learn Netflix's modern marketing mantra!

Netflix is a marketing genius! They nail SEO, Social Media marketing, & create incredible data-driven viral campaigns. Let's learn about the Netflix marketing strategy!

6 min read
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How we used SEO & programming to get 1M monthly traffic!

How we used SEO & programming to get 1M monthly traffic!

SEO can be an effort-intensive process. But, programming + SEO can quickly create 1000s of SEO-optimized pages! Here's all you need to know about programmatic SEO.

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Why Swiggy Genie was shut down in Mumbai, Bangalore & Hyderabad?

Why Swiggy Genie was shut down in Mumbai, Bangalore & Hyderabad?

When Swiggy suddenly shut down its Genie across Mumbai, Bangalore & Hyderabad, due to delivery person shortage, we got curious to know how BIG this problem is.

3 min read
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How Ads can save Netflix's decline & bring $4B additional revenue!

How Ads can save Netflix's decline & bring $4B additional revenue!

For the first time since its early startup days in 2009, Netflix has lost users — 200K in Q1, 2022. But, “ads” can SAVE this streaming giant. Here’s how!

7 min read
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Myntra's SEO strategy to get 43.8M monthly organic traffic!

Myntra's SEO strategy to get 43.8M monthly organic traffic!

"Rich Results" is the new shiny thing in the world of SEO! Here's how Myntra manages to get featured rich results on Google!

5 min read
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How did No-code platform Webflow go from bankruptcy to a $4B valuation on their 4th try?

How did No-code platform Webflow go from bankruptcy to a $4B valuation on their 4th try?

In deep debt of $60,000 dollars, with 2 kids and a near brush with bankruptcy, Webflow founder, Vlad Magdalin, persisted for over 10 years to bring his dream project to life!

6 min read
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How Zerodha grew to 6.5M daily active users, with ZERO VC money?

How Zerodha grew to 6.5M daily active users, with ZERO VC money?

Let's find out all the strategies Zerodha used to grow to 6.5M users without taking any VC money!

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How Zerodha transformed a 145-year-old broking industry?

How Zerodha transformed a 145-year-old broking industry?

Zerodha, a unicorn, bootstrapped startup saw record high revenue in FY22. It's profits jumped by 50% with ZERO money spent on marketing. So, how did it do this? Let's find out!

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India's newest ed-tech, unicorn startup is the opposite of BYJU's!

India's newest ed-tech, unicorn startup is the opposite of BYJU'S!

LEAD School is India's latest ed-tech unicorn, but unlike BYJU'S it aims to rebuild the traditional education system & not disrupt it! Let's learn all about it!

2 min read
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Not everyone gets it! - CRED's Ad Spend

Not everyone gets it! - CRED's Ad Spend

Is Kunal Shah a visionary whose vision "Not everyone gets" OR is he just burning a ridiculous amount of cash because he can? Let's analyze CRED's ad spend in detail!

4 min read
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SEO Wars: Zomato & Swiggy's SEO strategy to get millions of organic users! - Part 2

SEO Wars: Zomato & Swiggy's SEO strategy to get millions of organic users! - Part 2

Zomato get's 6x traffic of Swiggy! So, how exactly does Zomato beat Swiggy to rule Google? Well, lets find out!

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SEO Wars: Zomato & Swiggy's SEO strategy to get millions of organic users! - Part 1

SEO Wars: Zomato & Swiggy's SEO strategy to get millions of organic users! - Part 1

Swiggy & Zomato are very similar startups but their SEO strategy is very different. So, let's probe into their strategies to learn what works and what doesn't!

4 min read
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ByteDance - The world's most valuable startup!

ByteDance - The world's most valuable startup!

ByteDance - China's attention factory is world's most valuable startup at a valuation of $400 billion. So, how did this Chinese company achieve this feat?

5 min read
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Tata's new Super App will compete with Amazon, Jio & Flipkart!

Tata's new Super App will compete with Amazon, Jio & Flipkart!

How has this 153 year old company stayed relevant in the "Age of Startup" & how does its latest Super App play into this?

4 min read
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Elon Musk buys 9.2% of Twitter stake for free speech!?

Elon Musk buys 9.2% of Twitter stake for free speech!?

Elon Musk just bought 9.2% Twitter stake for ~$3B. This makes Musk's ownership of Twitter 4x that of Jack Dorsey's. But, is this all just for an EDIT button or is Musk planning something BIG?

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Why a South-east Asian e-commerce giant shut shop in India

Why a South-east Asian e-commerce giant shut shop in India

On March 28th, Shopee announced that it was shutting shop in India. After breaking records for app downloads the sudden decision to leave India was quite surprising! So, what caused this move? Lets find out!

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Meesho Business Model - how Meesho makes money?

Meesho Business Model - how Meesho makes money?

What happens when you combine the modern e-commerce marketplace model & a social media app? You get Meesho! Created by 2 IITD grads, Meesho blew up in a very short period of time. What how exactly does it make money? Well, learn all about Meesho's business mode in this article!

4 min read
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HubSpot's SEO strategy to get 13M monthly organic traffic!

HubSpot's SEO strategy to get 13M monthly organic traffic!

The modern search engine loves topics more than keywords. So gone are the days when you could get away keyword stuffing. Today, you have to invest in buildd-ing topical authority. So here's how you do it!

3 min read
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Why is India obsessed with 10-minute delivery startups?

Why is India obsessed with 10-minute delivery startups?

It's raining money for 10-min delivery startups. Zomato is spending almost a billion dollars to bail out BlinkIt. But why? Well, here's a breakdown of all the craze for 10-min delivery!

8 min read
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Amazon vs Shopify - Why Amazon acquired Shopify's rival Selz?

Amazon vs Shopify - Why Amazon acquired Shopify's rival Selz?

"Amazon is trying to buildd an empire, and Shopify is trying to arm the rebels"

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How an ed-tech startup ran out of money & shut down

How an ed-tech startup ran out of money & shut down

Lido made $1.5M last year. This year, all of a sudden, it was completely shut down. But, why exactly did a well-funded ed-tech startup disappear?

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How a high-school dropout built a $65B startup?

How a high-school dropout built a $65B startup?

Unemployed & frustrated in a foreign country, he decides to start an online shop. But doesn’t find a good product to do it. So, he builds his own startup! Here’s the crazy story of how Shopify grew to $65B

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How Wordle became so popular: The anatomy of a viral product

How Wordle became so popular: The anatomy of a viral product

Wordle is a VIRAL sensation! It went from 90 to 3M users in just 3 months & was built by a single person! So what's the story here? More importantly, how do you create such a viral product for your startup? Let's find out.

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Typeform's SEO strategy to get 106M backlinks!

Typeform's SEO strategy to get 106M backlinks!

Link building is single most important thing you'll work on in your SEO journey. Although, traditional processes are effective but they are tedious. So let's learn how Typeform scaled its link building process!

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SEO 101: How we scaled our startup to 1M monthly traffic!

SEO 101: How we scaled our startup to 1M monthly traffic!

Our startup, Remote Tools, gets 1M+ monthly visitors via SEO! In the initial days, I had no clue about SEO. But now, SEO is a crucial part of our marketing strategy. So, today, we are sharing all of our kickass SEO SECRETS with you!

7 min read
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Spotify vs Artists - Is Spotify really the VILLAIN?

Spotify vs Artists - Is Spotify really the VILLAIN?

Spotify has faced quite a lot of heat from listeners and artists due to recent controversies. It lost $2B & its share price dropped by 25%. Let's find out why artists dislike Spotify!

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How did Spotify beat Apple, Google & Amazon in music!

How did Spotify beat Apple, Google & Amazon in music!

Spotify is a vastly successful startup that generated $11B in revenue in 2021 & is worth $32B. But how did this small Swedish company achieve such a massive feat?

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How Glassdoor dominates backlinks through data-driven content

How Glassdoor dominates backlinks through data-driven content

Glassdoor uses user data to create incredibly insightful reports about companies. This SEO strategy has a lot to teach us about using data-driven content.

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Facebook loses 250 billion in a single day!

Facebook loses 250 billion in a single day!

Last week Facebook's parent company Meta lost $250B market value in a single day - making it the biggest one-day loss for a US company. Is this a major point of concern for Meta OR just an occasional up & down?

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Zapier's SEO Playbook to get 2M organic monthly traffic!

Zapier's SEO Playbook to get 2M organic monthly traffic!

Zapier uses SEO to get a stunning 2M monthly unique visitors to its website. Here's our Zapier SEO playbook that'll teach you ways to drive traffic to your own website!

8 min read
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SEO Masterclass - Canva's strategy that powers 70M+ organic traffic!

SEO Masterclass - Canva's strategy that powers 70M+ traffic!

Canva brilliant SEO strategy that propelled its way to a $40bn valuation. This is a SEO masterclass - narrated with the example of Canva!

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10-minute Unicorns - the new startup rage!

10-minute Unicorns - the new startup rage!

10-minute delivery startups are all the rage at the moment. But did you know this quick delivery market in India is set to grow to $5bn by 2025. Don't believe me? Well, here's a detailed article explaining everything about this space.

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How two audiophiles built India's biggest lifestyle brand 🎧

How two audiophiles built India's biggest lifestyle brand 🎧

Today, boAt is globally the 5th largest wearables company. It accomplished this magnificent feat in just 5 years. But how did it do it? Well, read on to know all about it.

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Walmart's SEO strategy to get $43B in online sales!

Walmart's SEO strategy to get $43B in online sales!

In 2021, Walmart managed to get $43B USD in online sales - all thanks to this SEO strategy. Read on to know more!

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$69B: Microsoft makes all-time largest tech acquisition!

$69B: Microsoft makes all-time largest tech acquisition!

While we celebrate 44 unicorns in the startup ecosystem, Microsoft played BIG daddy and just acquired Activision for $69 billion!

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Image SEO: How a 85-year old fashion business got 2.4M organic traffic

Image SEO: How a 85-year old fashion business got 2.4M organic traffic

Windsor Store - a 100-year old company, launched its online store in 1998. Since then they have laser focused on SEO. But turns out, focusing on this one SEO trick gave them maximum results. Learn all about it in this article.

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Everything is becoming an ad network!

Everything is becoming an ad network!

Amazon has become a big rival to the duopoly of Facebook & Google in the digital advertising market. Companies like Walmart are following suit to create their own ads business. Now the question is - is everything becoming an ad network?

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Adobe's SEO strategy to get 7.5M traffic for a single product! Network of feature pages 🕸️

Adobe's SEO strategy to get 7.5M traffic for a single product! Network of feature pages 🕸️

Adobe has used some smart ideas along the way to generate website traffic. Here's one of them explained.

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Let’s be SaaSsy! Apple’s move from hardware to SaaS

Let’s be SaaSsy! Apple’s move from hardware to SaaS

Apple's present & future is in the hands of a dark horse - a business that's lesser-known yet the most profitable. Let's dive in and learn all about Apple Services!

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Amazon Ads — Amazon's new cash cow

Amazon Ads — Amazon's new cash cow

Amazon Ads is the rising star of Amazon! It makes as much money for Amazon as its cash cow, AWS. Here's a detailed breakdown of Amazon's most profitable business line.

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NoBroker battles COVID-19 to become India’s first property-tech Unicorn

NoBroker battles COVID-19 to become India’s first property-tech Unicorn

NoBroker raised $210 million, last week, raising its valuation from $350 million (in April 2020) to $1 billion, becoming India’s first prop-tech unicorn.

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Mensa Brands - Not just a "unicorn", the quickest one

Mensa Brands - Not just a "unicorn", the quickest one

Mensa Brands has become a unicorn in record time - just 6 months! MIND = BLOWN? Here's all that I understood about Mensa Brands, the industry it is in and what its future might look like.

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India's biggest IPO Uncovered - PayTM

India's biggest IPO Uncovered - PayTM

The PayTM IPO is creating a lot of noise. Let's understand the IPO and make sense of the facts being thrown around.

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7 types of NoCode tools - launch your startup's MVP without Code!

7 types of NoCode tools - launch your startup's MVP without Code!

Having experienced the power of NoCode tools and built the stack at Flexiple, I wanted to share how you can leverage it to build almost every aspect of your startup's requirements.

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SEO explained to you like you are a 5-year old

SEO explained to you like you are a 5-year old 🕵🏻

When we hear about startups, we always are told about the amazing innovation associated with them. This is great but also leads us to ignore certain basics. In this article, I am going to make the case for SEO and break it down to absolutely common speak.

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