Discover the best content on startups, tech & remote working

Find everything you need to know launch your startup faster - education, community, tools.

Breaking Down The Maruti Suzuki Marketing Strategy: How they became a brand that rules India's automobile market
Hrishikesh Pardeshi
Hrishikesh Pardeshi

Breaking Down The Maruti Suzuki Marketing Strategy: How they became a brand that rules India's automobile market

Learn about Maruti Suzuki's iconic marketing strategy and advertising campaigns. Read how Maruti Suzuki's aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Vasanth T
Nikhil Roychowdhury
Har Har
are talking about this
Market Penetration Definition, Rate Calculation Examples and Strategies
Karthik Sridharan
Karthik Sridharan

Market Penetration Definition, Rate Calculation Examples and Strategies

Learn all you need to know about market penetration. Find the market penetration definition, how to calculate it, examples and strategies.

Karthik Sridharan
Mayur Panchal
Jumbo Uche
are talking about this
The Innovative OnePlus Marketing Strategy That Is Taking The World By Storm
Karthik Sridharan
Karthik Sridharan

The Innovative OnePlus Marketing Strategy That Is Taking The World By Storm

Learn about Oneplus' iconic marketing strategy and advertising campaigns. Read how Oneplus aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Keith from buildd
Mastan Khan
are talking about this
 How Does Telegram Make Money
Karthik Sridharan
Karthik Sridharan

How Does Telegram Make Money

Learn how Telegram makes money. Gain vital lessons from this deep dive article to grow your business.

Share Certificate - Definition, Template and its Components
Karthik Sridharan
Karthik Sridharan

Share Certificate - Definition, Template and its Components

A Share Certificate is a document that proves the ownership of a certain number of shares of a company. Read more about Share Certificates, what they contain and download the Share Certificate Template.

Prateek
Tamilselvi Ramasamy
Vandhana V
are talking about this
Colgate marketing strategy: How A Household Name Reached The Top
Hrishikesh Pardeshi
Hrishikesh Pardeshi

Colgate marketing strategy: How A Household Name Reached The Top

Learn about Colgate's iconic marketing strategy and advertising campaigns. Read how Colgate aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Keith from buildd
Sanbi Chy
Sricharan Govindolla
are talking about this
Burn Rate - Definition, Calculation, Example & Reduction
Karthik Sridharan
Karthik Sridharan

Burn Rate - Definition, Calculation, Example & Reduction

Learn what Burn Rate is, How it is calculated, Examples and how you can reduce burn rate.

Tamilselvi Ramasamy
Alex
Suriya
Mathew Adam
are talking about this
What is a non-accredited investor? Difference between accredited investor vs non-accredited investor
Karthik Sridharan
Karthik Sridharan

What is a non-accredited investor? Difference between accredited investor vs non-accredited investor

Globally, non-accredited investors constitute the majority of investors. Learn about non-accredited investors and the different types of investors in the US.

Hari
Ankit
Tamilselvi Ramasamy
are talking about this
Board Meeting Minutes - What are Board Minutes? [Board Meeting Minutes Template]
Hrishikesh Pardeshi
Hrishikesh Pardeshi

Board Meeting Minutes - What are Board Minutes? [Board Meeting Minutes Template]

Board meeting minutes is a record of all discussions and decisions made during a company's board meeting. Learn more about board meeting minutes and download the free board meeting minute templates.

Neha
Tamilselvi Ramasamy
Shrishti
are talking about this
CRO for Local Search
Karthik Sridharan
Karthik Sridharan

CRO for Local Search

Learn conversion rate optimization for local search, helping you convert leads and prospects into loyal customers.

Modified Rebuy - Definition & Examples
Karthik Sridharan
Karthik Sridharan

Modified Rebuy - Definition & Examples

Learn all about modified rebuy with the help of a few simple examples.

A Deep Dive into Red Bull Marketing Strategy and How it Dominates the Energy Drink Industry
Karthik Sridharan
Karthik Sridharan

A Deep Dive into Red Bull Marketing Strategy and How it Dominates the Energy Drink Industry

Learn how the Red Bull marketing strategy helps the brand in selling billions of drinks annually and dominate the energy drink industry

Saurav Rao
Akansh Sharma
Ashutosh singh Parihar
Harshvardhan Pachauri
+4 more
are talking about this
How to increase my website's traffic?
Hrishikesh Pardeshi
Hrishikesh Pardeshi

How to increase my website's traffic?

Startups and small businesses often struggle with getting visitors to their websites. Find out how you can increase the traffic to your website in this article.

Udhaya kumar
Keith from buildd
are talking about this
Minimum Marketable Feature - What is MMF in agile? Difference between MMF, MVP and MMP
Karthik Sridharan
Karthik Sridharan

Minimum Marketable Feature - What is MMF in agile? Difference between MMF, MVP and MMP

Wondering what is a minimum marketable feature? Find out what MMF is in agile as well as the difference between MMF, MVP and MMP.

Har Har
Satyaki Ghosh
are talking about this
Undifferentiated Marketing: Definition, Overview & Examples
Karthik Sridharan
Karthik Sridharan

Undifferentiated Marketing: Definition, Overview & Examples

In this article, you’ll learn all about undifferentiated marketing and how it is different from other marketing methods with the help of few simple examples.

Keith from buildd
Swathi Sree
are talking about this
How to Find Marginal Utility - A Detailed Guide
Hrishikesh Pardeshi
Hrishikesh Pardeshi

How to Find Marginal Utility - A Detailed Guide

In this article, you’ll learn how to find marginal utility with the help of a few simple examples!

Keith from buildd
Swathi Sree
are talking about this
How to use a Brand Platform for building your brand identity?
Hrishikesh Pardeshi
Hrishikesh Pardeshi

How to use a Brand Platform for building your brand identity?

Understand why to build a brand platform for your business and how you can execute the necessary brand platform strategies using the brand identity.

PRIYA .
Logo Designs
Digital Folks
prabhakarpaneru100
+9 more
are talking about this
Product Brief - Stepping stone to Product Creation
Karthik Sridharan
Karthik Sridharan

Product Brief - Stepping stone to Product Creation

Learn what Product Brief is, why it is necessary, what is to be included in it and things that need to be kept in mind while writing the product brief.

Satyaki Ghosh
talked about this
GitHub vs GitLab vs Bitbucket
Karthik Sridharan
Karthik Sridharan

GitHub vs GitLab vs Bitbucket

Comparison between three of the most popular software development and version control tool.

High Low Pricing - Definition & Examples
Hrishikesh Pardeshi
Hrishikesh Pardeshi

High Low Pricing - Definition & Examples

Every retailer adopts a pricing strategy to gain more profits. In this article, we cover all about high low pricing strategy.

Keith from buildd
Swathi Sree
Danish Ali
Sandhya More
are talking about this
Certificate of Incorporation - Definition and what does it contain?
Karthik Sridharan
Karthik Sridharan

Certificate of Incorporation - Definition and what does it contain?

A Certificate of Incorporation is a legal document that gives a business legal rights to exist as a corporation. Learn more about the definition and its components in the following article.

Neha
Rishi
Tamilselvi Ramasamy
are talking about this
What is direct competition - Definition, Examples and how is it different from indirect competition
Hrishikesh Pardeshi
Hrishikesh Pardeshi

What is direct competition - Definition, Examples and how is it different from indirect competition

Know what is direct competition in business, explore various examples of direct competition and how it is different from indirect competition.

Mathew Adam
talked about this
Capitalization Table - Definition,Types, Creating and Maintaining Cap Table
Karthik Sridharan
Karthik Sridharan

Capitalization Table - Definition,Types, Creating and Maintaining Cap Table

Learn what Capitalization table is, how to make a cap table, maintaining a cap table and how do they evolve over time

Tamilselvi Ramasamy
Shrishti
Ashwin
are talking about this
I want to understand the deal with Google Ads
Karthik Sridharan
Karthik Sridharan

I want to understand the deal with Google Ads

Learn how you can get started with Google Ads for your paid marketing campaigns

Debt Financing - Definition, Pros & Cons, alternatives
Hrishikesh Pardeshi
Hrishikesh Pardeshi

Debt Financing - Definition, Pros & Cons, alternatives

Learn what Debt Financing is, how it differs from equity financing, pros and cons and alternatives.

Tamilselvi Ramasamy
Gabriella
Suriya
are talking about this
Family Branding - Definition, Overview and Examples
Karthik Sridharan
Karthik Sridharan

Family Branding - Definition, Overview and Examples

In this article, we provide a detailed explanation about the family branding marketing strategy along with the best known examples.

Keith from buildd
Shweta Gupta
Soumyakanti Pani
Nusrat Nusrat
+2 more
are talking about this
Market Validation
Karthik Sridharan
Karthik Sridharan

Market Validation

Learn what is Market Validation, Why is it important, how Market Validation is done and steps to be followed.

Pure Competition Definition - A Detailed Guide
Karthik Sridharan
Karthik Sridharan

Pure Competition Definition - A Detailed Guide

Get to know all about the market structure called pure competition. You’ll find pure competition definition, characteristics and examples in this article.

Keith from buildd
Ishu taneja
are talking about this
10 things you should know to run successful remote meetings  📝
Karthik Sridharan
Karthik Sridharan

10 things you should know to run successful remote meetings 📝

Learn how to run successful remote meetings with these tips

Shareholders Agreement - Definition, Components and Template
Hrishikesh Pardeshi
Hrishikesh Pardeshi

Shareholders Agreement - Definition, Components and Template

A shareholders agreement is a legal document that provides the precise rules on how the company will operate. Find out what shareholders agreements are, what they contain and how to create one.

Anisha
Taylor
Tamilselvi Ramasamy
are talking about this
Pay Per Sale
Hrishikesh Pardeshi
Hrishikesh Pardeshi

Pay Per Sale

Learn about the pay per sale marketing model, formula, tools, and best practices

Anjali Vanga
Rohit
are talking about this
Acquihire - What is acquihiring? | Acquire vs Acqui-hire
Hrishikesh Pardeshi
Hrishikesh Pardeshi

Acquihire - What is acquihiring? | Acquire vs Acqui-hire

Businesses are seeking ways to grow and innovate quickly with the newest technologies, and many of these companies are turning to acqui-hires for their needs. Read more about acquihire in this article.

Tamilselvi Ramasamy
Darshana
Suriya
are talking about this
Valuation Multiples - 2021 Ultimate Guide
Hrishikesh Pardeshi
Hrishikesh Pardeshi

Valuation Multiples - 2021 Ultimate Guide

Valuation multiples are ratios that are used by investors to value a company and its performance. In this guide, you will learn about valuation multiples, different types of valuation multiples, and an example.

Neha
Mukul
Tamilselvi Ramasamy
are talking about this
Primary Demand - Definition & Examples
Hrishikesh Pardeshi
Hrishikesh Pardeshi

Primary Demand - Definition & Examples

Learn what primary demand means, how it’s different from selective demand, and how to increase it with a few examples!

Buildd
talked about this
Authorized Shares - Definition, Authorized Shares vs. Outstanding Shares
Hrishikesh Pardeshi
Hrishikesh Pardeshi

Authorized Shares - Definition, Authorized Shares vs. Outstanding Shares

Authorized shares are the maximum number of shares that a company can issue. Read more about authorized shares and the difference between authorized and outstanding shares.

Hari
Tamilselvi Ramasamy
Maria
are talking about this
Duty of Loyalty Definition | What is a breach of the duty of loyalty?
Hrishikesh Pardeshi
Hrishikesh Pardeshi

Duty of Loyalty Definition | What is a breach of the duty of loyalty?

Duty of loyalty is about making sure that the company's best interests are given priority over personal interests. Learn more about Fiduciary Law and examples of when the duty of loyalty has been breached

Irvin
Tamilselvi Ramasamy
Vandhana V
are talking about this
What is Operating Income? Operating Income Formula and EBITDA vs Operating Income
Karthik Sridharan
Karthik Sridharan

What is Operating Income? Operating Income Formula and EBITDA vs Operating Income

Operating income is an important metric when determining the financial performance of a business. This article explains operating income, its formulas, and the difference between operating income and EBITDA.

Tamilselvi Ramasamy
Jinal
Akilaa
are talking about this
Incumbency Certificate - Definition and Example
Karthik Sridharan
Karthik Sridharan

Incumbency Certificate - Definition and Example

An incumbency certificate is an official company document. Find out more about an incumbency certificate, who issues it, and what an example looks like.

Neha
Tamilselvi Ramasamy
Akilaa
are talking about this
Advisory Shares - Definition and how do they work?
Hrishikesh Pardeshi
Hrishikesh Pardeshi

Advisory Shares - Definition and how do they work?

Early-stage startups often require expert assistance. As a reward for their contributions, startups issue advisory shares. Read more about advisory shares here.

Ankit
Prateek
Tamilselvi Ramasamy
are talking about this
What is a Corporate Minute Book? What does a Minute Book contain?
Karthik Sridharan
Karthik Sridharan

What is a Corporate Minute Book? What does a Minute Book contain?

The minute book contains all the important records of a corporation. Learn more about Corporate Minute Books, and what constitutes a corporate minute book in this article.

Mukul
Ankit
Tamilselvi Ramasamy
are talking about this
Brand Development - Steps to create a Brand Development Strategy
Karthik Sridharan
Karthik Sridharan

Brand Development - Steps to create a Brand Development Strategy

Are you wondering what brand development means and want to find out the steps involved in developing a solid brand? Then read this article to get a detailed explanation.

Keith from buildd
Danish Ali
Dream Girl
are talking about this
SAFE Note - Definition, Pros and Cons, SAFE vs Convertible Note
Hrishikesh Pardeshi
Hrishikesh Pardeshi

SAFE Note - Definition, Pros and Cons, SAFE vs Convertible Note

A SAFE note is an agreement used by startups to raise seed capital. Learn more about SAFE Note, its pros and cons, and the difference between the SAFE Note and the Convertible Note.

Anisha
Taylor
Tamilselvi Ramasamy
are talking about this
Vested Stock - Definition and Types of Vesting Schedule
Hrishikesh Pardeshi
Hrishikesh Pardeshi

Vested Stock - Definition and Types of Vesting Schedule

Vested Stock is an incentive given to an employee that entitles them to purchase a certain number of shares of the company's stock at a predetermined price. Read more about vested stock options and types of vesting schedules.

Neha
Anisha
Tamilselvi Ramasamy
are talking about this
Product Attributes - Definition, Overview & Examples
Hrishikesh Pardeshi
Hrishikesh Pardeshi

Product Attributes - Definition, Overview & Examples

Product attributes are essentially a list of all properties of a product. Let’s dive in and understand the role of product attributes in marketing.

Danish Ali
talked about this
Product Architecture in Software Engineering - Definitive Guide
Karthik Sridharan
Karthik Sridharan

Product Architecture in Software Engineering - Definitive Guide

Find all you need to know about product architecture. Check out the types, role of product architecture in product development, and how to create it.

Minecraft Gaming
Santi FILOCAMO
ANKIT KUMAR
SHAFIQ KHAN
+12 more
are talking about this
McDonald's Marketing Strategy: How McDonald's makes you love it!
Karthik Sridharan
Karthik Sridharan

McDonald's Marketing Strategy: How McDonald's makes you love it!

Learn about McDonald's iconic marketing strategy and advertising campaigns. Read how McDonald's aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Navneet Dash
prahlad kushwaha
Vinod Kumar Kashyap
Muditt Sharmma
+7 more
are talking about this
Learning from Byju's Marketing Strategy: How to create a content moat using technology
Hrishikesh Pardeshi
Hrishikesh Pardeshi

Learning from Byju's Marketing Strategy: How to create a content moat using technology

Brand Mapping: A complete guide to brand identity and positioning
Karthik Sridharan
Karthik Sridharan

Brand Mapping: A complete guide to brand identity and positioning

Understand what is brand mapping and how businesses can create one to build a unique brand identity for business growth.

Keith from buildd
rajat bansal
Swathi Sree
Diksha Choudhary
are talking about this
How to enhance the performance of cold mails?
Karthik Sridharan
Karthik Sridharan

How to enhance the performance of cold mails?

Are your cold emails not getting you the desired results? Read on to learn how to improve the performance of your cold emails.

Sshourjya:3
INDIAN FUN
are talking about this
What are the characteristics of monopolistic competition?
Karthik Sridharan
Karthik Sridharan

What are the characteristics of monopolistic competition?

Understand what is monopolistic competition, how it is different from other types of monopoly, and how you can navigate a monopolistic market.

Afitech
talked about this
Crystal Agile Methodology: Your guide to the Crystal framework in Agile
Hrishikesh Pardeshi
Hrishikesh Pardeshi

Crystal Agile Methodology: Your guide to the Crystal framework in Agile

Find out all you need to know about the Crystal method in agile. Also learn about the origin, functioning and principles of the Crystal agile methodology.

Uchenna
Keith from buildd
are talking about this
Valuation- Definition, Methods, Reasons and Limitations
Karthik Sridharan
Karthik Sridharan

Valuation- Definition, Methods, Reasons and Limitations

Learn what Valuation is, How is it calculated, limitations and reasons for performing a business valuation

Tamilselvi Ramasamy
Maria
Suriya
are talking about this
What is an Option Pool? How are employee option pools structured?
Karthik Sridharan
Karthik Sridharan

What is an Option Pool? How are employee option pools structured?

An option pool is a reserve of unissued stock options that a company allocates to new hires and existing employees. Read on to find out more about option pool.

Mira
Mukul
Tamilselvi Ramasamy
are talking about this
PBC Company - Definition of Public Benefit Corporation & Compare PBC vs B Corp vs Nonprofits
Hrishikesh Pardeshi
Hrishikesh Pardeshi

PBC Company - Definition of Public Benefit Corporation & Compare PBC vs B Corp vs Nonprofits

Public Benefit Corporation (PBC) is a new form of corporation that seeks to balance the creation of wealth for shareholders along with the goal of creating social good. Learn more about PBC companies here.

Mira
Prateek
Tamilselvi Ramasamy
are talking about this
From Brick and Mortar to E-Commerce Giant: How Fashion Nova Advertising Revolutionized the Retail Industry
Karthik Sridharan
Karthik Sridharan

From Brick and Mortar to E-Commerce Giant: How Fashion Nova Advertising Revolutionized the Retail Industry

Learn about Fashion Nova's iconic marketing strategy and advertising campaigns. Read how Fashion Nova aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Fashion
talked about this
Angel Investor - Definition, Where to find them, Angel Investors vs Venture Capitalists
Hrishikesh Pardeshi
Hrishikesh Pardeshi

Angel Investor - Definition, Where to find them, Angel Investors vs Venture Capitalists

Learn Who Angel Investor is, Where can you find them, why should you raise funds from them, difference between angel investor and Venture Capitalists, Angel Investors Eligibility

Tamilselvi Ramasamy
Shrishti
Akilaa
are talking about this
Post Money Valuation - Definition, Calculation and Financing Rounds
Karthik Sridharan
Karthik Sridharan

Post Money Valuation - Definition, Calculation and Financing Rounds

The term post-money valuation is often used in startup and funding circles. This article will help you to understand the concept of post money valuation, how to calculate it and the different types of financing rounds.

Hari
Irvin
Tamilselvi Ramasamy
are talking about this
Fully Diluted Shares - Definition, EPS and Basic vs Fully-Diluted Shares
Hrishikesh Pardeshi
Hrishikesh Pardeshi

Fully Diluted Shares - Definition, EPS and Basic vs Fully-Diluted Shares

Fully-diluted shares refer to the total number of shares that would be outstanding if all possible sources of conversion, such as convertible securities, were exercised. Read more about fully-diluted shares here.

Mukul
Tamilselvi Ramasamy
Darshana
are talking about this
What are Non-Qualified Stock Options (NSOs)? - Complete Guide
Karthik Sridharan
Karthik Sridharan

What are Non-Qualified Stock Options (NSOs)? - Complete Guide

A non-qualified stock option is an option to buy company stock that is given to an employee as part of the company's compensation package. Learn more about NSOs and the differences between NSOs and ISOs

Hari
Tamilselvi Ramasamy
Darshana
are talking about this
Starbucks Marketing Strategy: How Starbucks became the market leader by 'inspiring and nurturing the human spirit'
Hrishikesh Pardeshi
Hrishikesh Pardeshi

Starbucks Marketing Strategy: How Starbucks became the market leader by 'inspiring and nurturing the human spirit'

Learn about Starbucks' iconic marketing strategy and advertising campaigns. Read how Starbucks aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Vinod Kumar Kashyap
Khush Bhoot
Lalit Sharma
Rashmi Mishra
+5 more
are talking about this
Liquidity Event- Types, Reasons and Examples
Hrishikesh Pardeshi
Hrishikesh Pardeshi

Liquidity Event- Types, Reasons and Examples

Find out all you need to know about Liquidity Event in this blog. Learn what it is, types, reasons and examples.

Irvin
Tamilselvi Ramasamy
Alex
are talking about this
Founders Shares - Definition, Vesting Schedule and Allocation
Karthik Sridharan
Karthik Sridharan

Founders Shares - Definition, Vesting Schedule and Allocation

Founders shares are the shares that are owned by the founders of a company. Read more about founder shares, their vesting period and how they're allocated.

Hari
Taylor
Tamilselvi Ramasamy
are talking about this
Pre Money Valuation - Definition, Pre vs Post Money Valuations and Example
Hrishikesh Pardeshi
Hrishikesh Pardeshi

Pre Money Valuation - Definition, Pre vs Post Money Valuations and Example

The term pre-money valuation is often used by startups and venture capital firms. But what is pre-money valuation? Read more to find out about its definition, and the difference between pre and post money valuations.

Mira
Rishi
Tamilselvi Ramasamy
are talking about this