Discover the best content on startups, tech & remote working

Pay Per Sale

Learn about the pay per sale marketing model, formula, tools, and best practices

Click-Through Rate

Learn what Click-Through rate is, it's examples, Importance, what is a good CTR and how can you improve it.

Market Validation

Learn what is Market Validation, Why is it important, how Market Validation is done and steps to be followed.

Customer Equity - What does it mean?

In this article, we explain in detail what customer equity means, its main components, and the formula to calculate customer equity.

GitHub vs GitLab vs Bitbucket

Comparison between three of the most popular software development and version control tool.

Straight Rebuy - Definition & Examples

Learn all about straight rebuy and how its different from modified rebuy with the help of some simple examples.

Disciplined Agile: DA Definition and all you need to know about it

In this blog, find out all the information you need about Disciplined Agile. See what it is and how it applies to your software development process.

Brand Development - Steps to create a Brand Development Strategy

Are you wondering what brand development means and want to find out the steps involved in developing a solid brand? Then read this article to get a detailed explanation.

What is ATDD? Your guide to Acceptance Test Driven Development

Find out all that you need to know about ATDD or Acceptance Test Driven Development in software engineering. Also see how it works.

Colgate marketing strategy: How A Household Name Reached The Top

Learn about Colgate's iconic marketing strategy and advertising campaigns. Read how Colgate aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

How to use a Brand Platform for building your brand identity?

Understand why to build a brand platform for your business and how you can execute the necessary brand platform strategies using the brand identity.

Spotify Marketing Strategy: How Spotify won the market by vouching for 'music for everyone'

Learn about Spotify's iconic marketing strategy and advertising campaigns. Read how Spotify aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

What are the Five Ws and One H in projects? Your complete guide

Your guide to the 5 Ws and 1H framework. Learn all you need to know about the Five Ws and One H in this blog.

Gatorade Marketing Strategy: The ultimate plan that gets you wondering "Is it in you" too?

Learn about Gatorade's iconic marketing strategy and advertising campaigns. Read how Gatorade aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

AARRR Metrics - Your guide to the AARRR Pirate Metrics Framework

Find out all you need to know about the AARRR Pirate metrics framework and become familiar with the AARRR metrics through this page.

Impact Mapping: What it is and how to build an impact map

Learn what is an impact map and all the basics of Impact mapping you need to know. Also find out how to build an impact map.

Marketing Mix Examples: The Building Block of a Successful Brand

Learn about marketing mix and its examples through advertising campaigns of various leading brands.

Product Process Matrix - What it is, Origin, and the Process Stages

Get all the information you need to know about the Product Process Matrix. Learn what it is, its origins and the four process stages.

Samsung's Marketing Strategy: How Samsung became a Pioneer in the Electronics Industry despite all odds

Learn about Samsung's iconic marketing strategy and advertising campaigns. Read how Samsung aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Benefit Segmentation in Marketing - Definition & Examples

Understand what benefit segmentation is, how it works, and learn how it can boost a marketing campaign with the help of the best benefit segmentation examples.

CRED Business Model: How the FinTech Unicorn Effectively Serves Over 9 Million Customers

Find out how the CRED business model effectively serves millions of customers across India

Apple Marketing Strategy: How Apple never feared thinking differently!

Learn about Apple's iconic marketing strategy and advertising campaigns. Read how Apple aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Paytm Business Model: An Overview of How Paytm Business Operation and Revenue Creation

Paytm Business Model: An Overview of How Paytm Business Operation and Revenue Creation

Search Engine Positioning - A Detailed Explanation

Search engine positioning is the process of optimizing your website pages to rank better for organic keywords. In this article, we explain in detail what it is and how to improve search engine positioning.

Starbucks Marketing Strategy: How Starbucks became the market leader by 'inspiring and nurturing the human spirit'

Learn about Starbucks' iconic marketing strategy and advertising campaigns. Read how Starbucks aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Augmented Product - Definition, Overview and Examples

In this article, we talk all about what an augmented product is along with a detailed description and some great examples of augmented products.

Product Brief - Stepping stone to Product Creation

Learn what Product Brief is, why it is necessary, what is to be included in it and things that need to be kept in mind while writing the product brief.

Build Automation - Your Guide to an Automated Build Process

Find out all you need to know about the automated build process or build automation in this blog. Check out what it is and the top tools for build automation.

What is a potential customer? How to identify one using potential customer analysis?

Identifying your potential customer is the first step to marketing your product or service. Learn how to find your potential customer and ace your marketing game. 

An Overview of the Nykaa Business Model: How the Cosmetic Powerhouse Thrives in India’s BPC Industry

An overview of how the Nykaa business model makes it a cosmetic powerhouse and business lessons startups can take from it.

Share Certificate - Definition, Template and its Components

A Share Certificate is a document that proves the ownership of a certain number of shares of a company. Read more about Share Certificates, what they contain and download the Share Certificate Template.

CRO for Local Search

Learn conversion rate optimization for local search, helping you convert leads and prospects into loyal customers.

What We Learnt From Our Chat with GitLab

Karthik Sridharan, co-founder of Remote Tools, shares a summary of lessons from the Remote Working Show podcast with Darren Murph, Head of Remote at GitLab.

Incumbency Certificate - Definition and Example

An incumbency certificate is an official company document. Find out more about an incumbency certificate, who issues it, and what an example looks like.

Learn how to ride marketing trends with Moment Marketing Examples

Know what is moment marketing, explore examples of various brands and how each of them aces it.

Kanban cards: What is a Kanban card? All you need to know

Learn everything you need to know about Kanban cards in this blog. Find out what they are, their history, uses and how it looks.

Message Transfer Agent (MTA) - A detailed explanation

In this article, we talk in detail about Message Transfer Agent. We cover their basic definition, what MTAs are used for, and also the different types of Message Transfer Agents.

Category Development Index (CDI) - What it is and How to calculate it?

Category development index, or CDI, is a performance measure used by sales and marketing teams. Learn all about CDI and how to calculate CDI in this article.

Content Intelligence - Definition and How does it work?

If you have heard the term Content Intelligence but are wondering what it means then this article is the perfect little guide to get you started.

Sprint Velocity - Scrum - Definition, Calculation, Examples and Velocity Chart

In this blog, find everything that you need to know about the Velocity - Scrum concept. Check out the meaning, calculation, examples, and the Velocity chart.

Minimum Marketable Feature - What is MMF in agile? Difference between MMF, MVP and MMP

Wondering what is a minimum marketable feature? Find out what MMF is in agile as well as the difference between MMF, MVP and MMP.

Top of Mind Awareness (TOMA) in Marketing

Top of mind awareness is a concept in consumer behaviour, market research and marketing communications. Learn all about it in this article.

Zillow will pay remote workers the same no matter where they live 💵

While big companies like Google said that they'd deduct employee pay if they relocate, Zillow has vouched to pay remote workers the same no matter where they live.

What is Feature Toggles (aka Feature Flags) - A Detailed Guide

In this article, we have written a detailed explanation about the software development technique feature toggle (also known as feature flags). Keep reading to know more.

New Product Introduction - Understanding the NPI process and steps involved

In this blog, find complete information about New Product Introduction. Learn the basics as well as how to go about the six steps in the NPI process.

What is POP marketing? - Examples, and Tips

Understand what is POP marketing, how to use it for your business, the types of POP displays, and tips to increase ROI from pop marketing.

Capitalization Table - Definition,Types, Creating and Maintaining Cap Table

Learn what Capitalization table is, how to make a cap table, maintaining a cap table and how do they evolve over time

Unveiling Reliance JIO Marketing Strategy That Revolutionized India's Telecom Industry

Learn about Jio's iconic marketing strategy and advertising campaigns. Read how Jio aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Product Knowledge: What it is, and how to develop it for your business

Product knowledge is a key concept for sales and business operations. Learn the elements of product knowledge and how to leverage them for your business.

KFC Marketing Strategy: How the Secret Chicken Recipe Revolutionised the Fast Food Industry

Learn about KFC's iconic marketing strategy and advertising campaigns. Read how KFC aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Acquihire - What is acquihiring? | Acquire vs Acqui-hire

Businesses are seeking ways to grow and innovate quickly with the newest technologies, and many of these companies are turning to acqui-hires for their needs. Read more about acquihire in this article.

Duty of Loyalty Definition | What is a breach of the duty of loyalty?

Duty of loyalty is about making sure that the company's best interests are given priority over personal interests. Learn more about Fiduciary Law and examples of when the duty of loyalty has been breached

McDonald’s SWOT Analysis (2021) - In-depth Analysis

Find the latest McDonald’s SWOT analysis to help you understand the company's strengths, weaknesses, opportunities, and threats.

Weighted Scoring Model: Your complete guide

Learn all about the Weighted Scoring Model: What it is, How to use it and how to analyze results.

Customer Experience Analytics (CX Analytics) - a Detailed Guide

If you are wondering what customer experience analytics is and how can one quantify customer experience to devise strategies, then keep reading this article.

A Deep Dive into Red Bull Marketing Strategy and How it Dominates the Energy Drink Industry

Learn how the Red Bull marketing strategy helps the brand in selling billions of drinks annually and dominate the energy drink industry

EDLP - What is Everyday low pricing?

In this article, you will learn all about everyday low pricing, or EDLP. We cover what it means, rationale behind using it and some real life examples.

Burn Rate - Definition, Calculation, Example & Reduction

Learn what Burn Rate is, How it is calculated, Examples and how you can reduce burn rate.

RICE Model - Your Guide to RICE Scoring and Prioritization

Learn the basics of the RICE model for prioritization. Also find out how to calculate the RICE score to prioritize initiatives in this blog.

Valuation Multiples - 2021 Ultimate Guide

Valuation multiples are ratios that are used by investors to value a company and its performance. In this guide, you will learn about valuation multiples, different types of valuation multiples, and an example.

McDonald’s Mission Statement, Vision and Core Values - Detailed Analysis

Our take on the McDonald’s mission statement, vision and core values, highlighting the areas of focus the company is working on.

How to perform Swot Analysis Marketing as a part of your business strategic planning

In this article, you’ll learn all about swot analysis and how it is different from other marketing methods with the help of a few simple examples.

Modified Rebuy - Definition & Examples

Learn all about modified rebuy with the help of a few simple examples.

Agile Project Charter: What it is and how to write an effective project charter

What is an agile project charter and how do you effectively write one? Find out all you need to know in this blog.

DSDM: Your guide to Dynamic Systems Development Method

Check out all you need to know about Dynamic Systems Development Method or DSDM. Also learn about the 8 key principles of DSDM.

Differentiated Marketing: Definition, Overview and Examples

In this article, you’ll learn all about differentiated marketing and how it is different from other marketing methods with the help of a few simple examples.

What is Business Process Transformation?

Find out all you need to know about Business Process Transformation in this blog. Learn what it is, types, steps, challenges and examples.

Vested Stock - Definition and Types of Vesting Schedule

Vested Stock is an incentive given to an employee that entitles them to purchase a certain number of shares of the company's stock at a predetermined price. Read more about vested stock options and types of vesting schedules.

Working Capital Turnover - Definition, Formula & Examples

Working capital turnover is an important financial measure many companies use. We cover all the details about it in this article.

Indirect Marketing - Definition & How to use it?

Learn what indirect marketing is and how it's different from direct marketing through some great examples.

Breaking Down The Maruti Suzuki Marketing Strategy: How they became a brand that rules India's automobile market

Learn about Maruti Suzuki's iconic marketing strategy and advertising campaigns. Read how Maruti Suzuki's aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

SAFE Note - Definition, Pros and Cons, SAFE vs Convertible Note

A SAFE note is an agreement used by startups to raise seed capital. Learn more about SAFE Note, its pros and cons, and the difference between the SAFE Note and the Convertible Note.

Why should you NOT use Slack?

Slack is one of the most popular tools for communicating with remote team members. However, it is not without its downsides. Here are some of the reasons why you shouldn't use Slack.

How to enhance the performance of cold mails?

Are your cold emails not getting you the desired results? Read on to learn how to improve the performance of your cold emails.

Adidas Marketing Strategy: How Adidas lives by what they believe in "Impossible is Nothing"!

Learn about Adidas's conic marketing strategy and advertising campaigns. Read how Adidas aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Crystal Agile Methodology: Your guide to the Crystal framework in Agile

Find out all you need to know about the Crystal method in agile. Also learn about the origin, functioning and principles of the Crystal agile methodology.

Incrementality - What is incrementality in Marketing?

If you are a newbie marketer hoping to understand everything about incrementality, then this blog is for you.

What is the best Note Taking app you've used

Karthik Sridharan, co-founder of Flexiple, started a discussion on the best note taking apps available in the market.

I want to find my first paying customer

A startup's main goal is to find paying customers who are willing to purchase their product or services. Here are some tips on how you can find paying customers.

Dropbox wastes no time in prioritizing remote work

After announcing their remote working plans, Dropbox has introduced new features and initiatives to support WFH.

State of Remote Work 2021: Remote is the new normal 🚀

We surveyed 892 participants across the globe to understand their experience working remotely.

Agile Unit Testing - Your guide to understanding unit tests in agile

Find out everything you need to know about agile unit testing. Know its origins, how it works and the importance of unit tests in agile.

Swiggy Business Model: How the Company is Building a Brand That's Hard to Resist

Explore the innovative business strategies behind Swiggy's success, including the company's approach to building a strong brand and delivering unbeatable customer experiences. Learn how Swiggy is disrupting the food delivery industry and solidifying its place as a leader in the market.

Remotely working: Recreating the office chance-meetings

Snir, a self-employed consultant, started off a discussion in the RC community about creating chance meetings while working remotely. Check out how it went.

A guide to recruiting efficiently (include remote specific tips)

Having a good recruitment process at your startup will ensure that you hire qualified applicants. Here are useful tips to help you recruit effectively.

Sales Cycle Tip for Start-up Founders: Have a Sales Out

As a startup founder, it is essential to generate sales. But it is also advisable to have a sales out. Read more about this sales tip in this article.

Competitive Differentiator - A Detailed Guide

Gaining a competitive advantage is important for any business. Competitive differentiation strategy helps you do just that with competitive differentiator metrics.

Quidli - Reward Employees with Crypto

Hrishikesh, co-founder of Flexiple, reviews Quidli, a crypto-based employee reward tool created by Justin Ahn.

Post Money Valuation - Definition, Calculation and Financing Rounds

The term post-money valuation is often used in startup and funding circles. This article will help you to understand the concept of post money valuation, how to calculate it and the different types of financing rounds.

I want to find new ways of marketing my startup

Karthik Sridharan, co-founder of Flexiple, starts a discussion on using side projects as an innovative way to market your startup.

Disconnecting from work when working remotely (WFH) 🙇

Taking time away from work is extremely important. Find how you can disconnect from work when working remotely i.e. working from home.

I want to understand the deal with Google Ads

Learn how you can get started with Google Ads for your paid marketing campaigns

Google does a 'Workspace' refresh for remote work 🛠

Google has made an announcement for a fresh set of changes to Google Calendar, Meet and Workspace as a whoe to cater to the needs of remote workers.

The (Virtual) Garage 💎‍

Check out the transition to remote for an institution that heavily hinges on uniquely physical experiences.

Amul Marketing Strategy: How it became The Taste of India

Learn about Amul's iconic marketing strategy and advertising campaigns. Read how Amul aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Family Branding - Definition, Overview and Examples

In this article, we provide a detailed explanation about the family branding marketing strategy along with the best known examples.

How to increase my website's traffic?

Startups and small businesses often struggle with getting visitors to their websites. Find out how you can increase the traffic to your website in this article.

How do you improve communication for remote teams?

Effective communication is essential for remote teams. Here are some ways you can improve remote team communication.

What are the bottlenecks in your recruiting process?

Pouya, co-founder of QPage, starts a discussion on the challenges faced while hiring employees remotely.

How to automate internal processes at your startup?

Automating repetitive processes is crucial to scaling a startup. Learn more about automation for startups

Debt Financing - Definition, Pros & Cons, alternatives

Learn what Debt Financing is, how it differs from equity financing, pros and cons and alternatives.

Zoom wants you to master hybrid work! 🚀

After becoming a household name, Zoom has announced a set of new software and hardware products to help you master remote work.

Dunkin Donut Marketing Strategy: A Recipe for Attracting Over 3 Million Customers Daily

Learn how Dunkin Donut Marketing Strategy helps the brand effectively serve millions of customers globally

To focus or not to focus, that is the productivity trick 🧘

Find out the ultimate productivity trick for remote workers - to focus or not to focus?

What is Value Analysis? Definition and How it works

In this article, we have given a detailed explanation about value analysis, how it differs from value engineering, the steps involved in implementing it, and the best examples.

PRD - Meaning, How to write and all about Product Requirements Documents (PRDs)

Find everything you need to know about PRDs or Product Requirements Documents. Check out PRD meaning, contents as well as how to write it.

What are Non-Qualified Stock Options (NSOs)? - Complete Guide

A non-qualified stock option is an option to buy company stock that is given to an employee as part of the company's compensation package. Learn more about NSOs and the differences between NSOs and ISOs

Board Meeting Minutes - What are Board Minutes? [Board Meeting Minutes Template]

Board meeting minutes is a record of all discussions and decisions made during a company's board meeting. Learn more about board meeting minutes and download the free board meeting minute templates.

Keywords Match Types- Definition, Types and Use?

Learn what Keywords Match types are, its types, which one should you use and how is different from SEO Keywords

Valuation- Definition, Methods, Reasons and Limitations

Learn what Valuation is, How is it calculated, limitations and reasons for performing a business valuation

Primary Demand - Definition & Examples

Learn what primary demand means, how it’s different from selective demand, and how to increase it with a few examples!

7 Functions of Marketing for your business

Easy explanation and examples of the 7 functions of marketing, so that you are able to effectively market your product.

Balancing the best of both the worlds - Fully remote vs Hybrid

With the pandemic changing the way people work, Karthik lays out the ideal work model.

How to Find Marginal Utility - A Detailed Guide

In this article, you’ll learn how to find marginal utility with the help of a few simple examples!

Customer Development Process: Your guide to Customer Development

What is customer development? Find out all about it and learn the stages of the customer development process in simple terms.

Brand Mapping: A complete guide to brand identity and positioning

Understand what is brand mapping and how businesses can create one to build a unique brand identity for business growth.

Pre Money Valuation - Definition, Pre vs Post Money Valuations and Example

The term pre-money valuation is often used by startups and venture capital firms. But what is pre-money valuation? Read more to find out about its definition, and the difference between pre and post money valuations.

How Does Telegram Make Money

Learn how Telegram makes money. Gain vital lessons from this deep dive article to grow your business.

Lead Time - What it is, How to Calculate it and How to Reduce Lead Time

What is lead time and how do you calculate it? Find out all you need to know about improving lead time.

Pepsi Marketing Strategy: The ultimate plan to get people to say "I think I like it"

Learn about Pepsi's iconic marketing strategy and advertising campaigns. Read how Pepsi aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Lead Funnel - What is a Lead Generation Funnel?

In this article, we discuss everything you need to know about lead funnels. We cover what a lead generation funnel is, all its different stages, and more!

Market Penetration Definition, Rate Calculation Examples and Strategies

Learn all you need to know about market penetration. Find the market penetration definition, how to calculate it, examples and strategies.

Nintendo Marketing Strategy: Marketing Mix (4Ps) Analysis & Iconic Ad Campaigns

Learn about Nintendo's iconic marketing strategy and advertising campaigns. Read how Nintendo aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Advisory Shares - Definition and how do they work?

Early-stage startups often require expert assistance. As a reward for their contributions, startups issue advisory shares. Read more about advisory shares here.

The Nykaa Marketing Strategy: Catalyzing it to a leading beauty eCommerce giant

Learn about Nykaa's iconic marketing strategy and advertising campaigns. Read how Nykaa aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Customer Acquisition Cost - Definition, Formula, Factors and Improvements

Learn what Customer Acquisition Cost is, how is it calculated, CAC vs LTV and how to improve CAC.

What is direct competition - Definition, Examples and how is it different from indirect competition

Know what is direct competition in business, explore various examples of direct competition and how it is different from indirect competition.

Daily Scrum Questions - What are the three questions asked in daily Scrum meetings?

Want to know what are the daily Scrum questions? You’re at the right place. Find out all about the three Scrum questions here.

Idea Generation: Definition, Process & Techniques

Curious about idea generation? Find out all you need to know on the topic in this blog.

Nike Marketing Strategy: How Nike became a market leader and you can "just do it" too!

Learn about Nike's iconic marketing strategy and advertising campaigns. Read how Nike aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

LeSS Agile Framework - Your complete guide

What is the LeSS Agile Framework? Learn all about it, principles, processes and origins in this guide.

Domino's Marketing Strategy: How it is Dominating the Pizza Delivery Industry

Learn about Domino's iconic marketing strategy and advertising campaigns. Read how Domino's aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Scrumban: What is scrumban and all you need to know about it

What is scrumban? How does it integrate scrum and kanban? How does it work? Find out all you need to know about it in this blog.

Team Facilitator Agile - What is agile team facilitation?

Who is a team facilitator in Agile and what exactly is agile team facilitation? Find out all the answers you need to know in this blog.

Southwest Marketing Strategy: Low Fares, Big Impact

Learn about Southwest's iconic marketing strategy and advertising campaigns. Read how Southwest aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Have you tried to explain SEO as a story?

SEO is a key aspect of digital marketing. However, not everyone is familiar with it. In this article, we explain SEO as a story.

PBC Company - Definition of Public Benefit Corporation & Compare PBC vs B Corp vs Nonprofits

Public Benefit Corporation (PBC) is a new form of corporation that seeks to balance the creation of wealth for shareholders along with the goal of creating social good. Learn more about PBC companies here.

What is a non-accredited investor? Difference between accredited investor vs non-accredited investor

Globally, non-accredited investors constitute the majority of investors. Learn about non-accredited investors and the different types of investors in the US.

Monster Energy Marketing Strategy: How Monster become a market leader by 'Unleashing the Beast'?

Learn about Monster's iconic marketing strategy and advertising campaigns. Read how Monster aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Weighted Shortest Job First - Your guide to WSJF

Find out all you need to know about WSJF or Weighted Shortest Job First. Learn what it is, its origins and how to calculate it.

Disintermediate: What is disintermediation and how does it work?

In this article, you will learn about the definition, origin, and history of the term disintermediate, plus a brief about the emergence of internet-led disintermediation.

What is an Option Pool? How are employee option pools structured?

An option pool is a reserve of unissued stock options that a company allocates to new hires and existing employees. Read on to find out more about option pool.

2x2 matrix or Impact Effort Matrix - All you need to know

Wondering what the 2x2 matrix or Impact Effort Matrix is? Find out all about what it is, how it’s used and other information about the matrix in this blog.

Distinctive competencies: Definition, Origin, Examples + Distinctive vs core competencies

Find out all you need to know about distinctive competencies. See examples and learn the difference between distinctive and core competencies.

Bounce Rate: Definition, Bounce Rate Formula and Ways to Improve it

In this article, we define the term bounce rate, explain the bounce rate formula and how to calculate bounce rate along with the different ways to reduce it.

Time trackers for personal productivity

While working remotely, it is easy to lose track of time. In this article, we explore the use of time trackers for personal productivity.

Canary Testing - What is a Canary Test? A detailed explanation

In this article, you will learn what canary testing means, how you can perform a canary test, and all the necessary details surrounding the topic.

INVEST Agile acronym - Characteristics of a good user story

The INVEST agile acronym is used for creating a good user story. Find out its expanded form and how it is used in creating user stories.

One to One Marketing - Definition, How it Works & Examples

In this article, we will cover the basic definition, main components of one to one marketing, steps to implement one to one marketing, and the best examples.

Zara Marketing Strategy: How Zara Weaved the Perfect Fast Fashion Business Model

Learn about Zara's iconic marketing strategy and advertising campaigns. Read how Zara aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Splitting User Stories - What it is and techniques used

What does splitting user stories mean and how to implement it? Find out all you need to know on the topic of story splitting in this blog.

Authorized Shares - Definition, Authorized Shares vs. Outstanding Shares

Authorized shares are the maximum number of shares that a company can issue. Read more about authorized shares and the difference between authorized and outstanding shares.

Kano Prioritization Model - Definition, Origins, How it works

Find out all about the Kano Prioritization model. Learn what it is, how it came into being and how the model works in detail.

What is Competitive Parity in Marketing - A Detailed Guide

Are you wondering what competitive parity means? What is a competitive parity budgeting method? We have covered it all in this guide along with a few examples.

Product Specification: What is a product spec and how to write it?

Learn everything about product specs. Find out what product specification means, what it includes and how to effectively write it.

What is Operating Income? Operating Income Formula and EBITDA vs Operating Income

Operating income is an important metric when determining the financial performance of a business. This article explains operating income, its formulas, and the difference between operating income and EBITDA.

boAt Marketing Strategy: How the company became the biggest audio superstore in India

Learn about boAt's iconic marketing strategy and advertising campaigns. Read how boAt aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Airbnb Marketing Strategy: How Airbnb grew from 0 to 1 billion bookings!

Let's learn about the marketing strategies that Airbnb used to acquire users and pull off a $100 billion IPO.

Story Grooming: Your Guide to Agile Backlog Grooming

What is Story Grooming in Agile? Find answers to all your doubts about Agile Backlog Grooming.

Undifferentiated Marketing: Definition, Overview & Examples

In this article, you’ll learn all about undifferentiated marketing and how it is different from other marketing methods with the help of few simple examples.

Viral marketing examples: learn viral tricks from brands who got it right

In this article, you’ll learn all about viral marketing and how it is different from other marketing methods with the help of examples from popular brands.

Ola Business Model: How a Commission-based Revenue Model and Strategic Expansion Propelled the Company to the Top

Discover the success behind Ola's business model, including its commission-based revenue strategy and expansive growth tactics. Learn how they propelled the company in becoming a leading player in the ride-hailing industry.

Pure Competition Definition - A Detailed Guide

Get to know all about the market structure called pure competition. You’ll find pure competition definition, characteristics and examples in this article.

Costco Marketing Strategy: Business Model & Marketing mix (4Ps) Analysis

Learn about Costco's iconic marketing strategy and advertising campaigns. Read how Costco aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Certificate of Incorporation - Definition and what does it contain?

A Certificate of Incorporation is a legal document that gives a business legal rights to exist as a corporation. Learn more about the definition and its components in the following article.

Product Architecture in Software Engineering - Definitive Guide

Find all you need to know about product architecture. Check out the types, role of product architecture in product development, and how to create it.

What are the characteristics of monopolistic competition?

Understand what is monopolistic competition, how it is different from other types of monopoly, and how you can navigate a monopolistic market.

Zero code. 6 hours build time. Saving 40 hours/ project by building a slick dashboard

Find how the automated workflow at Flexiple used when a new requirement is available was built in a few hours.

BDD: Your guide to Behavior Driven Development and BDD frameworks

Find all you need to know about Behavior Driven Development (BDD) and the various BDD framework tools available out there.

Feature Testing - Definition and How it Works

Find out all you need to know about feature testing, the important steps to implement feature testing, and all the other miscellaneous details.

Vertical Marketing - Definition & Examples

Vertical marketing is a type of marketing strategy that focuses on a specific audience vertical. Learn all about it in this article!

Shareholders Agreement - Definition, Components and Template

A shareholders agreement is a legal document that provides the precise rules on how the company will operate. Find out what shareholders agreements are, what they contain and how to create one.

Story Points Fibonacci: Agile story points estimation using the Fibonacci sequence

Learn all about "story points Fibonacci" , which is an agile estimation technique using story points in the Fibonacci sequence.

From Brick and Mortar to E-Commerce Giant: How Fashion Nova Advertising Revolutionized the Retail Industry

Learn about Fashion Nova's iconic marketing strategy and advertising campaigns. Read how Fashion Nova aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Liquidity Event- Types, Reasons and Examples

Find out all you need to know about Liquidity Event in this blog. Learn what it is, types, reasons and examples.

The Innovative OnePlus Marketing Strategy That Is Taking The World By Storm

Learn about Oneplus' iconic marketing strategy and advertising campaigns. Read how Oneplus aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Media Mix Modeling (MMM) - A Detailed Guide

Media mix modelling is how marketers can use the trove of data they have to drive more conversions. Learn all about it in this article!

Product Attributes - Definition, Overview & Examples

Product attributes are essentially a list of all properties of a product. Let’s dive in and understand the role of product attributes in marketing.

Myntra Marketing Strategy: Elevation of Online Fashion Experience in India

Learn about Myntra's iconic marketing strategy and advertising campaigns. Read how Myntra aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Competitive landscape: Your guide to understanding and creating a competitive landscape analysis

Find out all you need to know about a competitive landscape and also learn to create a competitive landscape analysis with ease.

Fully Diluted Shares - Definition, EPS and Basic vs Fully-Diluted Shares

Fully-diluted shares refer to the total number of shares that would be outstanding if all possible sources of conversion, such as convertible securities, were exercised. Read more about fully-diluted shares here.

Netflix SWOT Analysis - In-depth report on all factors

Complete and in-depth Netflix SWOT analysis to help recognize the brand’s strengths, weaknesses, opportunities and threats.

Partnership business examples: Leveraging business partners' strengths to overcome your weaknesses

Understand what are partnership businesses by analysing business partners' strength and overcome your weakness with various examples.

Tesla marketing strategy - How Tesla advertising runs on a $0 budget

Tesla holds the flag high regarding customer-centric marketing. Learn how the EV giant does this with a $0 budget

CIRCLES Method - Overview and the Seven stages

Learn What CIRCLES method is, why is it popular, and how to implement CIRCLES method to come up with solutions to product design problems.

Angel Investor - Definition, Where to find them, Angel Investors vs Venture Capitalists

Learn Who Angel Investor is, Where can you find them, why should you raise funds from them, difference between angel investor and Venture Capitalists, Angel Investors Eligibility

What does MVP Stand for? Minimum Viable Product Examples

Want to know more about MVP? Find out answers to questions like ‘what does MVP stand for’ and also see examples of minimum viable products.

Walmart Marketing Strategy: How Walmart became the biggest retailer in the world!

Let's learn about the marketing strategies that Walmart used to become one of the biggest retailers in the world.

Cred Marketing Strategy: A lesson on customer acquisition strategy

Learn about Cred's iconic marketing strategy and advertising campaigns. Read how Cred aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Swiggy Marketing Strategy: How Swiggy is Staying ahead of the Curve

Learn about Swiggy's iconic marketing strategy and advertising campaigns. Read how Swiggy aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

Affiliate Managers - Definition and Function of an Affiliate Manager

If you are new to the world of affiliate marketing and are wondering what are the key functions of affiliate managers, then keep reading this article to know all the details.

Learning from Byju's Marketing Strategy: How to create a content moat using technology

Affinity Marketing Definition & Strategies - The Ultimate Playbook

Affinity marketing is a direct marketing strategy where businesses link their brands to gain mutual benefit. Learn all about it in this article!

Concentrated Marketing - Definition & Examples

In this article, you’ll learn all about concentrated marketing and how it is different from other marketing methods with the help of a few simple examples.

10 things you should know to run successful remote meetings 📝

Learn how to run successful remote meetings with these tips

An Overview of Byju’s Business Model: How it Functions as India’s Biggest EdTech Startup

Learn Byju’s business model and how it helps the platform serve hundreds of millions of customers

Sprint Burndown Chart: Your guide to burndown charts

Find out all the information that you need to know about burndown charts. See what a sprint burndown chart is and how to read a burndown chart.

Scrum of Scrums: What it is, origins, purpose, agenda and all you need to know

What is a Scrum of Scrums? When is it conducted and what is its purpose? Find everything you need to know about it in this blog.

4 Ds of Time Management - Definition and Detailed Overview

What are the 4 Ds of Time management? How do they apply in project management? Learn all you need to know about them in this blog.

Popular Infomercial Examples and how to write a successful Infomercial script

Infomercials help you build brand awareness across demographics at scale. Learn how to write an infomercial script and explore infomercial examples for inspiration.

What is an Email Service Provider (ESP) and how to choose the right ESP?

Understand what is ESP in email or email service provider. We also share the top 5 recommended ESP providers to choose from.

Brand Development Index: What is BDI Formula?

In this article, find out what brand development index (BDI) means and how to calculate BDI with BDI formula

What is a Corporate Minute Book? What does a Minute Book contain?

The minute book contains all the important records of a corporation. Learn more about Corporate Minute Books, and what constitutes a corporate minute book in this article.

Founders Shares - Definition, Vesting Schedule and Allocation

Founders shares are the shares that are owned by the founders of a company. Read more about founder shares, their vesting period and how they're allocated.

High Low Pricing - Definition & Examples

Every retailer adopts a pricing strategy to gain more profits. In this article, we cover all about high low pricing strategy.

Demand Based Pricing - A Detailed Explanation

In this article, we will discuss what demand based pricing is, how businesses have used it, and the common types of demand based pricing.

Marketing Strategy of Cadbury: How it has mastered the art of spreading sweetness

Learn about Cadbury's iconic marketing strategy and advertising campaigns. Read how Cadbury aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.

McDonald's Marketing Strategy: How McDonald's makes you love it!

Learn about McDonald's iconic marketing strategy and advertising campaigns. Read how McDonald's aces the 4Ps of marketing mix - Product, Price, Promotion & Placement.