To find a startup idea, stop thinking of potential ideas and start observing problems around you.
OYO and Airbnb compete to sell hotel lodgings and stays in India. One of their biggest customer source is SEO. But, OYO gets 4 times the traffic of Airbnb in the same region. Let's learn how they do it!
A young lawyer Ardeshir Godrej built a lock making business in 1897. Today that business is a global conglomerate celebrating its 126 year long run! This is the story of Godrej!
NoCode tools can be life-changing for a non-tech founder. Here are 4 examples of how NoCode can help you buildd your dream startup without writing code!
Michelin is the 2nd largest tyre company in the world. But, it's more famous for giving stars to restaurants. Now the question is, does the Michelin guide business actually sell more tyres? Well, let's find out!
Starting out with just INR 50,000, iD was in trouble. Customer's didn't trust their products. So, they built Trust Shops. The best part? These Trust Shops are profitable! Let's get into it!
Hotstar follows the "user-centric optimization" strategy and worked on its technical SEO & site structure to rank for millions of keywords. Here's how they did it!
AMUL is the long standing FMCG giant in India which made Rs 61,000 Cr ($7.6B) revenue in FY22! But, how did this company achieve this feat by only spending 1% of its sales on advertising. Well, let's find out!
Since its first launch in 2007, Apple stocks have fallen 75% of the time on its iPhone (new version) launch day. So what seems like a positive occassion, why does Apple's stock behave this way? Well, let's find out!
Among all loss making UNICORNS, FirstCry a e-commerce store selling items for newborns is pumping incredible profit numbers. They generated INR 215 Cr profits! Let's understand their business strategy!
HUL clocked a turnover of 50,336 crores in FY22. Today we'll explore how HUL put its mark in rural India through a CSR initiative called Project Shakti and in turn earned 20,000 crores in revenue!
WhatsApp has 2 billion monthly active users, but it's a completely free app. So, how does Meta make money from it? Well, the answer is Whatsapp for Business. Let's find out all about it!
The groundbreaking shift of users towards online food delivery is partly thanks to Zomato's subtle but effective marketing strategy. Let's learn about the Zomato marketing strategy!
Zerodha & Upstox seem like similar businesses on the surface, but, in FY21, Zerodha made Rs 1122 Cr profits, while Upstox made Rs 72 Cr losses. Let's understand what went wrong for Upstox!
Indian governments latest initiative is a network called ONDC that aims to connect all e-commerce players. But, how will this network work? And, is it really similar to UPI?
EaseMyTrip, the 2nd largest online travel portal in India, made INR 100 Cr in profits in FY22 and has managed to stay profitable for 13 years. Even during the pandemic! So, what is the SECRET behind their success?
What happens when you combine the modern e-commerce marketplace model & a social media app? You get Meesho! Created by 2 IITD grads, Meesho blew up in a very short period of time. What how exactly does it make money? Well, learn all about Meesho's business mode in this article!
The modern search engine loves topics more than keywords. So gone are the days when you could get away keyword stuffing. Today, you have to invest in buildd-ing topical authority. So here's how you do it!
Unemployed & frustrated in a foreign country, he decides to start an online shop. But doesn’t find a good product to do it. So, he builds his own startup! Here’s the crazy story of how Shopify grew to $65B
Wordle is a VIRAL sensation! It went from 90 to 3M users in just 3 months & was built by a single person! So what's the story here? More importantly, how do you create such a viral product for your startup? Let's find out.
Link building is single most important thing you'll work on in your SEO journey. Although, traditional processes are effective but they are tedious. So let's learn how Typeform scaled its link building process!
Our startup, Remote Tools, gets 1M+ monthly visitors via SEO! In the initial days, I had no clue about SEO. But now, SEO is a crucial part of our marketing strategy. So, today, we are sharing all of our kickass SEO SECRETS with you!
10-minute delivery startups are all the rage at the moment. But did you know this quick delivery market in India is set to grow to $5bn by 2025. Don't believe me? Well, here's a detailed article explaining everything about this space.
Windsor Store - a 100-year old company, launched its online store in 1998. Since then they have laser focused on SEO. But turns out, focusing on this one SEO trick gave them maximum results. Learn all about it in this article.
Amazon has become a big rival to the duopoly of Facebook & Google in the digital advertising market. Companies like Walmart are following suit to create their own ads business. Now the question is - is everything becoming an ad network?
When we hear about startups, we always are told about the amazing innovation associated with them. This is great but also leads us to ignore certain basics. In this article, I am going to make the case for SEO and break it down to absolutely common speak.