Discover the best content on startups.

Startup analysis, tutorials & actionable lessons from our experience of bootstrapping our startup to $3M.

OYO vs Airbnb: How OYO manages to get 4.3x the traffic of Airbnb!?
Karthik Sridharan
Karthik Sridharan

OYO vs Airbnb: How OYO manages to get 4.3x the traffic of Airbnb!?

OYO and Airbnb compete to sell hotel lodgings and stays in India. One of their biggest customer source is SEO. But, OYO gets 4 times the traffic of Airbnb in the same region. Let's learn how they do it!

Karthik Sridharan
Alekh Shah ๐Ÿ‡บ๐Ÿ‡ฆ
Ajith R
Saumil
are talking about this
Will BYJU'S decision to stop ICC, BCCI & FIFA branding partnerships push it to profitability?
Karthik Sridharan
Karthik Sridharan

Will BYJU'S decision to stop ICC, BCCI & FIFA branding partnerships push it to profitability?

In FY21, BYJU'S spent ~Rs 2000 Cr on advertisements while making Rs 2280 Cr revenue! Now, its aiming to turn profitable. But, how will it achieve this?

Niku patel
Brijesh
are talking about this
How BharatPe's INR 5594 crore loss making business relies on a risky foundation?!
Hrishikesh
Hrishikesh

How BharatPe's INR 5594 crore loss making business relies on a risky foundation?!

BharatPe is a $2.85B company that has raised $680M in just 4 years. This year it made INR 5594 crore losses! Let's explore BharatPe's business model in detail!

Anjali Vanga
Niku patel
Shivam
are talking about this

buildd startups by learning lessons from real entrepreneurs

How Shark Anupam Mittal captures 750K users/month on Google?
Hrishikesh
Hrishikesh

How Shark Anupam Mittal captures 750K users/month on Google?

Learn the 4 step SEO model with the help of Shaadi.com to buildd programmatically generated pages that target high conversion keywords for your startup!

Anjali Vanga
dr DOLLAR
Kiran Hundaragi
are talking about this
How SHARK Amit Jain gets 32.2M users every month to CarDekho via SEO?!
Hrishikesh
Hrishikesh

How SHARK Amit Jain gets 32.2M users every month to CarDekho via SEO?!

CarDekho is $1.2 billion dollar company that makes Rs. 1597 Cr in revenue! But, how did this internet startup NAIL the SEO channel to get 32.2M users?

Anjali Vanga
dr DOLLAR
are talking about this
Jet Airways gets the green flag to make a comeback! But, why did Jet Airways fail?
Karthik Sridharan
Karthik Sridharan

Jet Airways gets the green flag to make a comeback! But, why did Jet Airways fail?

Jet Airways Downfall: How crushing debt, SpiceJet and Indigo killed Indiaโ€™s oldest private airlines? And, will it finally make a comeback?

Anjali Vanga
Niku patel
are talking about this
Godrej's 126-year journey from building locks and safes to rockets launchers and satellites!
Hrishikesh
Hrishikesh

Godrej's 126-year journey from building locks and safes to rockets launchers and satellites!

A young lawyer Ardeshir Godrej built a lock making business in 1897. Today that business is a global conglomerate celebrating its 126 year long run! This is the story of Godrej!

Anisha Gupta
Akilaa Murali
are talking about this
How DMart cracked the grocery market to become the most profitable grocer in India?!
Karthik Sridharan
Karthik Sridharan

How DMart cracked the grocery market to become the most profitable grocer in India?!

DMart's business model is extremely SKILLED at squeezing every little inch of profit margin. Here's how it compares to its biggest competitor Reliance Retail!

Anjali Vanga
Niku patel
Shrishti Singh
Ajit pandey
are talking about this

buildd startups by learning lessons from real entrepreneurs

How Slack went from 0 to $1B valuation in just 8 months?!
Hrishikesh
Hrishikesh

How Slack went from 0 to $1B valuation in just 8 months?!

Slack, from day 1, has been obsessed with their customers. Here's how their obsession helped them go from ZERO to $1B valuation in just 8 months!

Anjali Vanga
Mira
Irvin
are talking about this
How NoCode helped 4 non-tech founders buildd their dream projects quickly and affordably?!
Karthik Sridharan
Karthik Sridharan

How NoCode helped 4 non-tech founders buildd their dream projects quickly and affordably?!

NoCode tools can be life-changing for a non-tech founder. Here are 4 examples of how NoCode can help you buildd your dream startup without writing code!

Anjali Vanga
Vikram Ingleshwar
Mira
Irvin
+1 more
are talking about this
How SpaceX, Amazon, Zerodha and DoorDash use First Principles Thinking to problem solve?!
Hrishikesh
Hrishikesh

How SpaceX, Amazon, Zerodha and DoorDash use First Principles Thinking to problem solve?!

First Principles Thinking is a super powerful tool for innovating and problem solving. Let's learn how to use First Principles Thinking with these 5 examples.

Anjali Vanga
Hari
Maria Grace
Fernando Moncayo
are talking about this
Buildd an SEO blog in just 2 years that makes $120K revenue per year from your home!
Hrishikesh
Hrishikesh

Buildd an SEO blog in just 2 years that makes $120K revenue per year from your home!

Solo entrepreneurship is a great way to make some passive income on the side. Let's learn how to buildd a simple SEO blog and monetize it to $120K revenue!

Anjali Vanga
Ashwin Raj
Jinal
dr DOLLAR
are talking about this

buildd startups by learning lessons from real entrepreneurs

How iD Fresh gained customer trust through a genius marketing experiment!
Karthik Sridharan
Karthik Sridharan

How iD Fresh gained customer trust through a genius marketing experiment!

Starting out with just INR 50,000, iD was in trouble. Customer's didn't trust their products. So, they built Trust Shops. The best part? These Trust Shops are profitable! Let's get into it!

Anjali Vanga
Alex John
Akilaa Murali
Chetan Gangoli
are talking about this
How Hotstar fixed its SEO to gain 60M+ organic monthly traffic and $200M+ revenue!
Karthik Sridharan
Karthik Sridharan

How Hotstar fixed its SEO to gain 60M+ organic monthly traffic and $200M+ revenue!

Hotstar follows the "user-centric optimization" strategy and worked on its technical SEO & site structure to rank for millions of keywords. Here's how they did it!

buildd
Maria Grace
Darshana Vijay
are talking about this
How a product manager built a SaaS survey product on a $38 NoCode stack in just a few months?
Hrishikesh
Hrishikesh

How to buildd a SaaS survey product on a $38 NoCode stack in just a few months?

Josh Hofstad, a product manager based in Berlin built 2 products Serenifits & English Speaking Jobs of a less than $100 tech stack. Let's learn how!

Anjali Vanga
Maciej Zietek
are talking about this
How to buildd a quality SaaS startup on a $500/month NoCode tech stack!
Karthik Sridharan
Karthik Sridharan

How to buildd a quality SaaS startup on a $500/month NoCode tech stack!

James Devonport used NoCode to efficiently de-risk the process of buildd-ing a high quality SaaS startup using a $500/month NoCode tech stack!

Anjali Vanga
Mira
Taylor
are talking about this
FTX crash explained - 30-year-old MIT grad loses $16B in 10 days!
Hrishikesh
Hrishikesh

FTX crash explained - 30-year-old MIT grad loses $16B in 10 days!

How FTX went from a 2nd largest crypto exchange & $32B valuation to becoming bankrupt in less than 2 weeks?

Karthik Sridharan
ikragler welkinson
are talking about this

buildd startups by learning lessons from real entrepreneurs

How 2 friends built a fintech startup on a $320/month NoCode tech stack!
Hrishikesh
Hrishikesh

How 2 friends built a fintech startup on a $320/month NoCode tech stack!

Building a global asset management fintech startup just using 11 NoCode tools, in a month, with a $320/month NoCode tech stack!

Prateek Arun
Sergio Pereira
Shrishti Singh
Ben Waterman
+1 more
are talking about this
How CricBuzz gets 398 million monthly traffic & makes $7.8M revenue!?
Karthik Sridharan
Karthik Sridharan

How CricBuzz gets 398 million monthly traffic & makes $7.8M revenue!?

CricBuzz is one of the most visited websites on Google with 398 million monthly traffic. Let's learn how they did it!

Anjali Vanga
Neha Ghosh
Suriya Raghav
are talking about this
This startup did programmatic SEO with NoCode on $50/mo stack!
Karthik Sridharan
Karthik Sridharan

This startup did programmatic SEO with NoCode on $50/mo stack!

You can get thousands of visitors using Programming + SEO. But, what if I told you that you could buildd a programmatic SEO website without writing a single line of code. Here's how!

Anjali Vanga
Vikram Ingleshwar
are talking about this

buildd startups by learning lessons from real entrepreneurs

How Maggi won 60% market share and turned Indians into Maggiholics!?
Hrishikesh
Hrishikesh

How Maggi won 60% market share and turned Indians into Maggiholics!?

Maggi originated in 1880s Switzerland and 100 years later it came to India with Nestle! Today it's India's most LOVED brand. Here's how they did it!

Anjali Vanga
Shrishti Singh
Vandhana Ram
Abhinay Hebbar
are talking about this
How a school dropout built India's biggest idli-dosa batter business to INR 2000 Cr!?
Hrishikesh
Hrishikesh

How a school dropout built India's biggest idli-dosa batter business to INR 2000 Cr!?

iD fresh foods started with a small 50 sq ft kitchen and INR 50,000 investment. Today, its a INR 2000 crore business. Here's their story!

Anjali Vanga
Karthik Sridharan
Niku patel
Vandhana Ram
+1 more
are talking about this
How Amul became an advertising ICON despite spending only 1% of sales on ads
Hrishikesh
Hrishikesh

How Amul became an advertising ICON despite spending only 1% of sales on ads

AMUL is the long standing FMCG giant in India which made Rs 61,000 Cr ($7.6B) revenue in FY22! But, how did this company achieve this feat by only spending 1% of its sales on advertising. Well, let's find out!

Karthik Sridharan
Mayur Panchal
Anjali Vanga
Mukul Mishra
+2 more
are talking about this
How Moneycontrol gets 62M+ traffic through their brilliant SEO strategy?
Karthik Sridharan
Karthik Sridharan

How Moneycontrol gets 62M+ traffic through their brilliant SEO strategy?

Moneycontrol's data-backed pages are traffic and links magnet! Let's learn how these pages help Moneycontrol get 62M+ traffic.

Anjali Vanga
Rishi Aggarwal
Prateek Arun
are talking about this
HDFC journey to becoming India's most profitable bank!
Hrishikesh
Hrishikesh

HDFC journey to becoming India's most profitable bank!

HDFC, founded in 1994, is today's India's largest lender and makes more profits than PSU giant SBI! Here's how they reached the top!

Anjali Vanga
Neha Ghosh
Mukul Mishra
are talking about this

buildd startups by learning lessons from real entrepreneurs

Why Apple stocks usually fall on the day new products are launched
Karthik Sridharan
Karthik Sridharan

Why Apple stocks usually fall on the day new products are launched

Since its first launch in 2007, Apple stocks have fallen 75% of the time on its iPhone (new version) launch day. So what seems like a positive occassion, why does Apple's stock behave this way? Well, let's find out!

buildd
Mukul Mishra
Irvin
are talking about this
Jockey's GENIUS marketing strategy to create an underwear brand
Karthik Sridharan
Karthik Sridharan

Jockey's GENIUS marketing strategy to create an underwear brand

Jockey made $466M in revenue in India! That's combined the revenue of Rupa ($287M) and Lux ($184M). Here's their brilliant marketing strategy!

Niku patel
Anjali Vanga
Neha Ghosh
Taylor
+2 more
are talking about this
FirstCry: How a profitable Unicorn wins over Indian parents
Karthik Sridharan
Karthik Sridharan

FirstCry: How a profitable Unicorn wins over Indian parents

Among all loss making UNICORNS, FirstCry a e-commerce store selling items for newborns is pumping incredible profit numbers. They generated INR 215 Cr profits! Let's understand their business strategy!

buildd
Sanket Bhat
Mira
Ankit Mittal
+1 more
are talking about this
The IKEA Food Effect: How a Swedish restaurant made IKEA even more successful
Karthik Sridharan
Karthik Sridharan

The IKEA Food Effect: How a Swedish restaurant made IKEA even more successful

IKEA made $2.5B selling food in their physical stores. Here's how selling food drives furniture sales for IKEA!

Gopalakrishnan R
Prateek Arun
Rushabh Shah
buildd
+1 more
are talking about this
Tanishq's masterstroke to capture India's gold market
Karthik Sridharan
Karthik Sridharan

Tanishq's masterstroke to capture India's gold market

In 2000-01, Tanishq was a loss making company with Rs 150 crores down the drain. Today, it's Tata's crown JEWEL with 23,268 crores in revenue. Here's how Tanishq flipped it's fate!

Ankit Mittal
buildd
Mira
Rachit Jain
+1 more
are talking about this

buildd startups by learning lessons from real entrepreneurs

How HUL powers rural growth by empowering women
Karthik Sridharan
Karthik Sridharan

How HUL powers rural growth by empowering women

HUL clocked a turnover of 50,336 crores in FY22. Today we'll explore how HUL put its mark in rural India through a CSR initiative called Project Shakti and in turn earned 20,000 crores in revenue!

Gopalakrishnan R
Anisha Gupta
Stellar
Rishi Aggarwal
+3 more
are talking about this
How Cult.fit gets 400K monthly organic traffic via SEO?
Karthik Sridharan
Karthik Sridharan

How Cult.fit gets 400K monthly organic traffic via SEO?

Cult.fit is a huge fitness brand that made INR 160 crores in FY21! They get 43% of their traffic using Google search with a brilliant SEO strategy. Let's find out what it is!

buildd
Mira
Ankit Mittal
are talking about this
How Fevicol became a monopoly, and dominates the adhesives industry
Hrishikesh
Hrishikesh

How Fevicol became a monopoly, and dominates the adhesives industry

In 63 years, Pidilite with the help of its STAR product Fevicol built a monopoly in the adhesive industry. Here's their innovative strategy to get ~70% market share!

buildd
Neha Ghosh
Hari
are talking about this
WhatsApp for Business: Metaโ€™s Cash Cow or Dead Wood?
Karthik Sridharan
Karthik Sridharan

WhatsApp for Business: Metaโ€™s Cash Cow or Dead Wood?

WhatsApp has 2 billion monthly active users, but it's a completely free app. So, how does Meta make money from it? Well, the answer is Whatsapp for Business. Let's find out all about it!

Mukul Mishra
Taylor
Rishi Aggarwal
buildd
+2 more
are talking about this
How Dream11 makes Rs 2554 Cr in revenue & Rs 327 Cr in profits?
Hrishikesh
Hrishikesh

How Dream11 makes Rs 2554 Cr in revenue & Rs 327 Cr in profits?

How Dream11 BURNS Rs 1250 Cr cash on ads but still makes Rs 327 Cr in profits? Let's find out!

Hrishikesh
Hari
aditya narayn
Prateek Arun
+2 more
are talking about this

buildd startups by learning lessons from real entrepreneurs

How Asian Paints became a monopoly, acing inventory and supply chain!
Hrishikesh
Hrishikesh

How Asian Paints became a monopoly, acing inventory and supply chain!

Asian Paints, the largest paints company in India, makes 3x the revenue and 4x the profits of Berger Paints, the 2nd largest company. Here's their brilliant strategy!

buildd
Rishi Aggarwal
Ankit Mittal
are talking about this
Zoho's 25-year journey to become a bootstrapped, profitable, billion dollar startup!
Karthik Sridharan
Karthik Sridharan

Zoho's 25-year journey to become a bootstrapped, profitable, billion dollar startup!

Zoho's journey is a MASTERCLASS on building a startup, hiring, marketing and how you can buildd your dream life! Let's dig in!

buildd
Ajit Shinde
Neha Ghosh
Anisha Gupta
are talking about this
Zomato marketing strategy - How Zomato drives 1.5 million orders every day?
Karthik Sridharan
Karthik Sridharan

Zomato marketing strategy - How Zomato drives 1.5 million orders every day?

The groundbreaking shift of users towards online food delivery is partly thanks to Zomato's subtle but effective marketing strategy. Let's learn about the Zomato marketing strategy!

buildd
Neha Ghosh
Anisha Gupta
are talking about this
How did Jeff Bezos scale Amazon to $1.1 trillion, with less than 10% profits?
Karthik Sridharan
Karthik Sridharan

How did Jeff Bezos scale Amazon to $1.1 trillion, with less than 10% profits?

At Jeff Bezos's Amazon, it's always DAY 1. This has helped them grow to a trillion dollar company with less than 10% profits. Here's how!

Ratnesh Pandey
Karthik Sridharan
are talking about this
How two IITB grads scaled BrowserStack to $4B valuation & $200M revenue!
Karthik Sridharan
Karthik Sridharan

How two IITB grads scaled BrowserStack to $4B valuation & $200M revenue!

Ritesh Arora & Nakul Aggarwal built BrowserStack, a cross-browser testing software after 2 failed startup attempts. Here's their inspiring story!

Hrishikesh
Karthik Sridharan
Ilya Novohatskyi
mohit anand
+3 more
are talking about this

buildd startups by learning lessons from real entrepreneurs

Bootstrapped startup Zerodha beat VC-backed Upstox to become the largest stock broker in India!
Karthik Sridharan
Karthik Sridharan

Bootstrapped startup Zerodha beat VC-backed Upstox to become the largest stock broker in India!

Zerodha & Upstox seem like similar businesses on the surface, but, in FY21, Zerodha made Rs 1122 Cr profits, while Upstox made Rs 72 Cr losses. Let's understand what went wrong for Upstox!

Ramesh Kothari
Ratnesh Pandey
Abimit Singh
Tarush Jain
+4 more
are talking about this
MakeMyTrip's simple TRICK to get ~34M monthly traffic!
Karthik Sridharan
Karthik Sridharan

MakeMyTrip's simple TRICK to get ~34M monthly traffic!

MakeMyTrip consistently ranks at the top for high volume travel related keywords on Google. Let's learn it's simple strategy to replicate its success and get millions of user traffic!

Hrishikesh Pardeshi
Sachin Jangra
are talking about this
ClearTax's brilliant SEO strategy to get 8.3M traffic!
Karthik Sridharan
Karthik Sridharan

ClearTax's brilliant SEO strategy to get 8.3M traffic!

ClearTax made INR 120 crores in revenue & gets 8.3M traffic all thanks to its brilliant SEO strategy! Let's learn their brilliant strategy!

buildd
Cholavendhan S
Shuaib Bandeally
are talking about this

buildd startups by learning lessons from real entrepreneurs

How Wingify bootstrapped to $20M in revenue!
Hrishikesh
Hrishikesh

How Wingify bootstrapped to $20M in revenue!

When Paras Chopra launched Wingify, his goal was to make Rs 50K/mo. But, just in 18 months, this bootstrapped startup made its first MILLION dollars! Here's their story!

buildd
Gopalakrishnan R
Aman Rath
are talking about this
ONDC Explained : How this UPI-like network will break the rule of e-commerce monopolies in India?
Hrishikesh
Hrishikesh

ONDC Explained : How this UPI-like network will break the rule of e-commerce monopolies in India?

Indian governments latest initiative is a network called ONDC that aims to connect all e-commerce players. But, how will this network work? And, is it really similar to UPI?

buildd
Yash Vardhan
are talking about this
Bootstrap to IPO: How EaseMyTrip managed to stay profitable during COVID?
Karthik Sridharan
Karthik Sridharan

Bootstrap to IPO: How EaseMyTrip managed to stay profitable during COVID?

EaseMyTrip, the 2nd largest online travel portal in India, made INR 100 Cr in profits in FY22 and has managed to stay profitable for 13 years. Even during the pandemic! So, what is the SECRET behind their success?

Anjali Vanga
Vishwas Joshi
are talking about this

buildd startups by learning lessons from real entrepreneurs

Economic downturns can separate well-run startups from "hacks"
Karthik Sridharan
Karthik Sridharan

Economic downturns can separate well-run startups from "hacks"

It seems like the jolly old summer party for Indian startups is about to end. And, the WINTER is COMING! Let's analyze the trend of layoffs and VCs advise to "prepare for the worst!".

Gowtham Madhevasamy
talked about this

buildd startups by learning lessons from real entrepreneurs

How we used SEO & programming to get 1M monthly traffic!
Hrishikesh
Hrishikesh

How we used SEO & programming to get 1M monthly traffic!

SEO can be an effort-intensive process. But, programming + SEO can quickly create 1000s of SEO-optimized pages! Here's all you need to know about programmatic SEO.

Anjali Vanga
Vikram Ingleshwar
are talking about this
How Ads can save Netflix's decline & bring $4B additional revenue!
Karthik Sridharan
Karthik Sridharan

How Ads can save Netflix's decline & bring $4B additional revenue!

For the first time since its early startup days in 2009, Netflix has lost users โ€” 200K in Q1, 2022. But, โ€œadsโ€ can SAVE this streaming giant. Hereโ€™s how!

omid Mir
talked about this
Myntra's SEO strategy to get 43.8M monthly organic traffic!
Hrishikesh
Hrishikesh

Myntra's SEO strategy to get 43.8M monthly organic traffic!

"Rich Results" is the new shiny thing in the world of SEO! Here's how Myntra manages to get featured rich results on Google!

Shivam
Sandeep Bhat
are talking about this

buildd startups by learning lessons from real entrepreneurs

Not everyone gets it! - CRED's Ad Spend
Hrishikesh
Hrishikesh

Not everyone gets it! - CRED's Ad Spend

Is Kunal Shah a visionary whose vision "Not everyone gets" OR is he just burning a ridiculous amount of cash because he can? Let's analyze CRED's ad spend in detail!

Aditya Patil
Lovish Kataria
are talking about this

buildd startups by learning lessons from real entrepreneurs

buildd startups by learning lessons from real entrepreneurs

HubSpot's SEO strategy to get 13M monthly organic traffic!
Karthik Sridharan
Karthik Sridharan

HubSpot's SEO strategy to get 13M monthly organic traffic!

The modern search engine loves topics more than keywords. So gone are the days when you could get away keyword stuffing. Today, you have to invest in buildd-ing topical authority. So here's how you do it!

Achint Panchal
omid Mir
are talking about this

buildd startups by learning lessons from real entrepreneurs

How a high-school dropout built a $65B startup?
Karthik Sridharan
Karthik Sridharan

How a high-school dropout built a $65B startup?

Unemployed & frustrated in a foreign country, he decides to start an online shop. But doesnโ€™t find a good product to do it. So, he builds his own startup! Hereโ€™s the crazy story of how Shopify grew to $65B

omid Mir
talked about this
Typeform's SEO strategy to get 106M backlinks!
Hrishikesh
Hrishikesh

Typeform's SEO strategy to get 106M backlinks!

Link building is single most important thing you'll work on in your SEO journey. Although, traditional processes are effective but they are tedious. So let's learn how Typeform scaled its link building process!

dr DOLLAR
Catrin Donnelly
solanki.alok@gmail.com
Anjali Vanga
are talking about this
SEO 101: How we scaled our startup to 1M monthly traffic!
Karthik Sridharan
Karthik Sridharan

SEO 101: How we scaled our startup to 1M monthly traffic!

Our startup, Remote Tools, gets 1M+ monthly visitors via SEO! In the initial days, I had no clue about SEO. But now, SEO is a crucial part of our marketing strategy. So, today, we are sharing all of our kickass SEO SECRETS with you!

buildd
Nitesh Agarwal
are talking about this

buildd startups by learning lessons from real entrepreneurs

buildd startups by learning lessons from real entrepreneurs

How two audiophiles built India's biggest lifestyle brand ๐ŸŽง
Karthik Sridharan
Karthik Sridharan

How two audiophiles built India's biggest lifestyle brand ๐ŸŽง

Today, boAt is globally the 5th largest wearables company. It accomplished this magnificent feat in just 5 years. But how did it do it? Well, read on to know all about it.

omid Mir
talked about this
Walmart's SEO strategy to get $43B in online sales!
Hrishikesh
Hrishikesh

Walmart's SEO strategy to get $43B in online sales!

In 2021, Walmart managed to get $43B USD in online sales - all thanks to this SEO strategy. Read on to know more!

Hrishikesh
buildd
Sabarinath Selvam
Epaphra T
are talking about this

buildd startups by learning lessons from real entrepreneurs

Everything is becoming an ad network!
Hrishikesh
Hrishikesh

Everything is becoming an ad network!

Amazon has become a big rival to the duopoly of Facebook & Google in the digital advertising market. Companies like Walmart are following suit to create their own ads business. Now the question is - is everything becoming an ad network?

omid Mir
talked about this

buildd startups by learning lessons from real entrepreneurs