As a startup founder "Shamelessness" is a super important skill. In fact, early on, it can be a BIG superpower.
Vertical marketing is a type of marketing strategy that focuses on a specific audience vertical. Learn all about it in this article!
Find out all you need to know about Business Process Transformation in this blog. Learn what it is, types, steps, challenges and examples.
Learn about the pay per sale marketing model, formula, tools, and best practices
In this article, you will learn all about everyday low pricing, or EDLP. We cover what it means, rationale behind using it and some real life examples.
Comparison between three of the most popular software development and version control tool.
Get all the information you need to know about the Product Process Matrix. Learn what it is, its origins and the four process stages.
Your guide to the 5 Ws and 1H framework. Learn all you need to know about the Five Ws and One H in this blog.
Valuation multiples are ratios that are used by investors to value a company and its performance. In this guide, you will learn about valuation multiples, different types of valuation multiples, and an example.
Understand what is POP marketing, how to use it for your business, the types of POP displays, and tips to increase ROI from pop marketing.
Businesses are seeking ways to grow and innovate quickly with the newest technologies, and many of these companies are turning to acqui-hires for their needs. Read more about acquihire in this article.
Learn all about straight rebuy and how its different from modified rebuy with the help of some simple examples.
Gaining a competitive advantage is important for any business. Competitive differentiation strategy helps you do just that with competitive differentiator metrics.
Learn everything about product specs. Find out what product specification means, what it includes and how to effectively write it.
Learn the basics of the RICE model for prioritization. Also find out how to calculate the RICE score to prioritize initiatives in this blog.
Learn what Capitalization table is, how to make a cap table, maintaining a cap table and how do they evolve over time
Learn how Dunkin Donut Marketing Strategy helps the brand effectively serve millions of customers globally
Learn what Product Brief is, why it is necessary, what is to be included in it and things that need to be kept in mind while writing the product brief.
In this article, we talk in detail about what indirect marketing is, how its different from direct marketing and more with some great examples.
In this article, we discuss everything you need to know about lead funnels. We cover what a lead generation funnel is, all its different stages, and more!
In this blog, find out all the information you need about Disciplined Agile. See what it is and how it applies to your software development process.
Understand what is brand mapping and how businesses can create one to build a unique brand identity for business growth.
In this article, find out what brand development index (BDI) means and how to calculate BDI with BDI formula
What is an agile project charter and how do you effectively write one? Find out all you need to know in this blog.
In this article, you’ll learn all about concentrated marketing and how it is different from other marketing methods with the help of a few simple examples.
Karthik Sridharan, co-founder of Remote Tools, shares a summary of lessons from the Remote Working Show podcast with Darren Murph, Head of Remote at GitLab.
Learn conversion rate optimization for local search, helping you convert leads and prospects into loyal customers.
Find out all you need to know about feature testing, the important steps to implement feature testing, and all the other miscellaneous details.
Product attributes are essentially a list of all properties of a product. Let’s dive in and understand the role of product attributes in marketing.
An incumbency certificate is an official company document. Find out more about an incumbency certificate, who issues it, and what an example looks like.
A SAFE note is an agreement used by startups to raise seed capital. Learn more about SAFE Note, its pros and cons, and the difference between the SAFE Note and the Convertible Note.
Are you wondering what competitive parity means? What is a competitive parity budgeting method? We have covered it all in this guide along with a few examples.
Vested Stock is an incentive given to an employee that entitles them to purchase a certain number of shares of the company's stock at a predetermined price. Read more about vested stock options and types of vesting schedules.
Fully-diluted shares refer to the total number of shares that would be outstanding if all possible sources of conversion, such as convertible securities, were exercised. Read more about fully-diluted shares here.
Understand what benefit segmentation is, how it works, and learn how it can boost a marketing campaign with the help of the best benefit segmentation examples.
Search engine positioning is the process of optimizing your website pages to rank better for organic keywords. In this article, we explain in detail what it is and how to improve search engine positioning.
Every retailer adopts a pricing strategy to gain more profits. In this article, we cover all about high low pricing strategy.
While big companies like Google said that they'd deduct employee pay if they relocate, Zillow has vouched to pay remote workers the same no matter where they live.
Learn Byju’s business model and how it helps the platform serve hundreds of millions of customers
Wondering what the 2x2 matrix or Impact Effort Matrix is? Find out all about what it is, how it’s used and other information about the matrix in this blog.
Learn how Telegram makes money. Gain vital lessons from this deep dive article to grow your business.
What are the 4 Ds of Time management? How do they apply in project management? Learn all you need to know about them in this blog.
Want to know what are the daily Scrum questions? You’re at the right place. Find out all about the three Scrum questions here.
Understand why to build a brand platform for your business and how you can execute the necessary brand platform strategies using the brand identity.
Early-stage startups often require expert assistance. As a reward for their contributions, startups issue advisory shares. Read more about advisory shares here.
Know what is direct competition in business, explore various examples of direct competition and how it is different from indirect competition.
The minute book contains all the important records of a corporation. Learn more about Corporate Minute Books, and what constitutes a corporate minute book in this article.
If you have heard the term Content Intelligence but are wondering what it means then this article is the perfect little guide to get you started.
Media mix modelling is how marketers can use the trove of data they have to drive more conversions. Learn all about it in this article!
Find out all you need to know about the AARRR Pirate metrics framework and become familiar with the AARRR metrics through this page.
Find out all about the Kano Prioritization model. Learn what it is, how it came into being and how the model works in detail.
Top of mind awareness is a concept in consumer behaviour, market research and marketing communications. Learn all about it in this article.
Find all you need to know about Behavior Driven Development (BDD) and the various BDD framework tools available out there.
Find out all the information that you need to know about burndown charts. See what a sprint burndown chart is and how to read a burndown chart.
Learn all about "story points Fibonacci" , which is an agile estimation technique using story points in the Fibonacci sequence.
What is Story Grooming in Agile? Find answers to all your doubts about Agile Backlog Grooming.
An overview of how the Nykaa business model makes it a cosmetic powerhouse and business lessons startups can take from it.
Affinity marketing is a direct marketing strategy where businesses link their brands to gain mutual benefit. Learn all about it in this article!
What is lead time and how do you calculate it? Find out all you need to know about improving lead time.
Working capital turnover is an important financial measure many companies use. We cover all the details about it in this article.
In this article, we have written a detailed explanation about the software development technique feature toggle (also known as feature flags). Keep reading to know more.
The term post-money valuation is often used in startup and funding circles. This article will help you to understand the concept of post money valuation, how to calculate it and the different types of financing rounds.
Founders shares are the shares that are owned by the founders of a company. Read more about founder shares, their vesting period and how they're allocated.
Learn what Valuation is, How is it calculated, limitations and reasons for performing a business valuation
Public Benefit Corporation (PBC) is a new form of corporation that seeks to balance the creation of wealth for shareholders along with the goal of creating social good. Learn more about PBC companies here.
A Certificate of Incorporation is a legal document that gives a business legal rights to exist as a corporation. Learn more about the definition and its components in the following article.
A Share Certificate is a document that proves the ownership of a certain number of shares of a company. Read more about Share Certificates, what they contain and download the Share Certificate Template.
Learn what is Market Validation, Why is it important, how Market Validation is done and steps to be followed.
Learn what is an impact map and all the basics of Impact mapping you need to know. Also find out how to build an impact map.
In this article, we have given a detailed explanation about value analysis, how it differs from value engineering, the steps involved in implementing it, and the best examples.
In this article, we explain in detail what customer equity means, its main components, and the formula to calculate customer equity.
Are your cold emails not getting you the desired results? Read on to learn how to improve the performance of your cold emails.
Slack is one of the most popular tools for communicating with remote team members. However, it is not without its downsides. Here are some of the reasons why you shouldn't use Slack.
Karthik Sridharan, co-founder of Flexiple, started a discussion on the best note taking apps available in the market.
After announcing their remote working plans, Dropbox has introduced new features and initiatives to support WFH.
A startup's main goal is to find paying customers who are willing to purchase their product or services. Here are some tips on how you can find paying customers.
We surveyed 892 participants across the globe to understand their experience working remotely.
Having a good recruitment process at your startup will ensure that you can hire qualified applicants. Here are some tips to help you recruit more effectively.
As a startup founder, it is essential to generate sales. But it is also advisable to have a sales out. Read more about this sales tip in this article.
Snir, a self-employed consultant, started off a discussion in the RC community about creating chance meetings while working remotely. Check out how it went.
Check out all you need to know about Dynamic Systems Development Method or DSDM. Also learn about the 8 key principles of DSDM.
In this blog, find everything that you need to know about the Velocity - Scrum concept. Check out the meaning, calculation, examples, and the Velocity chart.
Learn what Burn Rate is, How it is calculated, Examples and how you can reduce burn rate.
In this article, we will discuss what demand based pricing is, how businesses have used it, and the common types of demand based pricing.
Taking time away from work is extremely important. Find out how you can disconnect from work when working remotely.
Karthik Sridharan, co-founder of Flexiple, starts a discussion on using side projects as an innovative way to market your startup.
The term pre-money valuation is often used by startups and venture capital firms. But what is pre-money valuation? Read more to find out about its definition, and the difference between pre and post money valuations.
Hrishikesh, co-founder of Flexiple, reviews Quidli, a crypto-based employee reward tool created by Justin Ahn.
Learn how you can get started with Google Ads for your paid marketing campaigns
Startups and small businesses often struggle with getting visitors to their websites. Find out how you can increase the traffic to your website in this article.
Check out the transition to remote for an institution that heavily hinges on uniquely physical experiences.
Google has made an announcement for a fresh set of changes to Google Calendar, Meet and Workspace as a whoe to cater to the needs of remote workers.
In this article, you will learn what canary testing means, how you can perform a canary test, and all the necessary details surrounding the topic.
The INVEST agile acronym is used for creating a good user story. Find out its expanded form and how it is used in creating user stories.
Effective communication is essential for remote teams. Here are some ways you can improve remote team communication.
Pouya, co-founder of QPage, starts a discussion on the challenges faced while hiring employees remotely.
Find the latest McDonald’s SWOT analysis to help you understand the company's strengths, weaknesses, opportunities, and threats.
Want to know more about MVP? Find out answers to questions like ‘what does MVP stand for’ and also see examples of minimum viable products.
While working remotely, it is easy to lose track of time. In this article, we explore the use of time trackers for personal productivity.
Learn what Debt Financing is, how it differs from equity financing, pros and cons and alternatives.
Find out the ultimate productivity trick for remote workers - to focus or not to focus?
After becoming a household name, Zoom has announced a set of new software and hardware products to help you master remote work.
Learn what Click-Through rate is, it's examples, Importance, what is a good CTR and how can you improve it.
Tesla holds the flag high regarding customer-centric marketing. Learn how the EV giant does this with a $0 budget
Automating repetitive processes is crucial to scaling a startup. Learn more about automation for startups
Wondering what is a minimum marketable feature? Find out what MMF is in agile as well as the difference between MMF, MVP and MMP.
Our take on the McDonald’s mission statement, vision and core values, highlighting the areas of focus the company is working on.
Learn all about modified rebuy with the help of a few simple examples.
A non-qualified stock option is an option to buy company stock that is given to an employee as part of the company's compensation package. Learn more about NSOs and the differences between NSOs and ISOs
What is a Scrum of Scrums? When is it conducted and what is its purpose? Find everything you need to know about it in this blog.
Board meeting minutes is a record of all discussions and decisions made during a company's board meeting. Learn more about board meeting minutes and download the free board meeting minute templates.
A shareholders agreement is a legal document that provides the precise rules on how the company will operate. Find out what shareholders agreements are, what they contain and how to create one.
Learn what primary demand means, how it’s different from selective demand, and how to increase it with a few examples!
Find out everything you need to know about agile unit testing. Know its origins, how it works and the importance of unit tests in agile.
Learn everything you need to know about Kanban cards in this blog. Find out what they are, their history, uses and how it looks.
What is the LeSS Agile Framework? Learn all about it, principles, processes and origins in this guide.
Learn what Keywords Match types are, its types, which one should you use and how is different from SEO Keywords
Find out all you need to know about the Crystal method in agile. Also learn about the origin, functioning and principles of the Crystal agile methodology.
Globally, non-accredited investors constitute the majority of investors. Learn about non-accredited investors and the different types of investors in the US.
Easy explanation and examples of the 7 functions of marketing, so that you are able to effectively market your product.
With the pandemic changing the way people work, Karthik lays out the ideal work model.
In this article, you’ll learn how to find marginal utility with the help of a few simple examples!
Get to know all about the market structure called pure competition. You’ll find pure competition definition, characteristics and examples in this article.
Learn What CIRCLES method is, why is it popular, and how to implement CIRCLES method to come up with solutions to product design problems.
In this article, we talk in detail about Message Transfer Agent. We cover their basic definition, what MTAs are used for, and also the different types of Message Transfer Agents.
In this article, we define the term bounce rate, explain the bounce rate formula and how to calculate bounce rate along with the different ways to reduce it.
Find out how the CRED business model effectively serves millions of customers across India
Learn what Customer Acquisition Cost is, how is it calculated, CAC vs LTV and how to improve CAC.
Learn how the Red Bull marketing strategy helps the brand in selling billions of drinks annually and dominate the energy drink industry
Learn all you need to know about market penetration. Find the market penetration definition, how to calculate it, examples and strategies.
Paytm Business Model: An Overview of How Paytm Business Operation and Revenue Creation
Learn Who Angel Investor is, Where can you find them, why should you raise funds from them, difference between angel investor and Venture Capitalists, Angel Investors Eligibility
Let's learn about the marketing strategies that Airbnb used to acquire users and pull off a $100 billion IPO.
In this article, we provide a detailed explanation about the family branding marketing strategy along with the best known examples.
Find everything you need to know about PRDs or Product Requirements Documents. Check out PRD meaning, contents as well as how to write it.
Infomercials help you build brand awareness across demographics at scale. Learn how to write an infomercial script and explore infomercial examples for inspiration.
An option pool is a reserve of unissued stock options that a company allocates to new hires and existing employees. Read on to find out more about option pool.
In this article, you’ll learn all about undifferentiated marketing and how it is different from other marketing methods with the help of few simple examples.
Let's learn about the marketing strategies that Walmart used to become one of the biggest retailers in the world.
SEO is a key aspect of digital marketing. However, not everyone is familiar with it. In this article, we explain SEO as a story.
What is scrumban? How does it integrate scrum and kanban? How does it work? Find out all you need to know about it in this blog.
Find out all you need to know about WSJF or Weighted Shortest Job First. Learn what it is, its origins and how to calculate it.
What is customer development? Find out all about it and learn the stages of the customer development process in simple terms.
In this article, you will learn about the definition, origin, and history of the term disintermediate, plus a brief about the emergence of internet-led disintermediation.
What does splitting user stories mean and how to implement it? Find out all you need to know on the topic of story splitting in this blog.
Curious about idea generation? Find out all you need to know on the topic in this blog.
Product knowledge is a key concept for sales and business operations. Learn the elements of product knowledge and how to leverage them for your business.
Find all you need to know about product architecture. Check out the types, role of product architecture in product development, and how to create it.
Understand what is monopolistic competition, how it is different from other types of monopoly, and how you can navigate a monopolistic market.
Authorized shares are the maximum number of shares that a company can issue. Read more about authorized shares and the difference between authorized and outstanding shares.
Category development index, or CDI, is a performance measure used by sales and marketing teams. Learn all about CDI and how to calculate CDI in this article.
If you are new to the world of affiliate marketing and are wondering what are the key functions of affiliate managers, then keep reading this article to know all the details.
If you are wondering what customer experience analytics is and how can one quantify customer experience to devise strategies, then keep reading this article.
Operating income is an important metric when determining the financial performance of a business. This article explains operating income, its formulas, and the difference between operating income and EBITDA.
Find out all that you need to know about ATDD or Acceptance Test Driven Development in software engineering. Also see how it works.
Find out all you need to know about a competitive landscape and also learn to create a competitive landscape analysis with ease.
Find how the automated workflow at Flexiple used when a new requirement is available was built in a few hours.
Learn all about the Weighted Scoring Model: What it is, How to use it and how to analyze results.
In this article, we will cover the basic definition, main components of one to one marketing, steps to implement one to one marketing, and the best examples.
Learn about McDonald's iconic marketing strategy and advertising campaigns. Read how McDonald's aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.
Who is a team facilitator in Agile and what exactly is agile team facilitation? Find out all the answers you need to know in this blog.
Find out all you need to know about Liquidity Event in this blog. Learn what it is, types, reasons and examples.
In this article, you’ll learn all about differentiated marketing and how it is different from other marketing methods with the help of a few simple examples.
In this blog, find complete information about New Product Introduction. Learn the basics as well as how to go about the six steps in the NPI process.
Complete and in-depth Netflix SWOT analysis to help recognize the brand’s strengths, weaknesses, opportunities and threats.
Find out all you need to know about the automated build process or build automation in this blog. Check out what it is and the top tools for build automation.
In this article, we talk all about what an augmented product is along with a detailed description and some great examples of augmented products.
Find out all you need to know about distinctive competencies. See examples and learn the difference between distinctive and core competencies.
Identifying your potential customer is the first step to marketing your product or service. Learn how to find your potential customer and ace your marketing game.
Understand what is ESP in email or email service provider. We also share the top 5 recommended ESP providers to choose from.
If you are a newbie marketer hoping to understand everything about incrementality, then this blog is for you.
Are you wondering what brand development means and want to find out the steps involved in developing a solid brand? Then read this article to get a detailed explanation.
Duty of loyalty is about making sure that the company's best interests are given priority over personal interests. Learn more about Fiduciary Law and examples of when the duty of loyalty has been breached
Learn how to run successful remote meetings with these tips